Herbal Professional Care and Herbal Originals are high quality hair care products. The Herbal Originals range of soaps is a classic within the sector of natural cosmetics. A brand that transmits values using a very clear formula: Shampoos that contain no additives, sulphates or silicones.
After many years without making any changes to its visual communication line, Herbal required a packaging restyling for the whole range of products. For this purpose, a new visual identity and packaging were created for the different product ranges as well as the publicity for the new lineal.
A new line of clear, attractive products containing all the necessary information that adapted to brand style and character. In this way we created. In this way we developed and created a new visual concept, keeping the brand’s visual codes which are widely recognised by the consumers.
It is important to adapt or foresee the tendencies and sector demands. Nevertheless, of equal or greater importance for a brand is to remain faithful to its style. For this purpose there needs to always be constant client-agency proximity, empathy and communication. Not getting lost was a determining factor, keeping brand essence by creating something more befitting to both market and competition. A new and innovative graphic proposal for all the hair care products was carried out which was striking, attractive and recognised by the brand consumer
By means of extensive and thorough research we defined a visual brand identity for the new range. This research involved analysing the tendencies and consumer preferences in the sector of cosmetics, the competition, the hierarchical level and how competent the information on the packaging was.
The packaging for the brand was created for all the range products using colour psychology and by associating the principles and components of each product with their packaging. Furthermore, the information hierarchy was applied in an attractive and easy way to provide the label with all the information the user needs.
Finally, the boxing is elaborated together with the appropriate advertising to implement the new range on the market, thereby generating a sales increase and encouraging the final consumer purchase choice in a B2C market.
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