{"id":2034,"date":"2023-02-23T13:13:23","date_gmt":"2023-02-23T13:13:23","guid":{"rendered":"https:\/\/theyesbrand.com\/projects\/bibir\/"},"modified":"2025-10-30T15:19:30","modified_gmt":"2025-10-30T15:19:30","slug":"bibir","status":"publish","type":"projects","link":"https:\/\/theyesbrand.com\/en\/projects\/bibir\/","title":{"rendered":"Bibir"},"content":{"rendered":"<div class=\"container flex flex-col gap-6 px-4 py-12 sm:py-24 lg:py-32 lg:flex-row xl:py-44 md:px-8 max-w-7xl\">\n    <div class=\"w-full lg:w-1\/2\">\n    <h1 class=\"text-black text-4xl sm:text-5xl md:text-6xl xl:text-[70px] xl:leading-[1.10] uppercase max-w-xl\"><p>Welcome to Bibir where<br \/>\n<em>living is easier<\/em><\/p>\n<\/h1>\n  <\/div>\n    <div class=\"w-full lg:w-1\/2\">\n    <article class=\"flex flex-col gap-8 text-styles\">\n      <p>All customers seek good design that moves their product quickly&#8230; some faster than others.<\/p>\n<p>Real estate agency Bibir needed to be seen and noticed immediately, and they wanted to do it prominently. Targeted at a specific audience, the tone and style of their communication and branding were crucial to achieving their goals.<\/p>\n\n    <\/article>\n  <\/div>\n<\/div>\n\n\n<section>\n    <div class=\"grid w-full min-h-screen grid-cols-1 grid-row-3 lg:grid-cols-2 lg:grid-rows-2\">\n\n      <div class=\"relative lg:min-h-[550px] 2xl:min-h-[750px]  lg:row-span-2  \">\n                      <img loading=\"lazy\" decoding=\"async\" width=\"960\" height=\"1497\" src=\"https:\/\/theyesbrand.com\/app\/uploads\/2023\/02\/bibir-tarjetas-.jpg\" class=\"relative lg:absolute lg:inset-0 w-full lg:h-full lg:object-cover\" alt=\"Frontal y dorsal de tarjetas de visita bibir\" srcset=\"https:\/\/theyesbrand.com\/app\/uploads\/2023\/02\/bibir-tarjetas-.jpg 960w, https:\/\/theyesbrand.com\/app\/uploads\/2023\/02\/bibir-tarjetas--192x300.jpg 192w, https:\/\/theyesbrand.com\/app\/uploads\/2023\/02\/bibir-tarjetas--657x1024.jpg 657w, https:\/\/theyesbrand.com\/app\/uploads\/2023\/02\/bibir-tarjetas--768x1198.jpg 768w\" sizes=\"auto, (max-width: 960px) 100vw, 960px\" \/>\n                  <\/div>\n          <div class=\"relative lg:min-h-[550px] 2xl:min-h-[750px]   \">\n                        <img loading=\"lazy\" decoding=\"async\" width=\"960\" height=\"749\" src=\"https:\/\/theyesbrand.com\/app\/uploads\/2023\/02\/bibir-copy.jpg\" class=\"relative lg:absolute lg:inset-0 w-full lg:h-full lg:object-cover\" alt=\"Flyers promocionales con copy e imagenes para bibir\" srcset=\"https:\/\/theyesbrand.com\/app\/uploads\/2023\/02\/bibir-copy.jpg 960w, https:\/\/theyesbrand.com\/app\/uploads\/2023\/02\/bibir-copy-300x234.jpg 300w, https:\/\/theyesbrand.com\/app\/uploads\/2023\/02\/bibir-copy-768x599.jpg 768w\" sizes=\"auto, (max-width: 960px) 100vw, 960px\" \/>\n                  <\/div>\n          <div class=\"relative lg:min-h-[550px] 2xl:min-h-[750px] \">\n                        <img loading=\"lazy\" decoding=\"async\" width=\"960\" height=\"749\" src=\"https:\/\/theyesbrand.com\/app\/uploads\/2023\/02\/bibir-letrero.jpg\" class=\"relative lg:absolute lg:inset-0 w-full lg:h-full lg:object-cover\" alt=\"Logotipo bibir en vinilo sobre vidrio de oficinas\" srcset=\"https:\/\/theyesbrand.com\/app\/uploads\/2023\/02\/bibir-letrero.jpg 960w, https:\/\/theyesbrand.com\/app\/uploads\/2023\/02\/bibir-letrero-300x234.jpg 300w, https:\/\/theyesbrand.com\/app\/uploads\/2023\/02\/bibir-letrero-768x599.jpg 768w\" sizes=\"auto, (max-width: 960px) 100vw, 960px\" \/>\n                  <\/div>\n    \n    <\/div>\n  <\/section>\n\n\n\n<div class=\"container px-4 py-8 sm:py-20 md:px-8 max-w-[1536px]\">\n\n  <div class=\"flex flex-wrap mx-0 -my-5 md:-mx-6\">\n        <div\n      class=\"flex flex-col w-full gap-4 md:gap-8 px-0 py-5 md:px-6  md:w-1\/2  \">\n\n            <h1 class=\"text-lg italic text-black uppercase font-ivy sm:text-2xl md:text-4xl\">Naming &#038; Identity<\/h1>\n      \n            <article class=\"flex flex-col gap-8 text-styles custom-list\">\n        <p>Our goal was to capture the true spirit of the brand to create a memorable naming and a powerful visual brand identity.<br \/>\nAfter mapping the competition and determining the brand promise, we proposed the name Bibir to the client. This name became our main creative idea, offering a lot of flexibility in branding and communication.<br \/>\nThe logo, inspired by the spaces of a home, had to provide a flexible design-architecture system to play with in all possible scenarios, creating a brand experience suitable for the goals.<\/p>\n<p>&nbsp;<\/p>\n\n      <\/article>\n          <\/div>\n        <div\n      class=\"flex flex-col w-full gap-4 md:gap-8 px-0 py-5 md:px-6  md:w-1\/2  \">\n\n            <h1 class=\"text-lg italic text-black uppercase font-ivy sm:text-2xl md:text-4xl\">Branding<\/h1>\n      \n            <article class=\"flex flex-col gap-8 text-styles custom-list\">\n        <p>To support brand recognition, we developed a modular design architecture system based on the logo icon and its geometric lines that remind us of &#8220;home.&#8221; These connections are present throughout the brand&#8217;s visual language and appear in the entire creative palette of the brand. We based the tone of voice on simple, positive, emotional, and unusual phrases and texts. This allows us to create an endless and aligned brand story that is consistent in all possible scenarios: editorial, website, social media, marketing tools, etc.<\/p>\n\n      <\/article>\n          <\/div>\n      <\/div>\n<\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"735\" src=\"https:\/\/theyesbrand.com\/app\/uploads\/2023\/02\/bibir-tablet-webdesign-1024x735.jpg\" alt=\"Web design responsive bibir\" class=\"wp-image-1313\" srcset=\"https:\/\/theyesbrand.com\/app\/uploads\/2023\/02\/bibir-tablet-webdesign-1024x735.jpg 1024w, https:\/\/theyesbrand.com\/app\/uploads\/2023\/02\/bibir-tablet-webdesign-300x215.jpg 300w, https:\/\/theyesbrand.com\/app\/uploads\/2023\/02\/bibir-tablet-webdesign-768x551.jpg 768w, https:\/\/theyesbrand.com\/app\/uploads\/2023\/02\/bibir-tablet-webdesign-1536x1102.jpg 1536w, https:\/\/theyesbrand.com\/app\/uploads\/2023\/02\/bibir-tablet-webdesign.jpg 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Naming, Brand Identity, Branding, Website<\/p>\n","protected":false},"featured_media":2332,"parent":0,"menu_order":74,"template":"","class_list":["post-2034","projects","type-projects","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - 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