The world and society are constantly changing and evolving, what is a trend today is not remembered tomorrow. Where things become ephemeral and dissolve in time.
Therefore, any brand that wants to stay in the TOP OF MIND of any user must be constantly ahead of society and its demands. And to do so, the brand image must be in tune at all times.
This is where the important discipline of brand restyling, facelift or brand redesign comes in. This type of branding is responsible for refreshing the image transmitted by the brand, updating its image from an existing model to one that is more adapted to the current market at that time.
Generally, in the restyling process, the same brand structure is maintained, but elements are updated, added or removed that fit or do not fit the current brand, thus making a more adaptable design that at the same time adapts to the brand’s image.
It is not always the right time for a redesign, the indicator to know the moment is determined by the market, depending on the number of sales, the capacity of brand recall or the notoriety it produces. With the aim of refreshing the identity and being noticed in the market, differentiating and standing out from the competition.
Faced with a society saturated with information and over-stimulated, many brands have opted for a simplification of their corporate image, and in the restyling process they have chosen to eliminate rather than add, and have opted for a clear but short range of colours.
Apple, in its case, the initial logo, in 1976, was designed in a more laborious and illustrated way where Isaac Newton was represented under a tree with the emblematic apple, but shortly afterwards, after a year, this very elaborate logo was replaced by only the apple, which is so well known worldwide. Even so, the apple logo has also been restyled in terms of colour, texture and depth, adapting to trends and branding. Since 2014, the company, like many others, has opted for simplicity and flat iconography.
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