Our challenge was to redesign a professional Food Service line of products. The solution: Trust and Methodology. To this effect, we changed the rather homey existing design for a new packaging design that focused on the professional sector. In this way, a new packaging design was born, together with supports that were more visual and practical, as well as an identity that allowed for a reposition within the Food Service sector.
Redesigning to differentiate and position the range of professional products Gallina Blanca, we worked towards this aim. The objective was to give the range a more professional, timeless character by changing its rather homey existing design for a new one focussed on a more specialised sector.
This new visual identity gives the brand individual character, making it a must in professional kitchens. A success in packaging redesign and development of brand strategy, adapted to new professional needs.
We will say that it does. Silver is a colour that is strongly linked to professionalism and quality which is infallible in many sectors when it comes to brand positioning. The colours closest to grey and the metallic range are always a support when giving that certain touch to all products. In this case in particular they helped us make the difference between an ordinary product and a professional one.
When dealing with a professional sector there is a need for a concrete visual code that covers requirements. Within this sector GB Foods discovered that chefs refused to use the same based products in their restaurants that were used by their customers at home. To this effect, we sought a packaging that succeeded in captivating the professionals of the sector.
With an objective to transmit the same codes used by chefs, Ee created a new brand identity using a grey and white colour range as corporate elements that hinted at the metallic grey found in kitchens and the white garments used by chefs. The result: a packaging that denotes professionalism.
Finally we created videos and motion graphic for the web page, giving the brand products an image that was more uptodate, dynamic and visual, while achieving greater attraction and product interest.
With an objective to transmit the same codes used by chefs, we created a new brand identity using a grey and white colour range as corporate elements that hinted at the metallic grey found in kitchens and the white garments used by chefs. The result: a packaging that denotes professionalism.
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