Brand
and skin
elegance

The Juliette Crowe brand belongs to the Euromadi Group, and like Crowe, it was born in the nineties as a result of a company merger. Over the last two decades the business has succeeded in establishing and expanding itself in Europe, becoming a strong competitor within the sector.

Packaging design

Brand and skin elegance

The Juliette Crowe brand belongs to the Euromadi Group, and like Crowe, it was born in the nineties as a result of a company merger. Over the last two decades the business has succeeded in establishing and expanding itself in Europe, becoming a strong competitor within the sector.

Packaging design
brands design

The project

Differentiating and positioning the brand in a high quality market within the cosmetics sector. We looked for a packaging that had the ability to transmit versatility and elegance together with a new graphic and brand identity.

brands design

The project

Differentiating and positioning the brand in a high quality market within the cosmetics sector. We looked for a packaging that had the ability to transmit versatility and elegance together with a new graphic and brand identity.

The results

We succeeded in giving Juliette the elegant, versatile high quality feminine touch it was looking for. A fact that eased its positioning and gradual increase of market quota in a mere 6 month span.

The results

We succeeded in giving Juliette the elegant, versatile high quality feminine touch it was looking for. A fact that eased its positioning and gradual increase of market quota in a mere 6 month span.

Are shapes a synonym of elegance?

Every detail of the packaging has a direct message to convey the ability to play with shapes, forms, textures, colours and typographies. They are able to transmit any message. In the case of Juliette, the classic shapes gave it that value and differentiating factor of quality and professionalism.

Are shapes a synonym of elegance?

Every detail of the packaging has a direct message to convey the ability to play with shapes, forms, textures, colours and typographies. They are able to transmit any message. In the case of Juliette, the classic shapes gave it that value and differentiating factor of quality and professionalism.

The process

Analysis

Faced with the wide and highly competitive sector of cosmetics, Juliette wished to establish position. To this purpose we analysed both the micro and macroenvironments and their visual codes, thereby defining the character and tendencies to follow. Having established these factors, we defined the language and began to build.

Design

The visual codes were created conceptually taking into account the desired positioning and the characteristics to be transmitted, The ongoing two-year project includes redesigning the whole range that comprises a total of 120 references. Firstly, the brand’s identity manual was created through a new graphic identity and packaging design. This is attained by establishing the guidelines to follow when redesigning or creating each product. An identity manual in accordance with the brand allows greater development of all subcategories. It is at this point when we elaborate each and every product, giving them a versatile and elegant touch of exclusivity. The colours and shapes play a crucial role in transmitting the brand values.

Testing phase

The client handled the analysis of user response to the range, as well as the internal analysis of the different company departments and sales points. This testing phase gave way to new suggested proposals and improvements which resulted in the final version.

The process

Analysis

Faced with the wide and highly competitive sector of cosmetics, Juliette wished to establish position. To this purpose we analysed both the micro and macroenvironments and their visual codes, thereby defining the character and tendencies to follow. Having established these factors, we defined the language and began to build.

Design

The visual codes were created conceptually taking into account the desired positioning and the characteristics to be transmitted, The ongoing two-year project includes redesigning the whole range that comprises a total of 120 references. Firstly, the brand’s identity manual was created through a new graphic identity and packaging design. This is attained by establishing the guidelines to follow when redesigning or creating each product. An identity manual in accordance with the brand allows greater development of all subcategories. It is at this point when we elaborate each and every product, giving them a versatile and elegant touch of exclusivity. The colours and shapes play a crucial role in transmitting the brand values.

Testing phase

The client handled the analysis of user response to the range, as well as the internal analysis of the different company departments and sales points. This testing phase gave way to new suggested proposals and improvements which resulted in the final version.