{"id":2026,"date":"2023-02-23T12:55:32","date_gmt":"2023-02-23T12:55:32","guid":{"rendered":"https:\/\/theyesbrand.com\/projects\/new-chef\/"},"modified":"2025-11-03T14:13:58","modified_gmt":"2025-11-03T14:13:58","slug":"new-chef","status":"publish","type":"projects","link":"https:\/\/theyesbrand.com\/en\/projects\/new-chef\/","title":{"rendered":"New Chef"},"content":{"rendered":"<div class=\"container flex flex-col gap-6 px-4 py-12 sm:py-24 lg:py-32 lg:flex-row xl:py-44 md:px-8 max-w-7xl\">\n    <div class=\"w-full lg:w-1\/2\">\n    <h1 class=\"text-black text-4xl sm:text-5xl md:text-6xl xl:text-[70px] xl:leading-[1.10] uppercase max-w-xl\"><p>How do you help a<br \/>\n<em>new brand establish its position?<\/em><\/p>\n<\/h1>\n  <\/div>\n    <div class=\"w-full lg:w-1\/2\">\n    <article class=\"flex flex-col gap-8 text-styles\">\n      <p>New Chef partnered with Theyesbrand to develop a design that would help them own a unique visual strategy in the usual sea of logos and packaging within the food industry. Our agency created the identity and a new packaging look, tone, and dynamic effect that is contemporary and fully aligned with the industry while remaining distinctive and relevant.<\/p>\n\n    <\/article>\n  <\/div>\n<\/div>\n\n\n<section>\n    <div class=\"grid w-full min-h-screen grid-cols-1 grid-row-3 lg:grid-cols-2 lg:grid-rows-2\">\n\n      <div class=\"relative lg:min-h-[550px] 2xl:min-h-[750px]  lg:row-span-2  \">\n                      <img loading=\"lazy\" decoding=\"async\" width=\"960\" height=\"1497\" src=\"https:\/\/theyesbrand.com\/app\/uploads\/2023\/02\/bidfood-packaging-quesosnew-chef-fotografia-1.jpg\" class=\"relative lg:absolute lg:inset-0 w-full lg:h-full lg:object-cover\" alt=\"Cu\u00f1a de queso blanco con higo encima en fondo rosa palo\" srcset=\"https:\/\/theyesbrand.com\/app\/uploads\/2023\/02\/bidfood-packaging-quesosnew-chef-fotografia-1.jpg 960w, https:\/\/theyesbrand.com\/app\/uploads\/2023\/02\/bidfood-packaging-quesosnew-chef-fotografia-1-192x300.jpg 192w, https:\/\/theyesbrand.com\/app\/uploads\/2023\/02\/bidfood-packaging-quesosnew-chef-fotografia-1-657x1024.jpg 657w, https:\/\/theyesbrand.com\/app\/uploads\/2023\/02\/bidfood-packaging-quesosnew-chef-fotografia-1-768x1198.jpg 768w\" sizes=\"auto, (max-width: 960px) 100vw, 960px\" \/>\n                  <\/div>\n          <div class=\"relative lg:min-h-[550px] 2xl:min-h-[750px]   \">\n                        <img loading=\"lazy\" decoding=\"async\" width=\"960\" height=\"749\" src=\"https:\/\/theyesbrand.com\/app\/uploads\/2023\/02\/new-chef-logo.jpg\" class=\"relative lg:absolute lg:inset-0 w-full lg:h-full lg:object-cover\" alt=\"Logotipo de new chef en marron sobre fondo beige\" srcset=\"https:\/\/theyesbrand.com\/app\/uploads\/2023\/02\/new-chef-logo.jpg 960w, https:\/\/theyesbrand.com\/app\/uploads\/2023\/02\/new-chef-logo-300x234.jpg 300w, https:\/\/theyesbrand.com\/app\/uploads\/2023\/02\/new-chef-logo-768x599.jpg 768w\" sizes=\"auto, (max-width: 960px) 100vw, 960px\" \/>\n                  <\/div>\n          <div class=\"relative lg:min-h-[550px] 2xl:min-h-[750px] \">\n                        <img loading=\"lazy\" decoding=\"async\" width=\"960\" height=\"749\" src=\"https:\/\/theyesbrand.com\/app\/uploads\/2023\/02\/new-chef-packaging-crema-de-queso.jpg\" class=\"relative lg:absolute lg:inset-0 w-full lg:h-full lg:object-cover\" alt=\"Packaging de queso crema junto con plato con queso y pan para untar\" srcset=\"https:\/\/theyesbrand.com\/app\/uploads\/2023\/02\/new-chef-packaging-crema-de-queso.jpg 960w, https:\/\/theyesbrand.com\/app\/uploads\/2023\/02\/new-chef-packaging-crema-de-queso-300x234.jpg 300w, https:\/\/theyesbrand.com\/app\/uploads\/2023\/02\/new-chef-packaging-crema-de-queso-768x599.jpg 768w\" sizes=\"auto, (max-width: 960px) 100vw, 960px\" \/>\n                  <\/div>\n    \n    <\/div>\n  <\/section>\n\n\n\n<div class=\"container px-4 py-8 sm:py-20 md:px-8 max-w-[1536px]\">\n\n  <div class=\"flex flex-wrap mx-0 -my-5 md:-mx-6\">\n        <div\n      class=\"flex flex-col w-full gap-4 md:gap-8 px-0 py-5 md:px-6  md:w-1\/2  \">\n\n            <h1 class=\"text-lg italic text-black uppercase font-ivy sm:text-2xl md:text-4xl\">Identity<\/h1>\n      \n            <article class=\"flex flex-col gap-8 text-styles custom-list\">\n        <p>Theyesbrand crafted a new logo and a fresh, optimistic packaging design with a healthy appearance. For the brand identity, logo, visual strategy, brand voice, and their application in packaging and digital design, a custom typeface was created\u2014a dynamic serif font that is modern with a classic touch to bring relevance and quality.<\/p>\n<p>&nbsp;<\/p>\n\n      <\/article>\n          <\/div>\n        <div\n      class=\"flex flex-col w-full gap-4 md:gap-8 px-0 py-5 md:px-6  md:w-1\/2  \">\n\n            <h1 class=\"text-lg italic text-black uppercase font-ivy sm:text-2xl md:text-4xl\">Packaging<\/h1>\n      \n            <article class=\"flex flex-col gap-8 text-styles custom-list\">\n        <p>We assessed the brand&#8217;s key elements: logo, range, typography, and colors. Handmade illustrations were created to reflect each specific product range, with illustrated elements woven into the lines. These illustrations are unique to each product range but stylistically connect the entire portfolio, helping to understand the packaging architecture.<\/p>\n\n      <\/article>\n          <\/div>\n      <\/div>\n<\/div>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/theyesbrand.com\/app\/uploads\/2023\/02\/new-chef-packaging-pure-frambuesas-1.jpg\" alt=\"packaging fotograf\u00eda new chef\" class=\"wp-image-1284\" srcset=\"https:\/\/theyesbrand.com\/app\/uploads\/2023\/02\/new-chef-packaging-pure-frambuesas-1.jpg 1920w, https:\/\/theyesbrand.com\/app\/uploads\/2023\/02\/new-chef-packaging-pure-frambuesas-1-300x169.jpg 300w, https:\/\/theyesbrand.com\/app\/uploads\/2023\/02\/new-chef-packaging-pure-frambuesas-1-1024x576.jpg 1024w, https:\/\/theyesbrand.com\/app\/uploads\/2023\/02\/new-chef-packaging-pure-frambuesas-1-768x432.jpg 768w, https:\/\/theyesbrand.com\/app\/uploads\/2023\/02\/new-chef-packaging-pure-frambuesas-1-1536x864.jpg 1536w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><figcaption class=\"wp-element-caption\">Fresh Feta cheese , isolation on white<\/figcaption><\/figure>\n\n\n<div class=\"relative flex flex-wrap\">\n    <div class=\"relative w-full md:w-1\/2\">\n                        <img loading=\"lazy\" decoding=\"async\" width=\"960\" height=\"749\" src=\"https:\/\/theyesbrand.com\/app\/uploads\/2023\/02\/new-chef-aceite-de-oliva-fotografia.jpg\" class=\"w-full h-auto\" alt=\"Sombras de rama de olivo con luz calida\" srcset=\"https:\/\/theyesbrand.com\/app\/uploads\/2023\/02\/new-chef-aceite-de-oliva-fotografia.jpg 960w, https:\/\/theyesbrand.com\/app\/uploads\/2023\/02\/new-chef-aceite-de-oliva-fotografia-300x234.jpg 300w, https:\/\/theyesbrand.com\/app\/uploads\/2023\/02\/new-chef-aceite-de-oliva-fotografia-768x599.jpg 768w\" sizes=\"auto, (max-width: 960px) 100vw, 960px\" \/>\n                  <\/div>\n    <div class=\"relative w-full md:absolute md:inset-y-0 md:right-0 md:w-1\/2\">\n                        <img loading=\"lazy\" decoding=\"async\" width=\"960\" height=\"749\" src=\"https:\/\/theyesbrand.com\/app\/uploads\/2023\/02\/new-chef-aceite-iconografia.gif\" class=\"w-full h-auto md:h-full md:object-cover\" alt=\"Icono y logotipo de marca aceite de oliva beige y marron\" \/>\n                  <\/div>\n  <\/div>\n","protected":false},"excerpt":{"rendered":"<p>Brand Identity, Packaging<\/p>\n","protected":false},"featured_media":1285,"parent":0,"menu_order":60,"template":"","class_list":["post-2026","projects","type-projects","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>New Chef - Theyesbrand<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/theyesbrand.com\/en\/projects\/new-chef\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"New Chef - Theyesbrand\" \/>\n<meta property=\"og:description\" content=\"Brand Identity, Packaging\" \/>\n<meta property=\"og:url\" content=\"https:\/\/theyesbrand.com\/en\/projects\/new-chef\/\" \/>\n<meta property=\"og:site_name\" content=\"Theyesbrand\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/theyesbrand\/\" \/>\n<meta property=\"article:modified_time\" content=\"2025-11-03T14:13:58+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/theyesbrand.com\/app\/uploads\/2023\/02\/new-chef-packaging-pure-frambuesas-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/theyesbrand.com\\\/en\\\/projects\\\/new-chef\\\/\",\"url\":\"https:\\\/\\\/theyesbrand.com\\\/en\\\/projects\\\/new-chef\\\/\",\"name\":\"New Chef - Theyesbrand\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/theyesbrand.com\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/theyesbrand.com\\\/en\\\/projects\\\/new-chef\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/theyesbrand.com\\\/en\\\/projects\\\/new-chef\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/theyesbrand.com\\\/app\\\/uploads\\\/2023\\\/02\\\/new-chef-packaging-pure-frambuesas-1.jpg\",\"datePublished\":\"2023-02-23T12:55:32+00:00\",\"dateModified\":\"2025-11-03T14:13:58+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/theyesbrand.com\\\/en\\\/projects\\\/new-chef\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/theyesbrand.com\\\/en\\\/projects\\\/new-chef\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/theyesbrand.com\\\/en\\\/projects\\\/new-chef\\\/#primaryimage\",\"url\":\"https:\\\/\\\/theyesbrand.com\\\/app\\\/uploads\\\/2023\\\/02\\\/new-chef-packaging-pure-frambuesas-1.jpg\",\"contentUrl\":\"https:\\\/\\\/theyesbrand.com\\\/app\\\/uploads\\\/2023\\\/02\\\/new-chef-packaging-pure-frambuesas-1.jpg\",\"width\":1920,\"height\":1080,\"caption\":\"Fresh Feta cheese , isolation on white\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/theyesbrand.com\\\/en\\\/projects\\\/new-chef\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Inicio\",\"item\":\"https:\\\/\\\/theyesbrand.com\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Projects\",\"item\":\"https:\\\/\\\/theyesbrand.com\\\/en\\\/projects\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"New Chef\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/theyesbrand.com\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/theyesbrand.com\\\/en\\\/\",\"name\":\"Theyesbrand\",\"description\":\"Packaging and Branding Agency\",\"publisher\":{\"@id\":\"https:\\\/\\\/theyesbrand.com\\\/en\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/theyesbrand.com\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/theyesbrand.com\\\/en\\\/#organization\",\"name\":\"The Yes Brand - Agencia Branding Barcelona\",\"url\":\"https:\\\/\\\/theyesbrand.com\\\/en\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/theyesbrand.com\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/theyesbrand.com\\\/app\\\/uploads\\\/2022\\\/05\\\/theyesbrand-logo.png\",\"contentUrl\":\"https:\\\/\\\/theyesbrand.com\\\/app\\\/uploads\\\/2022\\\/05\\\/theyesbrand-logo.png\",\"width\":1237,\"height\":1024,\"caption\":\"The Yes Brand - Agencia Branding Barcelona\"},\"image\":{\"@id\":\"https:\\\/\\\/theyesbrand.com\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/theyesbrand\\\/\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/theyesbrand\\\/\",\"https:\\\/\\\/www.instagram.com\\\/theyesbrand\\\/\",\"https:\\\/\\\/vimeo.com\\\/user126401609\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"New Chef - Theyesbrand","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/theyesbrand.com\/en\/projects\/new-chef\/","og_locale":"en_US","og_type":"article","og_title":"New Chef - Theyesbrand","og_description":"Brand Identity, Packaging","og_url":"https:\/\/theyesbrand.com\/en\/projects\/new-chef\/","og_site_name":"Theyesbrand","article_publisher":"https:\/\/www.facebook.com\/theyesbrand\/","article_modified_time":"2025-11-03T14:13:58+00:00","og_image":[{"width":1920,"height":1080,"url":"https:\/\/theyesbrand.com\/app\/uploads\/2023\/02\/new-chef-packaging-pure-frambuesas-1.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/theyesbrand.com\/en\/projects\/new-chef\/","url":"https:\/\/theyesbrand.com\/en\/projects\/new-chef\/","name":"New Chef - Theyesbrand","isPartOf":{"@id":"https:\/\/theyesbrand.com\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/theyesbrand.com\/en\/projects\/new-chef\/#primaryimage"},"image":{"@id":"https:\/\/theyesbrand.com\/en\/projects\/new-chef\/#primaryimage"},"thumbnailUrl":"https:\/\/theyesbrand.com\/app\/uploads\/2023\/02\/new-chef-packaging-pure-frambuesas-1.jpg","datePublished":"2023-02-23T12:55:32+00:00","dateModified":"2025-11-03T14:13:58+00:00","breadcrumb":{"@id":"https:\/\/theyesbrand.com\/en\/projects\/new-chef\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/theyesbrand.com\/en\/projects\/new-chef\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/theyesbrand.com\/en\/projects\/new-chef\/#primaryimage","url":"https:\/\/theyesbrand.com\/app\/uploads\/2023\/02\/new-chef-packaging-pure-frambuesas-1.jpg","contentUrl":"https:\/\/theyesbrand.com\/app\/uploads\/2023\/02\/new-chef-packaging-pure-frambuesas-1.jpg","width":1920,"height":1080,"caption":"Fresh Feta cheese , isolation on white"},{"@type":"BreadcrumbList","@id":"https:\/\/theyesbrand.com\/en\/projects\/new-chef\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Inicio","item":"https:\/\/theyesbrand.com\/en\/"},{"@type":"ListItem","position":2,"name":"Projects","item":"https:\/\/theyesbrand.com\/en\/projects\/"},{"@type":"ListItem","position":3,"name":"New Chef"}]},{"@type":"WebSite","@id":"https:\/\/theyesbrand.com\/en\/#website","url":"https:\/\/theyesbrand.com\/en\/","name":"Theyesbrand","description":"Packaging and Branding Agency","publisher":{"@id":"https:\/\/theyesbrand.com\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/theyesbrand.com\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/theyesbrand.com\/en\/#organization","name":"The Yes Brand - Agencia Branding Barcelona","url":"https:\/\/theyesbrand.com\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/theyesbrand.com\/en\/#\/schema\/logo\/image\/","url":"https:\/\/theyesbrand.com\/app\/uploads\/2022\/05\/theyesbrand-logo.png","contentUrl":"https:\/\/theyesbrand.com\/app\/uploads\/2022\/05\/theyesbrand-logo.png","width":1237,"height":1024,"caption":"The Yes Brand - Agencia Branding Barcelona"},"image":{"@id":"https:\/\/theyesbrand.com\/en\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/theyesbrand\/","https:\/\/www.linkedin.com\/company\/theyesbrand\/","https:\/\/www.instagram.com\/theyesbrand\/","https:\/\/vimeo.com\/user126401609"]}]}},"_links":{"self":[{"href":"https:\/\/theyesbrand.com\/en\/wp-json\/wp\/v2\/projects\/2026","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/theyesbrand.com\/en\/wp-json\/wp\/v2\/projects"}],"about":[{"href":"https:\/\/theyesbrand.com\/en\/wp-json\/wp\/v2\/types\/projects"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/theyesbrand.com\/en\/wp-json\/wp\/v2\/media\/1285"}],"wp:attachment":[{"href":"https:\/\/theyesbrand.com\/en\/wp-json\/wp\/v2\/media?parent=2026"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}