{"id":2032,"date":"2022-05-13T17:52:15","date_gmt":"2022-05-13T17:52:15","guid":{"rendered":"https:\/\/theyesbrand.com\/projects\/crowe\/"},"modified":"2025-11-03T14:02:34","modified_gmt":"2025-11-03T14:02:34","slug":"crowe","status":"publish","type":"projects","link":"https:\/\/theyesbrand.com\/en\/projects\/crowe\/","title":{"rendered":"Crowe"},"content":{"rendered":"<div class=\"container flex flex-col gap-6 px-4 py-12 sm:py-24 lg:py-32 lg:flex-row xl:py-44 md:px-8 max-w-7xl\">\n    <div class=\"w-full lg:w-1\/2\">\n    <h1 class=\"text-black text-4xl sm:text-5xl md:text-6xl xl:text-[70px] xl:leading-[1.10] uppercase max-w-xl\"><p>Renew, Unify&#8230;<br \/>\n<em>Stand Out<\/em><\/p>\n<\/h1>\n  <\/div>\n    <div class=\"w-full lg:w-1\/2\">\n    <article class=\"flex flex-col gap-8 text-styles\">\n      <p>The Euromadi group aimed to streamline the product portfolio of Crowe in terms of visual identity and packaging, creating a common line and character with distinctions among sub-products. With a change in the cosmetic product range, the goal was to differentiate the brand in a highly visually competitive sector.<\/p>\n\n    <\/article>\n  <\/div>\n<\/div>\n\n\n<div class=\"relative flex flex-wrap\">\n    <div class=\"relative w-full md:w-1\/2\">\n                        <img loading=\"lazy\" decoding=\"async\" width=\"1664\" height=\"2560\" src=\"https:\/\/theyesbrand.com\/app\/uploads\/2022\/05\/Crowe-gel-de-ducha-natura-scaled.jpg\" class=\"w-full h-auto\" alt=\"Crowe Packaging\" srcset=\"https:\/\/theyesbrand.com\/app\/uploads\/2022\/05\/Crowe-gel-de-ducha-natura-scaled.jpg 1664w, https:\/\/theyesbrand.com\/app\/uploads\/2022\/05\/Crowe-gel-de-ducha-natura-195x300.jpg 195w, https:\/\/theyesbrand.com\/app\/uploads\/2022\/05\/Crowe-gel-de-ducha-natura-666x1024.jpg 666w, https:\/\/theyesbrand.com\/app\/uploads\/2022\/05\/Crowe-gel-de-ducha-natura-768x1182.jpg 768w, https:\/\/theyesbrand.com\/app\/uploads\/2022\/05\/Crowe-gel-de-ducha-natura-998x1536.jpg 998w, https:\/\/theyesbrand.com\/app\/uploads\/2022\/05\/Crowe-gel-de-ducha-natura-1331x2048.jpg 1331w\" sizes=\"auto, (max-width: 1664px) 100vw, 1664px\" \/>\n                  <\/div>\n    <div class=\"relative w-full md:absolute md:inset-y-0 md:right-0 md:w-1\/2\">\n                        <img loading=\"lazy\" decoding=\"async\" width=\"1664\" height=\"2560\" src=\"https:\/\/theyesbrand.com\/app\/uploads\/2022\/05\/crowe-body-milk-packaging-scaled.jpg\" class=\"w-full h-auto md:h-full md:object-cover\" alt=\"packaging barcelona\" srcset=\"https:\/\/theyesbrand.com\/app\/uploads\/2022\/05\/crowe-body-milk-packaging-scaled.jpg 1664w, https:\/\/theyesbrand.com\/app\/uploads\/2022\/05\/crowe-body-milk-packaging-195x300.jpg 195w, https:\/\/theyesbrand.com\/app\/uploads\/2022\/05\/crowe-body-milk-packaging-666x1024.jpg 666w, https:\/\/theyesbrand.com\/app\/uploads\/2022\/05\/crowe-body-milk-packaging-768x1182.jpg 768w, https:\/\/theyesbrand.com\/app\/uploads\/2022\/05\/crowe-body-milk-packaging-998x1536.jpg 998w, https:\/\/theyesbrand.com\/app\/uploads\/2022\/05\/crowe-body-milk-packaging-1331x2048.jpg 1331w\" sizes=\"auto, (max-width: 1664px) 100vw, 1664px\" \/>\n                  <\/div>\n  <\/div>\n\n\n<div class=\"relative flex flex-wrap\">\n    <div class=\"relative w-full md:w-1\/2\">\n                        <img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1996\" src=\"https:\/\/theyesbrand.com\/app\/uploads\/2022\/05\/crowe-kids-solar-packaging-scaled.jpg\" class=\"w-full h-auto\" alt=\"Crowe crema solar packaging\" srcset=\"https:\/\/theyesbrand.com\/app\/uploads\/2022\/05\/crowe-kids-solar-packaging-scaled.jpg 2560w, https:\/\/theyesbrand.com\/app\/uploads\/2022\/05\/crowe-kids-solar-packaging-300x234.jpg 300w, https:\/\/theyesbrand.com\/app\/uploads\/2022\/05\/crowe-kids-solar-packaging-1024x798.jpg 1024w, https:\/\/theyesbrand.com\/app\/uploads\/2022\/05\/crowe-kids-solar-packaging-768x599.jpg 768w, https:\/\/theyesbrand.com\/app\/uploads\/2022\/05\/crowe-kids-solar-packaging-1536x1198.jpg 1536w, https:\/\/theyesbrand.com\/app\/uploads\/2022\/05\/crowe-kids-solar-packaging-2048x1597.jpg 2048w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\" \/>\n                  <\/div>\n    <div class=\"relative w-full md:absolute md:inset-y-0 md:right-0 md:w-1\/2\">\n                        <img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1996\" src=\"https:\/\/theyesbrand.com\/app\/uploads\/2022\/05\/TYB-Proyectos-2305-scaled.jpg\" class=\"w-full h-auto md:h-full md:object-cover\" alt=\"dise\u00f1o de packaging\" srcset=\"https:\/\/theyesbrand.com\/app\/uploads\/2022\/05\/TYB-Proyectos-2305-scaled.jpg 2560w, https:\/\/theyesbrand.com\/app\/uploads\/2022\/05\/TYB-Proyectos-2305-300x234.jpg 300w, https:\/\/theyesbrand.com\/app\/uploads\/2022\/05\/TYB-Proyectos-2305-1024x798.jpg 1024w, https:\/\/theyesbrand.com\/app\/uploads\/2022\/05\/TYB-Proyectos-2305-768x599.jpg 768w, https:\/\/theyesbrand.com\/app\/uploads\/2022\/05\/TYB-Proyectos-2305-1536x1198.jpg 1536w, https:\/\/theyesbrand.com\/app\/uploads\/2022\/05\/TYB-Proyectos-2305-2048x1597.jpg 2048w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\" \/>\n                  <\/div>\n  <\/div>\n\n\n<div class=\"container px-4 py-8 sm:py-20 md:px-8 max-w-[1536px]\">\n\n  <div class=\"flex flex-wrap mx-0 -my-5 md:-mx-6\">\n        <div\n      class=\"flex flex-col w-full gap-4 md:gap-8 px-0 py-5 md:px-6  md:w-1\/2   xl:w-1\/3 \">\n\n            <h1 class=\"text-lg italic text-black uppercase font-ivy sm:text-2xl md:text-4xl\">Research<\/h1>\n      \n            <article class=\"flex flex-col gap-8 text-styles custom-list\">\n        <p>Competence for a brand is enhanced by understanding what the competition is doing because there is a constant need to innovate and stand out. With this objective, the situation of the brand, the industry, and the audience was studied, providing the appropriate response for the products. An adapted restyling that reflected the brand was developed.<\/p>\n\n      <\/article>\n          <\/div>\n        <div\n      class=\"flex flex-col w-full gap-4 md:gap-8 px-0 py-5 md:px-6  md:w-1\/2   xl:w-1\/3 \">\n\n            <h1 class=\"text-lg italic text-black uppercase font-ivy sm:text-2xl md:text-4xl\">Visual Identity<\/h1>\n      \n            <article class=\"flex flex-col gap-8 text-styles custom-list\">\n        <p>An extensive process was undertaken to establish a unique and clear strategy that encompassed the different ranges defining the visual identity of the entire Crowe brand. In an industry where visual trends are constantly evolving, it was crucial to implement an identity that conveyed contemporaneity, character, and style.<\/p>\n\n      <\/article>\n          <\/div>\n        <div\n      class=\"flex flex-col w-full gap-4 md:gap-8 px-0 py-5 md:px-6  md:w-1\/2   xl:w-1\/3 \">\n\n            <h1 class=\"text-lg italic text-black uppercase font-ivy sm:text-2xl md:text-4xl\">Packaging<\/h1>\n      \n            <article class=\"flex flex-col gap-8 text-styles custom-list\">\n        <p>With a unified and defined character and style, the design of the packaging and its supports for more than 60 product ranges were developed. Each illustration complementing the packaging design was carefully crafted, giving a corporate and unique touch to the products.<\/p>\n\n      <\/article>\n          <\/div>\n      <\/div>\n<\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"659\" src=\"https:\/\/theyesbrand.com\/app\/uploads\/2022\/05\/crowe-after-sun-packaging-1024x659.jpg\" alt=\"\" class=\"wp-image-625\" srcset=\"https:\/\/theyesbrand.com\/app\/uploads\/2022\/05\/crowe-after-sun-packaging-1024x659.jpg 1024w, https:\/\/theyesbrand.com\/app\/uploads\/2022\/05\/crowe-after-sun-packaging-300x193.jpg 300w, https:\/\/theyesbrand.com\/app\/uploads\/2022\/05\/crowe-after-sun-packaging-768x494.jpg 768w, https:\/\/theyesbrand.com\/app\/uploads\/2022\/05\/crowe-after-sun-packaging-1536x989.jpg 1536w, https:\/\/theyesbrand.com\/app\/uploads\/2022\/05\/crowe-after-sun-packaging-2048x1318.jpg 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Research, Illustration, Packaging<\/p>\n","protected":false},"featured_media":195,"parent":0,"menu_order":34,"template":"","class_list":["post-2032","projects","type-projects","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - 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