{"id":2030,"date":"2022-05-08T15:14:38","date_gmt":"2022-05-08T15:14:38","guid":{"rendered":"https:\/\/theyesbrand.com\/projects\/custom-culinary\/"},"modified":"2025-10-30T14:54:15","modified_gmt":"2025-10-30T14:54:15","slug":"custom-culinary","status":"publish","type":"projects","link":"https:\/\/theyesbrand.com\/en\/projects\/custom-culinary\/","title":{"rendered":"Custom Culinary"},"content":{"rendered":"<div class=\"container flex flex-col gap-6 px-4 py-12 sm:py-24 lg:py-32 lg:flex-row xl:py-44 md:px-8 max-w-7xl\">\n    <div class=\"w-full lg:w-1\/2\">\n    <h1 class=\"text-black text-4xl sm:text-5xl md:text-6xl xl:text-[70px] xl:leading-[1.10] uppercase max-w-xl\"><p>Created for<br \/>\n<em>chefs by chefs<\/em><\/p>\n<\/h1>\n  <\/div>\n    <div class=\"w-full lg:w-1\/2\">\n    <article class=\"flex flex-col gap-8 text-styles\">\n      <p>When the Custom Culinary\u00ae brand arrived in Europe in 2020, it required new branding and packaging for its three sub-brands: Gold Label, Chef\u2019s Own\u2122, and Master Touch\u00ae. The goal was to convey an attractive, fresh, and healthy image while being tailored to the needs and tastes of the European audience.<\/p>\n\n    <\/article>\n  <\/div>\n<\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/theyesbrand.com\/app\/uploads\/2022\/05\/custom-culinary-chefs-own-recetas-1-1024x576.jpg\" alt=\"\" class=\"wp-image-638\" srcset=\"https:\/\/theyesbrand.com\/app\/uploads\/2022\/05\/custom-culinary-chefs-own-recetas-1-1024x576.jpg 1024w, https:\/\/theyesbrand.com\/app\/uploads\/2022\/05\/custom-culinary-chefs-own-recetas-1-300x169.jpg 300w, https:\/\/theyesbrand.com\/app\/uploads\/2022\/05\/custom-culinary-chefs-own-recetas-1-768x432.jpg 768w, https:\/\/theyesbrand.com\/app\/uploads\/2022\/05\/custom-culinary-chefs-own-recetas-1-1536x864.jpg 1536w, https:\/\/theyesbrand.com\/app\/uploads\/2022\/05\/custom-culinary-chefs-own-recetas-1-2048x1152.jpg 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/theyesbrand.com\/app\/uploads\/2022\/05\/Sweet-and-Sour-Pork-Balls_12120_PEQ-1024x576.jpg\" alt=\"\" class=\"wp-image-652\" srcset=\"https:\/\/theyesbrand.com\/app\/uploads\/2022\/05\/Sweet-and-Sour-Pork-Balls_12120_PEQ-1024x576.jpg 1024w, https:\/\/theyesbrand.com\/app\/uploads\/2022\/05\/Sweet-and-Sour-Pork-Balls_12120_PEQ-300x169.jpg 300w, https:\/\/theyesbrand.com\/app\/uploads\/2022\/05\/Sweet-and-Sour-Pork-Balls_12120_PEQ-768x432.jpg 768w, https:\/\/theyesbrand.com\/app\/uploads\/2022\/05\/Sweet-and-Sour-Pork-Balls_12120_PEQ-1536x864.jpg 1536w, https:\/\/theyesbrand.com\/app\/uploads\/2022\/05\/Sweet-and-Sour-Pork-Balls_12120_PEQ-2048x1152.jpg 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n<div class=\"container px-4 py-8 sm:py-20 md:px-8 max-w-[1536px]\">\n\n  <div class=\"flex flex-wrap mx-0 -my-5 md:-mx-6\">\n        <div\n      class=\"flex flex-col w-full gap-4 md:gap-8 px-0 py-5 md:px-6  md:w-1\/2   xl:w-1\/3 \">\n\n            <h1 class=\"text-lg italic text-black uppercase font-ivy sm:text-2xl md:text-4xl\">Branding<\/h1>\n      \n            <article class=\"flex flex-col gap-8 text-styles custom-list\">\n        <p>This project started from scratch, allowing us to design and create with complete freedom, enjoying the process that resulted in a unique and innovative design.<br \/>\nWe analyzed the industry, competitors, and the needs of the target audience to develop a brand strategy and subsequently implement the most precise visual identity and branding.<\/p>\n\n      <\/article>\n          <\/div>\n        <div\n      class=\"flex flex-col w-full gap-4 md:gap-8 px-0 py-5 md:px-6  md:w-1\/2   xl:w-1\/3 \">\n\n            <h1 class=\"text-lg italic text-black uppercase font-ivy sm:text-2xl md:text-4xl\">Packaging<\/h1>\n      \n            <article class=\"flex flex-col gap-8 text-styles custom-list\">\n        <p>The packaging needed to be adapted to European culture, both in size and material. It also had to be attractive, practical, and of high quality, capable of enticing chefs in their final choice when faced with the product on the shelf. When designing and creating packaging for the three sub-brands, a consistent line with a similar structure was sought, with the packaging providing each one with its distinctive character.<\/p>\n\n      <\/article>\n          <\/div>\n        <div\n      class=\"flex flex-col w-full gap-4 md:gap-8 px-0 py-5 md:px-6  md:w-1\/2   xl:w-1\/3 \">\n\n            <h1 class=\"text-lg italic text-black uppercase font-ivy sm:text-2xl md:text-4xl\">Implementation<\/h1>\n      \n            <article class=\"flex flex-col gap-8 text-styles custom-list\">\n        <p>Once the branding and packaging were defined, the corporate and brand identity were developed. Prior to this, a photo session was conducted with Custom Culinary\u00ae to create unique content. Subsequently, catalogs and brochures were created for each product, along with illustrations and motion graphics. Finally, the design and implementation of stands for food fairs and the brand&#8217;s communication strategy on social media were carried out.<\/p>\n\n      <\/article>\n          <\/div>\n      <\/div>\n<\/div>\n\n\n<section>\n    <div class=\"grid w-full min-h-screen grid-cols-1 grid-row-3 lg:grid-cols-2 lg:grid-rows-2\">\n\n      <div class=\"relative lg:min-h-[550px] 2xl:min-h-[750px]  lg:row-span-2  \">\n                      <img loading=\"lazy\" decoding=\"async\" width=\"1659\" height=\"2560\" src=\"https:\/\/theyesbrand.com\/app\/uploads\/2022\/05\/master-touch-pakcging-salsas-scaled.jpg\" class=\"relative lg:absolute lg:inset-0 w-full lg:h-full lg:object-cover\" alt=\"Custom Culinary Packaging\" srcset=\"https:\/\/theyesbrand.com\/app\/uploads\/2022\/05\/master-touch-pakcging-salsas-scaled.jpg 1659w, https:\/\/theyesbrand.com\/app\/uploads\/2022\/05\/master-touch-pakcging-salsas-194x300.jpg 194w, https:\/\/theyesbrand.com\/app\/uploads\/2022\/05\/master-touch-pakcging-salsas-663x1024.jpg 663w, https:\/\/theyesbrand.com\/app\/uploads\/2022\/05\/master-touch-pakcging-salsas-768x1185.jpg 768w, https:\/\/theyesbrand.com\/app\/uploads\/2022\/05\/master-touch-pakcging-salsas-995x1536.jpg 995w, https:\/\/theyesbrand.com\/app\/uploads\/2022\/05\/master-touch-pakcging-salsas-1327x2048.jpg 1327w\" sizes=\"auto, (max-width: 1659px) 100vw, 1659px\" \/>\n                  <\/div>\n          <div class=\"relative lg:min-h-[550px] 2xl:min-h-[750px]   \">\n                        <img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1996\" src=\"https:\/\/theyesbrand.com\/app\/uploads\/2022\/05\/custom-culinary-sesion-de-fotografia-scaled.jpg\" class=\"relative lg:absolute lg:inset-0 w-full lg:h-full lg:object-cover\" alt=\"Dise\u00f1o de packaging Custom Culinary\" srcset=\"https:\/\/theyesbrand.com\/app\/uploads\/2022\/05\/custom-culinary-sesion-de-fotografia-scaled.jpg 2560w, https:\/\/theyesbrand.com\/app\/uploads\/2022\/05\/custom-culinary-sesion-de-fotografia-300x234.jpg 300w, https:\/\/theyesbrand.com\/app\/uploads\/2022\/05\/custom-culinary-sesion-de-fotografia-1024x798.jpg 1024w, https:\/\/theyesbrand.com\/app\/uploads\/2022\/05\/custom-culinary-sesion-de-fotografia-768x599.jpg 768w, https:\/\/theyesbrand.com\/app\/uploads\/2022\/05\/custom-culinary-sesion-de-fotografia-1536x1198.jpg 1536w, https:\/\/theyesbrand.com\/app\/uploads\/2022\/05\/custom-culinary-sesion-de-fotografia-2048x1597.jpg 2048w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\" \/>\n                  <\/div>\n          <div class=\"relative lg:min-h-[550px] 2xl:min-h-[750px] \">\n                        <img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1996\" src=\"https:\/\/theyesbrand.com\/app\/uploads\/2022\/05\/LEMON-PEPPER_1_peq-scaled.jpg\" class=\"relative lg:absolute lg:inset-0 w-full lg:h-full lg:object-cover\" alt=\"Custom Culinary Identidad Visual\" srcset=\"https:\/\/theyesbrand.com\/app\/uploads\/2022\/05\/LEMON-PEPPER_1_peq-scaled.jpg 2560w, https:\/\/theyesbrand.com\/app\/uploads\/2022\/05\/LEMON-PEPPER_1_peq-300x234.jpg 300w, https:\/\/theyesbrand.com\/app\/uploads\/2022\/05\/LEMON-PEPPER_1_peq-1024x798.jpg 1024w, https:\/\/theyesbrand.com\/app\/uploads\/2022\/05\/LEMON-PEPPER_1_peq-768x599.jpg 768w, https:\/\/theyesbrand.com\/app\/uploads\/2022\/05\/LEMON-PEPPER_1_peq-1536x1198.jpg 1536w, https:\/\/theyesbrand.com\/app\/uploads\/2022\/05\/LEMON-PEPPER_1_peq-2048x1597.jpg 2048w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\" \/>\n                  <\/div>\n    \n    <\/div>\n  <\/section>\n\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"443\" src=\"https:\/\/theyesbrand.com\/app\/uploads\/2022\/05\/Enmascarar-grupo-11-1024x443.jpg\" alt=\"\" class=\"wp-image-642\" style=\"width:840px;height:363px\" srcset=\"https:\/\/theyesbrand.com\/app\/uploads\/2022\/05\/Enmascarar-grupo-11-1024x443.jpg 1024w, https:\/\/theyesbrand.com\/app\/uploads\/2022\/05\/Enmascarar-grupo-11-300x130.jpg 300w, https:\/\/theyesbrand.com\/app\/uploads\/2022\/05\/Enmascarar-grupo-11-768x332.jpg 768w, https:\/\/theyesbrand.com\/app\/uploads\/2022\/05\/Enmascarar-grupo-11-1536x665.jpg 1536w, https:\/\/theyesbrand.com\/app\/uploads\/2022\/05\/Enmascarar-grupo-11-2048x886.jpg 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"659\" src=\"https:\/\/theyesbrand.com\/app\/uploads\/2022\/05\/process-chefs-own-plato-Ancho-1920-1024x659.jpg\" alt=\"\" class=\"wp-image-650\" srcset=\"https:\/\/theyesbrand.com\/app\/uploads\/2022\/05\/process-chefs-own-plato-Ancho-1920-1024x659.jpg 1024w, https:\/\/theyesbrand.com\/app\/uploads\/2022\/05\/process-chefs-own-plato-Ancho-1920-300x193.jpg 300w, https:\/\/theyesbrand.com\/app\/uploads\/2022\/05\/process-chefs-own-plato-Ancho-1920-768x494.jpg 768w, https:\/\/theyesbrand.com\/app\/uploads\/2022\/05\/process-chefs-own-plato-Ancho-1920-1536x988.jpg 1536w, https:\/\/theyesbrand.com\/app\/uploads\/2022\/05\/process-chefs-own-plato-Ancho-1920-2048x1317.jpg 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Content Strategy, Research, Illustration, Marketing Tools, Packaging, Social Media, Stand<\/p>\n","protected":false},"featured_media":197,"parent":0,"menu_order":31,"template":"","class_list":["post-2030","projects","type-projects","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Custom Culinary - Theyesbrand<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, 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