The Custom CulinaryⓇ sub-brand Golden Label™, is elaborated for chefs that demand only the best results. The range is created using natural ingredients containing no additives.
Created by chefs for chefs, keeping both essence and natural properties. Adding flavour has never been so easy.
Gold Label™ is an American brand that in 2020 decided to make a new market entry. For this sole purpose, they required a restyling of the full range of fonds, concentrates and fonds to create an image which was more attractive, fresh, healthy and at the same time, adapted to European requirements and tastes.
The brand manages to adapt its whole range to the new market for its implementation in the B2B sector, achieving great results as far as product quality and adaptability are concerned. Success is largely due to the new packaging format, which is groundbreaking within the food sector, standing out and differentiating itself from its competitors in both quality and design.
Professionals demand results. For this reason, the whole Custom CulinaryⓇ product range focuses on the chef’s comfort. Bearing this in mind we sought a packaging that could adapt to the chef’s needs. It required ergonomics, that is; easy to hold and store, adequate preservation, sustainability and furthermore, attractiveness. Did we achieve these goals? Of course we did.
To create this project we started from scratch. We were able to let our imagination run wild by designing freely carte blanche and attaining a unique and innovative design. Nevertheless, before reaching this stage, we elaborated a brand strategy by analysing the sector, the competition and the audience needs, allowing us to find the appropriate visual identity.
The packaging had to be attractive, practical and of quality to attract the chef on making a final choice decision. Taking this fact into account when designing the packaging for the three sub-brands, we looked for a line with similar structures which differentiated each brand’s individual character.
Finally, having defined both identity and packaging, we create the catalogues and brochures for each product, together with the illustrations and the motion graphics. Jointly with Custom CulinaryⓇ, we partake in a preliminary photoshoot session where we develop a bespoke content.
Lastly, we create the stands for food fair presence and the brand communication strategy for social media sites.
© TheYesBrand 2021