A new line for a new market

Reyes Varon has the ability to select the finest sea products. Producers of a large selection of artisan products that guarantee the utmost quality. The differentiating factors of innovation, experience, naturalness and quality, are what make them the authentic Masters of the Seas.

A new line for a new market

Reyes Varon has the ability to select the finest sea products. Producers of a large selection of artisan products that guarantee the utmost quality. The differentiating factors of innovation, experience, naturalness and quality, are what make them the authentic Masters of the Seas.

The project

Reyes Varón was very well positioned within the HORECA (B2B) sector but wanted to enter the retail (B2B) sector. For this purpose it was of vital importance to keep brand value and gain a foothold in a new market niche which was highly competitive, with many predominant Premium brands.

The project

Reyes Varón was very well positioned within the HORECA (B2B) sector but wanted to enter the retail (B2B) sector. For this purpose it was of vital importance to keep brand value and gain a foothold in a new market niche which was highly competitive, with many predominant Premium brands.

The results

We provided the brand with a voice of its own ready for new market introduction. A new image for an established brand focusing on retail consumption, attractive enough to stand out for its elegance and versatility.

The results

We provided the brand with a voice of its own ready for new market introduction. A new image for an established brand focusing on retail consumption, attractive enough to stand out for its elegance and versatility.

Naming

For the new range of products we elaborated different naming proposals seeking to transmit a concise, clear message. Finally, under the name of Takai, the lineal for loins and salmon is defined. A short name which is memorable, concise and easy to remember, Takai evoques origin and exclusivity.

Naming

For the new range of products we elaborated different naming proposals seeking to transmit a concise, clear message. Finally, under the name of Takai, the lineal for loins and salmon is defined. A short name which is memorable, concise and easy to remember, Takai evoques origin and exclusivity.

How do you stand out in an overstimulated world?

The secret lies in the simplicity of each detail. Finding out what makes that product unique and highlighting this, adding nothing that will distance it from its original message, thereby attaining both versatility and elegance.

The process

Brand Strategy

A new market with new behaviours, tastes, needs and demands calls for a new strategy. With this in mind, the company’s range of products are restructured. The implementation of the new brand identity, the creation of relevant attractive content directed at a new audience by using one unique tone that differentiates from competitors. This is what allows product reposition within the sector.

Branding

With the new identity in hand, we worked on a new logo that depicted all the brand’s values, the style and its implementation through the use of a simple design. Furthermore, the design transmits the elegance of the sea in a fresh aesthetic manner. The naming, design identity, packaging and the boxing were all elaborated for the full product range. Having created the whole brand, the necessary implementation supports were carried out.

Supports

The brand required a web aimed at retail marketing. Therefore, it had to be intuitive, simple and attractive with the ability to transmit the message quickly and optimally in both desktop and responsive formats. The stationery, wrappings and corporate complements were also created.

The process

Brand Strategy

A new market with new behaviours, tastes, needs and demands calls for a new strategy. With this in mind, the company’s range of products are restructured. The implementation of the new brand identity, the creation of relevant attractive content directed at a new audience by using one unique tone that differentiates from competitors. This is what allows product reposition within the sector.

Branding

With the new identity in hand, we worked on a new logo that depicted all the brand’s values, the style and its implementation through the use of a simple design. Furthermore, the design transmits the elegance of the sea in a fresh aesthetic manner. The naming, design identity, packaging and the boxing were all elaborated for the full product range. Having created the whole brand, the necessary implementation supports were carried out.

Supports

The brand required a web aimed at retail marketing. Therefore, it had to be intuitive, simple and attractive with the ability to transmit the message quickly and optimally in both desktop and responsive formats. The stationery, wrappings and corporate complements were also created.