To understand what sustainable packaging is, it is necessary to understand what sustainability is and what packaging is.
Sustainability is the responsible use of natural resources so that future generations can also have these resources at their disposal. Thus guaranteeing the satisfaction of current and future needs.
Sustainability refers to the responsible use of natural resources so that future generations can also have these resources at their disposal, thus guaranteeing the satisfaction of our current and future needs.
Packaging refers to strictly everything that forms part of and surrounds a product in order to protect, preserve, transport, inform and sell a product. It is made up of wrapping, labelling and packaging of commercial items.
So, as it is about time, helping the planet is a new trend.
And one very important way that helps to reduce the waste footprint is the design, creation and implementation of sustainable packaging.
For packaging to be considered sustainable it must meet a number of requirements:
Longer shelf life, i.e. designs that allow companies and their customers to give the packaging multiple lives before recycling.Sustainable materials: packaging made from materials that can be recycled in whole or in part.Sustainable production: reducing the carbon footprint from production, assembly and especially transport.Proximity: the fact that a product is local already indicates that it is more sustainable than one that is imported.
From these 4 points, applied to packaging design, you can enhance the brand’s image based on its values and at the same time collaborate with the environment.
For packaging to be considered sustainable it must meet one or more of these characteristics: Recyclable, Biodegradable, Made from recycled materials and/or Reusable.
More and more brands are joining this process, if not a completely sustainable packaging, at least a more sustainable packaging. An example of adapting to sustainable packaging is Barilla pasta, which has eliminated the plastic window from its boxes. A clear example of sustainable packaging is Heura, creating a new 100% recyclable packaging, as it allows you to separate plastic from cardboard.
Many brands are not aware of the need to adapt products to a more sustainable model.
This is where packaging agencies must act. With great experience in materials, manufacturing processes, packaging designs, trends, etc. It is the same packaging agency that must or can present the client with a new, more sustainable project, or at least make the product desired by the client as sustainable as possible.
After all, you may ask yourself, is it profitable to invest in sustainable packaging? The answer is expensive, yes, but depending on the sector you are targeting, sustainable packaging will always be more attractive, especially if your target group is between 18 and 34 years old, as according to a study by AECOC, 85% of them prefer a product with sustainable packaging to one with plastic packaging.
You can also find the definition of packaging here.
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