{"id":2071,"date":"2023-03-01T22:43:04","date_gmt":"2023-03-01T22:43:04","guid":{"rendered":"https:\/\/theyesbrand.com\/servicios\/branding\/"},"modified":"2025-11-05T19:17:32","modified_gmt":"2025-11-05T19:17:32","slug":"branding-agency","status":"publish","type":"page","link":"https:\/\/theyesbrand.com\/en\/services\/branding-agency\/","title":{"rendered":"Branding"},"content":{"rendered":"<section class=\"pt-custom flex-1 bg-primary-600\">\n    <div class=\"flex flex-col gap-10 pb-8 pt-4 md:pb-16 md:pt-11 xl:pb-24\">\n      <div class=\"px-4 md:px-8 lg:px-12 xl:px-14\">\n        \n        <a class=\"flex items-center gap-4 text-xl font-light text-white decoration-1 underline-offset-4 hover:underline\" href=\"https:\/\/theyesbrand.com\/en\/services\/\">\n          <svg class=\"w-5 h-auto rotate-180\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 40.225 13.1\"><path data-name=\"Uni\u00f3n 1\" d=\"m28.465 12.233 9.055-5.184H0v-1h37.239L28.459.86l.508-.86 10.24 6.049h.023v.014l.994.587-.746.428L28.961 13.1Z\" fill=\"currentColor\"\/><\/svg>\n          Volver\n        <\/a>\n      <\/div>\n      <div class=\"container grid grid-cols-12 gap-x-5 gap-y-12 text-white\">\n        <div class=\"col-span-12 lg:col-span-6 2xl:col-span-5 2xl:col-start-2\">\n          <div class=\"flex max-w-xl flex-col gap-6 lg:gap-12\">\n                          <h1 class=\"text-5xl font-medium uppercase md:text-6xl xl:text-[70px] xl:leading-[1.10]\"><p>Your <em>Branding<\/em> Agency<\/p>\n<\/h1>\n                                      <p class=\"max-w-[540px] text-xl font-light 2xl:text-2xl\">Before creating your branding strategy, we build and design your brand from scratch. You must have clarity on your mission, vision, and values, as they will make your branding strategy unique. Through discovery and analysis, we structure a strong and well-positioned brand for you.<br \/>\r\n<br \/>\r\nOur creative and results-oriented approach will make your corporate branding a competitive advantage that transcends the boundaries of your industry.<br \/>\r\n<br \/>\r\nIn this exciting journey towards consolidating your brand identity, we strive to offer effective and creative solutions. At Theyesbrand, we like to define ourselves in 3 words: Branding Agency Barcelona.<br \/>\r\n<br \/>\r\nDiscover how our branding strategies can boost your online presence and enhance your brand perception. At Theyesbrand Branding Barcelona, we are committed to helping you achieve your digital branding goals.<\/p>\n                      <\/div>\n        <\/div>\n        <div class=\"col-span-12 flex flex-col gap-8 lg:col-span-6 2xl:col-span-5\">\n                      \n            <div class=\"service flex flex-col gap-4 font-light\">\n              <a class=\"service-title flex items-center gap-4 border-b border-white pb-4\" href=\"#open-service-detail\">\n                <p class=\"text-xl 2xl:text-2xl\">Corporate Branding<\/p>\n                <div class=\"relative flex h-3 w-3 items-center justify-center\">\n                  <div class=\"absolute inset-x-0 h-0.5 bg-white\"><\/div>\n                  <div class=\"service-plus-vertical absolute inset-y-0 w-0.5 bg-white transition-transform\"><\/div>\n                <\/div>\n              <\/a>\n              <div class=\"service-text-hidden service-text hidden\">\n                <p class=\"text-xl 2xl:text-2xl\">We develop corporate branding by providing the necessary tools to convey the desired image to your target audience, represented by values, brand tone, communication style, and messages.<\/p>\n              <\/div>\n            <\/div>\n                      \n            <div class=\"service flex flex-col gap-4 font-light\">\n              <a class=\"service-title flex items-center gap-4 border-b border-white pb-4\" href=\"#open-service-detail\">\n                <p class=\"text-xl 2xl:text-2xl\">Brand Design<\/p>\n                <div class=\"relative flex h-3 w-3 items-center justify-center\">\n                  <div class=\"absolute inset-x-0 h-0.5 bg-white\"><\/div>\n                  <div class=\"service-plus-vertical absolute inset-y-0 w-0.5 bg-white transition-transform\"><\/div>\n                <\/div>\n              <\/a>\n              <div class=\"service-text-hidden service-text hidden\">\n                <p class=\"text-xl 2xl:text-2xl\">At TheYesBrand, we attach great importance to the logo, working thoroughly on each element that surrounds it, adding value and creating a recognizable and unique brand design.<\/p>\n              <\/div>\n            <\/div>\n                      \n            <div class=\"service flex flex-col gap-4 font-light\">\n              <a class=\"service-title flex items-center gap-4 border-b border-white pb-4\" href=\"#open-service-detail\">\n                <p class=\"text-xl 2xl:text-2xl\">Rebranding<\/p>\n                <div class=\"relative flex h-3 w-3 items-center justify-center\">\n                  <div class=\"absolute inset-x-0 h-0.5 bg-white\"><\/div>\n                  <div class=\"service-plus-vertical absolute inset-y-0 w-0.5 bg-white transition-transform\"><\/div>\n                <\/div>\n              <\/a>\n              <div class=\"service-text-hidden service-text hidden\">\n                <p class=\"text-xl 2xl:text-2xl\">Changing the brand or product image requires sufficient knowledge and experience to know which strategy to follow and what changes your audience is willing to accept. We work on branding from a global perspective of the company, market, competition, and target audience.<\/p>\n              <\/div>\n            <\/div>\n                      \n            <div class=\"service flex flex-col gap-4 font-light\">\n              <a class=\"service-title flex items-center gap-4 border-b border-white pb-4\" href=\"#open-service-detail\">\n                <p class=\"text-xl 2xl:text-2xl\">Corporate Identity<\/p>\n                <div class=\"relative flex h-3 w-3 items-center justify-center\">\n                  <div class=\"absolute inset-x-0 h-0.5 bg-white\"><\/div>\n                  <div class=\"service-plus-vertical absolute inset-y-0 w-0.5 bg-white transition-transform\"><\/div>\n                <\/div>\n              <\/a>\n              <div class=\"service-text-hidden service-text hidden\">\n                <p class=\"text-xl 2xl:text-2xl\">The strategy of conveying the desired identity to our audience and the consistency in applying this strategy to the set of values and actions is crucial. A well-structured and applied identity becomes your competitive advantage.<\/p>\n              <\/div>\n            <\/div>\n                      \n            <div class=\"service flex flex-col gap-4 font-light\">\n              <a class=\"service-title flex items-center gap-4 border-b border-white pb-4\" href=\"#open-service-detail\">\n                <p class=\"text-xl 2xl:text-2xl\">Verbal Identity<\/p>\n                <div class=\"relative flex h-3 w-3 items-center justify-center\">\n                  <div class=\"absolute inset-x-0 h-0.5 bg-white\"><\/div>\n                  <div class=\"service-plus-vertical absolute inset-y-0 w-0.5 bg-white transition-transform\"><\/div>\n                <\/div>\n              <\/a>\n              <div class=\"service-text-hidden service-text hidden\">\n                <p class=\"text-xl 2xl:text-2xl\">We build verbal identity so that brands convey their messages coherently to their values and attractively to their audience. Verbal identity helps us establish the personality of a brand, which is essential for TheYesBrand when thinking about the branding of a brand or product.<\/p>\n              <\/div>\n            <\/div>\n                      \n            <div class=\"service flex flex-col gap-4 font-light\">\n              <a class=\"service-title flex items-center gap-4 border-b border-white pb-4\" href=\"#open-service-detail\">\n                <p class=\"text-xl 2xl:text-2xl\">Brand Image<\/p>\n                <div class=\"relative flex h-3 w-3 items-center justify-center\">\n                  <div class=\"absolute inset-x-0 h-0.5 bg-white\"><\/div>\n                  <div class=\"service-plus-vertical absolute inset-y-0 w-0.5 bg-white transition-transform\"><\/div>\n                <\/div>\n              <\/a>\n              <div class=\"service-text-hidden service-text hidden\">\n                <p class=\"text-xl 2xl:text-2xl\">We work on the public&#8217;s perception of your brand to offer cognitive and affective experiences. TheYesBrand increases brand loyalty by creating stable and lasting relationships. The perceived brand image is an essential part of branding.<\/p>\n              <\/div>\n            <\/div>\n                      \n            <div class=\"service flex flex-col gap-4 font-light\">\n              <a class=\"service-title flex items-center gap-4 border-b border-white pb-4\" href=\"#open-service-detail\">\n                <p class=\"text-xl 2xl:text-2xl\">Logo<\/p>\n                <div class=\"relative flex h-3 w-3 items-center justify-center\">\n                  <div class=\"absolute inset-x-0 h-0.5 bg-white\"><\/div>\n                  <div class=\"service-plus-vertical absolute inset-y-0 w-0.5 bg-white transition-transform\"><\/div>\n                <\/div>\n              <\/a>\n              <div class=\"service-text-hidden service-text hidden\">\n                <p class=\"text-xl 2xl:text-2xl\">We build and design the logo based on a previous study of the company and its history, market, competition, and target audience. This logo should be timeless and reflect the company&#8217;s values, quickly recognizable, and understand its mission.<\/p>\n              <\/div>\n            <\/div>\n                      \n            <div class=\"service flex flex-col gap-4 font-light\">\n              <a class=\"service-title flex items-center gap-4 border-b border-white pb-4\" href=\"#open-service-detail\">\n                <p class=\"text-xl 2xl:text-2xl\">Naming<\/p>\n                <div class=\"relative flex h-3 w-3 items-center justify-center\">\n                  <div class=\"absolute inset-x-0 h-0.5 bg-white\"><\/div>\n                  <div class=\"service-plus-vertical absolute inset-y-0 w-0.5 bg-white transition-transform\"><\/div>\n                <\/div>\n              <\/a>\n              <div class=\"service-text-hidden service-text hidden\">\n                <p class=\"text-xl 2xl:text-2xl\">Naming a company or product requires having a global view of the market-competition-target audience situation, as well as current and future trends. Our marketing department studies, develops, and launches naming proposals from a global perspective.<\/p>\n              <\/div>\n            <\/div>\n                      \n            <div class=\"service flex flex-col gap-4 font-light\">\n              <a class=\"service-title flex items-center gap-4 border-b border-white pb-4\" href=\"#open-service-detail\">\n                <p class=\"text-xl 2xl:text-2xl\">Brand Architecture<\/p>\n                <div class=\"relative flex h-3 w-3 items-center justify-center\">\n                  <div class=\"absolute inset-x-0 h-0.5 bg-white\"><\/div>\n                  <div class=\"service-plus-vertical absolute inset-y-0 w-0.5 bg-white transition-transform\"><\/div>\n                <\/div>\n              <\/a>\n              <div class=\"service-text-hidden service-text hidden\">\n                <p class=\"text-xl 2xl:text-2xl\">Establishing the hierarchy and relationship between the portfolio of commercial brands and the corporate brand is essential. Establishing a good branding strategy in this regard greatly helps in being easily understood by the public.<\/p>\n              <\/div>\n            <\/div>\n                      \n            <div class=\"service flex flex-col gap-4 font-light\">\n              <a class=\"service-title flex items-center gap-4 border-b border-white pb-4\" href=\"#open-service-detail\">\n                <p class=\"text-xl 2xl:text-2xl\">Brand Experience Plan<\/p>\n                <div class=\"relative flex h-3 w-3 items-center justify-center\">\n                  <div class=\"absolute inset-x-0 h-0.5 bg-white\"><\/div>\n                  <div class=\"service-plus-vertical absolute inset-y-0 w-0.5 bg-white transition-transform\"><\/div>\n                <\/div>\n              <\/a>\n              <div class=\"service-text-hidden service-text hidden\">\n                <p class=\"text-xl 2xl:text-2xl\">Creating a valuable and lasting connection between the brand and the consumer is what we aim for with the brand experience plan. Proper management of all branding actions and consistency with brand identity will provide confidence to our clients and consumers.<\/p>\n              <\/div>\n            <\/div>\n                      \n            <div class=\"service flex flex-col gap-4 font-light\">\n              <a class=\"service-title flex items-center gap-4 border-b border-white pb-4\" href=\"#open-service-detail\">\n                <p class=\"text-xl 2xl:text-2xl\">Copywriting<\/p>\n                <div class=\"relative flex h-3 w-3 items-center justify-center\">\n                  <div class=\"absolute inset-x-0 h-0.5 bg-white\"><\/div>\n                  <div class=\"service-plus-vertical absolute inset-y-0 w-0.5 bg-white transition-transform\"><\/div>\n                <\/div>\n              <\/a>\n              <div class=\"service-text-hidden service-text hidden\">\n                <p class=\"text-xl 2xl:text-2xl\">Words are of utmost importance in marketing actions. The tone, register, and content significantly influence the branding of a company or product.<\/p>\n              <\/div>\n            <\/div>\n                      \n            <div class=\"service flex flex-col gap-4 font-light\">\n              <a class=\"service-title flex items-center gap-4 border-b border-white pb-4\" href=\"#open-service-detail\">\n                <p class=\"text-xl 2xl:text-2xl\">Brandbook<\/p>\n                <div class=\"relative flex h-3 w-3 items-center justify-center\">\n                  <div class=\"absolute inset-x-0 h-0.5 bg-white\"><\/div>\n                  <div class=\"service-plus-vertical absolute inset-y-0 w-0.5 bg-white transition-transform\"><\/div>\n                <\/div>\n              <\/a>\n              <div class=\"service-text-hidden service-text hidden\">\n                <p class=\"text-xl 2xl:text-2xl\">The brandbook helps us set the guidelines for a brand and its branding. The importance of developing and monitoring this brandbook in subsequent actions is important and necessary.<\/p>\n              <\/div>\n            <\/div>\n                      \n            <div class=\"service flex flex-col gap-4 font-light\">\n              <a class=\"service-title flex items-center gap-4 border-b border-white pb-4\" href=\"#open-service-detail\">\n                <p class=\"text-xl 2xl:text-2xl\">Brand Positioning<\/p>\n                <div class=\"relative flex h-3 w-3 items-center justify-center\">\n                  <div class=\"absolute inset-x-0 h-0.5 bg-white\"><\/div>\n                  <div class=\"service-plus-vertical absolute inset-y-0 w-0.5 bg-white transition-transform\"><\/div>\n                <\/div>\n              <\/a>\n              <div class=\"service-text-hidden service-text hidden\">\n                <p class=\"text-xl 2xl:text-2xl\">Occupying a prominent place in the consumer&#8217;s mind, and having it be the desired positioning, is vital for achieving successful results. To achieve this, the brand experience plan, branding, or brand architecture must be worked on considering a strategic brand positioning.<\/p>\n              <\/div>\n            <\/div>\n                  <\/div>\n      <\/div>\n    <\/div>\n  <\/section>\n\n\n<section>\n  <div\n    class=\"w-full  min-h-screen grid-cols-1 grid-row-3 lg:grid-cols-2 lg:grid-rows-2  grid\">\n\n        <a class=\" lg:row-span-2    project-card-link  group relative flex items-center justify-center lg:min-h-[550px] 2xl:min-h-[750px]\"\n          href=\"https:\/\/theyesbrand.com\/en\/projects\/fresh-miles\/\" target=\"_self\">\n                                                    <img loading=\"lazy\" decoding=\"async\" width=\"2000\" height=\"1333\" src=\"https:\/\/theyesbrand.com\/app\/uploads\/2023\/02\/fres-miles-logo-web.jpg\" class=\"relative lg:absolute lg:inset-0 w-full lg:h-full\n                                                                                                                                                                                                                                lg:object-cover wp-post-image\" alt=\"Fresh Miles Logo\" srcset=\"https:\/\/theyesbrand.com\/app\/uploads\/2023\/02\/fres-miles-logo-web.jpg 2000w, https:\/\/theyesbrand.com\/app\/uploads\/2023\/02\/fres-miles-logo-web-300x200.jpg 300w, https:\/\/theyesbrand.com\/app\/uploads\/2023\/02\/fres-miles-logo-web-1024x682.jpg 1024w, https:\/\/theyesbrand.com\/app\/uploads\/2023\/02\/fres-miles-logo-web-768x512.jpg 768w, https:\/\/theyesbrand.com\/app\/uploads\/2023\/02\/fres-miles-logo-web-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\" \/>\n                                    \n                      \n          \n          <div class=\"absolute inset-0 bg-gray-600 opacity-0 transition-opacity duration-300 ease-in-custom group-hover:opacity-60 group-focus:opacity-60\">\n          <\/div>\n\n          <div class=\"absolute z-10 flex flex-col gap-2 p-4 text-center text-white opacity-0 transition-opacity duration-300 ease-in-custom group-hover:opacity-100 group-focus:opacity-100 md:gap-4 md:p-8\">\n            <h2 class=\"text-4xl font-medium uppercase sm:text-5xl md:text-6xl\">Fresh Miles<\/h2>\n                      <\/div>\n        <\/a>\n                                                <a class=\"    project-card-link  group relative flex items-center justify-center lg:min-h-[550px] 2xl:min-h-[750px]\"\n          href=\"https:\/\/theyesbrand.com\/en\/projects\/reyes-varon\/\" target=\"_self\">\n                                \n                      \n          \n          <div class=\"absolute inset-0 bg-gray-600 opacity-0 transition-opacity duration-300 ease-in-custom group-hover:opacity-60 group-focus:opacity-60\">\n          <\/div>\n\n          <div class=\"absolute z-10 flex flex-col gap-2 p-4 text-center text-white opacity-0 transition-opacity duration-300 ease-in-custom group-hover:opacity-100 group-focus:opacity-100 md:gap-4 md:p-8\">\n            <h2 class=\"text-4xl font-medium uppercase sm:text-5xl md:text-6xl\">Reyes Var\u00f3n<\/h2>\n                      <\/div>\n        <\/a>\n                                                <a class=\"  project-card-link  group relative flex items-center justify-center lg:min-h-[550px] 2xl:min-h-[750px]\"\n          href=\"https:\/\/theyesbrand.com\/en\/projects\/chrisliving\/\" target=\"_self\">\n                                                    <img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1497\" src=\"https:\/\/theyesbrand.com\/app\/uploads\/2023\/09\/chrisliving-nombre.jpg\" class=\"relative lg:absolute lg:inset-0 w-full lg:h-full\n                                                                                                                                                                                                                                lg:object-cover wp-post-image\" alt=\"Proyecto Chrisliving Branding Madrid\" srcset=\"https:\/\/theyesbrand.com\/app\/uploads\/2023\/09\/chrisliving-nombre.jpg 1920w, https:\/\/theyesbrand.com\/app\/uploads\/2023\/09\/chrisliving-nombre-300x234.jpg 300w, https:\/\/theyesbrand.com\/app\/uploads\/2023\/09\/chrisliving-nombre-1024x798.jpg 1024w, https:\/\/theyesbrand.com\/app\/uploads\/2023\/09\/chrisliving-nombre-768x599.jpg 768w, https:\/\/theyesbrand.com\/app\/uploads\/2023\/09\/chrisliving-nombre-1536x1198.jpg 1536w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/>\n                                    \n                      \n          \n          <div class=\"absolute inset-0 bg-gray-600 opacity-0 transition-opacity duration-300 ease-in-custom group-hover:opacity-60 group-focus:opacity-60\">\n          <\/div>\n\n          <div class=\"absolute z-10 flex flex-col gap-2 p-4 text-center text-white opacity-0 transition-opacity duration-300 ease-in-custom group-hover:opacity-100 group-focus:opacity-100 md:gap-4 md:p-8\">\n            <h2 class=\"text-4xl font-medium uppercase sm:text-5xl md:text-6xl\">Chrisliving<\/h2>\n                      <\/div>\n        <\/a>\n                  \n  <\/div>\n<\/section>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"parent":2070,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"template-single-service.blade.php","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-2071","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Branding - Theyesbrand<\/title>\n<meta name=\"description\" content=\"Somos tu agencia de Branding en Barcelona y Madrid. 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