The Custom CulinaryⓇ sub-brand Master’s TouchⓇ, provides hospitality professionals and industrial kitchens with solutions that entail authentic flavour. Master’s TouchⓇ sauces are easy and ready to use; guaranteeing a fast and accurate service at all time.
In 2020 the brand establishes itself in a new market. To thi effect, the brand required a new identity for all its range of sauces using a fresher, healthier and more attractive image that could be adapted to the needs and taste preferences of the European audience.
Together with the new identity we create an attractive product lineal for the European consumer. With packaging implementation it manages to stand out alone in a professional B2B market, differentiated for its quality, utility and practicality.
You say sauce, we say flavour, texture, aroma… A jar of sauce may not be anything special at first thought, but together with CustomCulinaryⓇ we managed to identify and understand what chefs were looking for in a product that covers needs that even they were not aware of. Whilst other new market brands follow the set guidelines, Master’s TouchⓇ seeks chef satisfaction by creating a product in accordance with demand.
A reviewed market with a clear target, by chefs for chefs. The new ready-to-use and serve range of products is inspired by chefs working in kitchens with a high workload volume seeking product comfort, results, practicality while providing flavour and authentic texture to any dish. The products provide consistency and boost menu innovation.
The challenge was to analyse, jointly with Custom CulinaryⓇ, exactly what it was that chefs needed to position the brand in a highly consolidated category containing brands such as Heinz, Prima, Hellman’s, etc. This is a very mature category, where the brands dispose of a clear tendency, colours, shapes, etc. Breaking away from the set patterns, we elaborated the brand identity, the packaging and boxing with individual character images.
Having defined the product range, we created the visual identity and communication at both on and offline levels. We carried out photoshoots from where the style book, the advertising and campaigns for supermarket implementation at B2B levels are derived. Furthermore, what ensues are the design and food fair stand implementation, bespoke illustrations, digital catalogues and loyalty campaigns by means of landing pages. Finally, we created motion graphic and marketing actions for loyalty communication on Instagram, Facebook and YouTube digital channels.
© TheYesBrand 2021