Redshark is a company that manufactures water bicycles. This begs the question as to whether they truly exist. The answer, in this case, is affirmative.
Redshark primarily makes carbon fibre bicycles using high hydrodynamic technology. Created for teams competing in optimal challenges. The result is constant innovation and improvement which is reflected in their production.
Due to its rapid growth, the brand did not have enough order or character to convey brand aim and ability. We created a visual corporate identity that allows for brand reorganisation and is positioned in people’s minds.
The brand continues to grow, only this time with a well defined identity allowing more users to enjoy the freedom of the seas from a different perspective.
This is a unique high quality product. We only had to create a visual and corporate identity that was orderly and harmonious, as the product in itself already makes a difference.
A unique brand with a unique product also has competition in the shape of substitute products. That is, those that albeit not being the same, can similarly satisfy a demand, which in this case are those that offer the possibility of practising water sports ( Paddle surf, Kayaking, etc…).
We analysed the conduct and response of the water sports sector to derive the conclusions that would define the base of the new brand visual identity.
The implementation of a new visual identity gives the brand the opportunity of getting a foothold in the water sports market and make themselves known as a unique innovative brand. Furthermore, we created the corporate identity lineal which included catalogues, merchandising, vehicle design, stationery, identity manual, etc.
Additional to the brand, we continue to create bespoke and unique content with photoshoots and videos that provide constant professional and attractive catalogue updating. To this effect, we carry out photoshoots and recordings.
© TheYesBrand 2021