Mina Ratafía is the first ratafia of magnolias. Hand-picked in Bellmunt de Priorat, the unwritten secret recipe is passed down from generation to generation and very few are fortunate to know the secret. The detail and craftsmanship of each process gives it a clear but intense and bright colour with a touch of golden highlights, with floral details in its aroma. Mina is an elegant ratafia, but with bitter hints of green nuts and soft spices from the maceration of petals.

The ratafia has a very important differentiating factor that makes it unique and fresh, but its packaging together with the image it conveys does not give that message, which is why the brand needed a new packaging change that was capable of conveying its essence.

Theyesbrand opted for a clear, fresh and enveloping message. A change of perceptions was sought through the restructuring and redesign of the logo, a new visual identity, a change in the packaging with a new, more versatile and elegant bottle which, together with the new label design, has the capacity to transmit an elegant and feminine message that accompanies the branding of the brand.