{"id":2024,"date":"2023-02-20T15:03:58","date_gmt":"2023-02-20T15:03:58","guid":{"rendered":"https:\/\/theyesbrand.com\/projects\/fresh-miles\/"},"modified":"2025-10-30T14:53:26","modified_gmt":"2025-10-30T14:53:26","slug":"fresh-miles","status":"publish","type":"projects","link":"https:\/\/theyesbrand.com\/en\/projects\/fresh-miles\/","title":{"rendered":"Fresh Miles"},"content":{"rendered":"<div class=\"container flex flex-col gap-6 px-4 py-12 sm:py-24 lg:py-32 lg:flex-row xl:py-44 md:px-8 max-w-7xl\">\n    <div class=\"w-full lg:w-1\/2\">\n    <h1 class=\"text-black text-4xl sm:text-5xl md:text-6xl xl:text-[70px] xl:leading-[1.10] uppercase max-w-xl\"><p>Changing while preserving<em><br \/>\nthe brand essence<\/em><\/p>\n<\/h1>\n  <\/div>\n    <div class=\"w-full lg:w-1\/2\">\n    <article class=\"flex flex-col gap-8 text-styles\">\n      <p>Fresh Miles is a brand within the Bidfood group. Its core business is located in the B2B sector of food services, such as catering, collectivities, hospitals, etc.<br \/>\nOur challenge was to renew the essence of its brand in a sincere and convincing manner, keeping the brand recognizable and relevant to current and future customers.<\/p>\n\n    <\/article>\n  <\/div>\n<\/div>\n\n\n<section>\n    <div class=\"grid w-full min-h-screen grid-cols-1 grid-row-3 lg:grid-cols-2 lg:grid-rows-2\">\n\n      <div class=\"relative lg:min-h-[550px] 2xl:min-h-[750px]  lg:row-span-2  \">\n                      <img loading=\"lazy\" decoding=\"async\" width=\"1744\" height=\"2560\" src=\"https:\/\/theyesbrand.com\/app\/uploads\/2023\/02\/freshmiles-bodegon-verduras-frutas-1-scaled.jpg\" class=\"relative lg:absolute lg:inset-0 w-full lg:h-full lg:object-cover\" alt=\"Logotipo fresh miles efecto relieve sobre papel verde y encima de varias verduras y hortalizas\" srcset=\"https:\/\/theyesbrand.com\/app\/uploads\/2023\/02\/freshmiles-bodegon-verduras-frutas-1-scaled.jpg 1744w, https:\/\/theyesbrand.com\/app\/uploads\/2023\/02\/freshmiles-bodegon-verduras-frutas-1-204x300.jpg 204w, https:\/\/theyesbrand.com\/app\/uploads\/2023\/02\/freshmiles-bodegon-verduras-frutas-1-697x1024.jpg 697w, https:\/\/theyesbrand.com\/app\/uploads\/2023\/02\/freshmiles-bodegon-verduras-frutas-1-768x1128.jpg 768w, https:\/\/theyesbrand.com\/app\/uploads\/2023\/02\/freshmiles-bodegon-verduras-frutas-1-1046x1536.jpg 1046w, https:\/\/theyesbrand.com\/app\/uploads\/2023\/02\/freshmiles-bodegon-verduras-frutas-1-1395x2048.jpg 1395w\" sizes=\"auto, (max-width: 1744px) 100vw, 1744px\" \/>\n                  <\/div>\n          <div class=\"relative lg:min-h-[550px] 2xl:min-h-[750px]   \">\n                        <img loading=\"lazy\" decoding=\"async\" width=\"960\" height=\"749\" src=\"https:\/\/theyesbrand.com\/app\/uploads\/2023\/02\/tarjeta-freshmiles.jpg\" class=\"relative lg:absolute lg:inset-0 w-full lg:h-full lg:object-cover\" alt=\"Frontal y dorsal tarjeta fresh miles en verde y blanco\" srcset=\"https:\/\/theyesbrand.com\/app\/uploads\/2023\/02\/tarjeta-freshmiles.jpg 960w, https:\/\/theyesbrand.com\/app\/uploads\/2023\/02\/tarjeta-freshmiles-300x234.jpg 300w, https:\/\/theyesbrand.com\/app\/uploads\/2023\/02\/tarjeta-freshmiles-768x599.jpg 768w\" sizes=\"auto, (max-width: 960px) 100vw, 960px\" \/>\n                  <\/div>\n          <div class=\"relative lg:min-h-[550px] 2xl:min-h-[750px] \">\n                        <img loading=\"lazy\" decoding=\"async\" width=\"2000\" height=\"1333\" src=\"https:\/\/theyesbrand.com\/app\/uploads\/2023\/02\/fres-miles-logo-web.jpg\" class=\"relative lg:absolute lg:inset-0 w-full lg:h-full lg:object-cover\" alt=\"Logotipo de fresh miles en blanco sobre fondo verde con sombras\" srcset=\"https:\/\/theyesbrand.com\/app\/uploads\/2023\/02\/fres-miles-logo-web.jpg 2000w, https:\/\/theyesbrand.com\/app\/uploads\/2023\/02\/fres-miles-logo-web-300x200.jpg 300w, https:\/\/theyesbrand.com\/app\/uploads\/2023\/02\/fres-miles-logo-web-1024x682.jpg 1024w, https:\/\/theyesbrand.com\/app\/uploads\/2023\/02\/fres-miles-logo-web-768x512.jpg 768w, https:\/\/theyesbrand.com\/app\/uploads\/2023\/02\/fres-miles-logo-web-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\" \/>\n                  <\/div>\n    \n    <\/div>\n  <\/section>\n\n\n\n<div class=\"container px-4 py-8 sm:py-20 md:px-8 max-w-[1536px]\">\n\n  <div class=\"flex flex-wrap mx-0 -my-5 md:-mx-6\">\n        <div\n      class=\"flex flex-col w-full gap-4 md:gap-8 px-0 py-5 md:px-6  md:w-1\/2  \">\n\n            <h1 class=\"text-lg italic text-black uppercase font-ivy sm:text-2xl md:text-4xl\">Identity<\/h1>\n      \n            <article class=\"flex flex-col gap-8 text-styles custom-list\">\n        <p>Theyesbrand took on the task of creating a new visual identity and a comprehensive redesign of the packaging for the Fresh Miles brand. The strong point was to leverage Fresh Miles&#8217; strong position in its sector, being a recognized brand in the B2B market for hospitality, collectivities, catering, hospitals, etc.<\/p>\n<p>We effectively and meaningfully utilized this competitive advantage through the typography of the new logo with custom letter shapes, bringing new drive and energy to the brand.<\/p>\n<p>&nbsp;<\/p>\n\n      <\/article>\n          <\/div>\n        <div\n      class=\"flex flex-col w-full gap-4 md:gap-8 px-0 py-5 md:px-6  md:w-1\/2  \">\n\n            <h1 class=\"text-lg italic text-black uppercase font-ivy sm:text-2xl md:text-4xl\">Packaging<\/h1>\n      \n            <article class=\"flex flex-col gap-8 text-styles custom-list\">\n        <p>Fresh Miles faced two challenges: the need for an updated design system to visually unify its entire product portfolio and the need to convey the quality of its fresh products in its category. The new designs not only reinforce the quality of the ingredients but also bring to life the storytelling created to strengthen the brand and branding.<\/p>\n<p>Illustrations and color palettes created for each product category, along with the development of different icons or pictograms, harmoniously integrate to understand the entire product portfolio. The entire product range maintains a consistent look while leveraging and highlighting key elements to support the flavor and character of each product.<\/p>\n<p>&nbsp;<\/p>\n\n      <\/article>\n          <\/div>\n      <\/div>\n<\/div>\n\n\n<video class=\"w-full h-auto autoplay-video\" loop muted playsinline>\n    <source src=\"https:\/\/theyesbrand.com\/app\/uploads\/2023\/02\/fresh_miles_web.mp4\" type=\"video\/mp4\">\n  <\/video>\n\n\n<div class=\"relative flex flex-wrap\">\n    <div class=\"relative w-full md:w-1\/2\">\n                        <img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1497\" src=\"https:\/\/theyesbrand.com\/app\/uploads\/2023\/02\/freshmiles-seafood-packaging-1.jpg\" class=\"w-full h-auto\" alt=\"Packaging de salmon y cangrejo de faja blanca fresh miles\" srcset=\"https:\/\/theyesbrand.com\/app\/uploads\/2023\/02\/freshmiles-seafood-packaging-1.jpg 1920w, https:\/\/theyesbrand.com\/app\/uploads\/2023\/02\/freshmiles-seafood-packaging-1-300x234.jpg 300w, https:\/\/theyesbrand.com\/app\/uploads\/2023\/02\/freshmiles-seafood-packaging-1-1024x798.jpg 1024w, https:\/\/theyesbrand.com\/app\/uploads\/2023\/02\/freshmiles-seafood-packaging-1-768x599.jpg 768w, https:\/\/theyesbrand.com\/app\/uploads\/2023\/02\/freshmiles-seafood-packaging-1-1536x1198.jpg 1536w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/>\n                  <\/div>\n    <div class=\"relative w-full md:absolute md:inset-y-0 md:right-0 md:w-1\/2\">\n                        <img loading=\"lazy\" decoding=\"async\" width=\"960\" height=\"749\" src=\"https:\/\/theyesbrand.com\/app\/uploads\/2023\/02\/meat-iconos-freshmiles.gif\" class=\"w-full h-auto md:h-full md:object-cover\" alt=\"Logotipo de fresh miles versi\u00f3n carne en blanco sobre fondo rojo\" \/>\n                  <\/div>\n  <\/div>\n","protected":false},"excerpt":{"rendered":"<p>Branding, Brand Identity, Packaging<\/p>\n","protected":false},"featured_media":1202,"parent":0,"menu_order":28,"template":"","class_list":["post-2024","projects","type-projects","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - 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