Repositioning care

Crowe is a brand belonging to Euromadi, with more than thirty years experience within the care and cosmetics sector. Born as a result of a company merger, it has diversified as a brand and created its own services within different scopes, ranging from cosmetics to beauty and care, amongst others.

corporate identity

Repositioning care

Crowe is a brand belonging to Euromadi, with more than thirty years experience within the care and cosmetics sector. Born as a result of a company merger, it has diversified as a brand and created its own services within different scopes, ranging from cosmetics to beauty and care, amongst others.

corporate identity
sustainable packaging

The project

The Euromadi Group wished to tidy and consolidate all its brands at identity level, creating a line and a common character with subproduct differences. By attaining a change for their cosmetic product range, they wanted to differentiate the brand within a highly visual competitive sector.

sustainable packaging

The project

The Euromadi Group wished to tidy and consolidate all its brands at identity level, creating a line and a common character with subproduct differences. By attaining a change for their cosmetic product range, they wanted to differentiate the brand within a highly visual competitive sector.

The results

Repositioning the brand is achieved with the development of a harmonious visual identity as well as the creation of a new structure, design and packaging for more than 60 different brand references. We succeeded in strongly implementing the brand.

The results

Repositioning the brand is achieved with the development of a harmonious visual identity as well as the creation of a new structure, design and packaging for more than 60 different brand references. We succeeded in strongly implementing the brand.

Does love at first sight exist?

Cosmetic products aim at people’s inner and outer wellbeing and as such they must be a reflection of their results. For love at first sight to take place it is necessary to draw attention and transmit the message values and product composition in less than 7 seconds. Do you think Crowe managed to do this?

Does love at first sight exist?

Cosmetic products aim at people’s inner and outer wellbeing and as such they must be a reflection of their results. For love at first sight to take place it is necessary to draw attention and transmit the message values and product composition in less than 7 seconds. Do you think Crowe managed to do this?

The process

Analysing the situation

Being aware of market competition is always fundamental, making the brand company competent with an aim for innovation and to stand out. Effectively, we studied the situation, the sector and the audience, providing an appropriate answer for the products: an adapted restyling that rendered a reflection of the brand.

Elaboration

Elaboration took place through an extended process to establish a unique clear strategy for the different ranges that underscore the visual identity of all brands. By way of a common characteristic and style, we developed the packaging and support for more than 60 ranges of products together with their illustrations, thus complementing the wrapper design and giving the products a unique corporate touch.

Implementation

With the different range of products already on the market, jointly with Crowe, we created catalogues for every lineal, making them a further extension of the brand where all the essence and product detail are depicted.

The process

Analysing the situation

Being aware of market competition is always fundamental, making the brand company competent with an aim for innovation and to stand out. Effectively, we studied the situation, the sector and the audience, providing an appropriate answer for the products: an adapted restyling that rendered a reflection of the brand.

Elaboration

Elaboration took place through an extended process to establish a unique clear strategy for the different ranges that underscore the visual identity of all brands. By way of a common characteristic and style, we developed the packaging and support for more than 60 ranges of products together with their illustrations, thus complementing the wrapper design and giving the products a unique corporate touch.

Implementation

With the different range of products already on the market, jointly with Crowe, we created catalogues for every lineal, making them a further extension of the brand where all the essence and product detail are depicted.