Packaging trends are a reflection of society, they change and evolve with it. In the world of brands it is very important to keep up to date with all the trends in order to apply them to the packaging.
Packaging is linked to the state of the times and is no stranger to fashions and trends, changing according to the tastes of society and consumers, so we can say that products, their packaging and their design are determined by the times.
Impacting on the design and materials of all trends, how will design change in the immediate future?
Analysing current user behaviour and trends we bring you:
A trend focused on a more global vision, designing to recycle, promoting the circular economy, reducing colours to avoid pollution. Eco-design seeks to create consumer awareness of the transformation of packaging, which is acquiring a different packaging through the search for new and better materials.
The commitment to sustainable packaging is now definitive, packaging that cares for the planet and values socio-economic factors, i.e. the cost of manufacture and the final price must be competitive with single-use packaging.
Today’s consumers are looking for and trusting brands that are environmentally responsible, or large companies that are looking to be more sustainable, so that packaging connects with the new generations. This trend seeks to unify trends such as the following into a single concept:
It is a world that is currently in constant evolution, seeking to create packaging that can be used again after use by the same customer, a practice that is becoming increasingly common in the food sector.
Promoting the circular economy, creating reuse circles for products and packaging, evolving until they become the most common.
This trend seeks the easy recycling of products, with the reduction of packaging weight, especially PET, and the market currently combines different polymeric and non-polymeric materials, seeking the best properties of each material at all times, achieving disruptive packaging.
After the “what now? A second life is sought and for this it is necessary to recycle it, this is where mono-material packaging appears, which facilitates the efficiency of the recovery of materials.
There is no such thing as a good and a bad material when it comes to substituting the others, but rather each has its advantages and disadvantages.
Packagings that are arrive, pick up and go. Since the pandemic, user behaviour has changed and they don’t want to waste unnecessary time in shops, they want to get there and get done, brands have to make everything easier and simpler to facilitate consumer decisions, and this is where packaging comes in.
Easy to read typographies, easy to decipher codes, clear labels, and the use of colours that quickly capture the attention so that users don’t have to think too much and can leave the establishment quickly.
Packaging that transports you and transmits the message through the five senses, with smells, colours, textures, melodies and even tastes.
We explain what sensory packaging is and some examples in our blog: Sensory Packaging.
And last but not least:
Trends are a reflection of society, they change and evolve with it. In the world of branding it is very important to be up to date with all the trends in order to apply them and know how to apply them. Subscribe to our newsletter below and stay up to date with all the latest news.
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