{"id":2036,"date":"2022-05-13T17:44:34","date_gmt":"2022-05-13T17:44:34","guid":{"rendered":"https:\/\/theyesbrand.com\/projects\/reyes-varon\/"},"modified":"2025-11-03T14:04:11","modified_gmt":"2025-11-03T14:04:11","slug":"reyes-varon","status":"publish","type":"projects","link":"https:\/\/theyesbrand.com\/en\/projects\/reyes-varon\/","title":{"rendered":"Reyes Var\u00f3n"},"content":{"rendered":"<div class=\"container flex flex-col gap-6 px-4 py-12 sm:py-24 lg:py-32 lg:flex-row xl:py-44 md:px-8 max-w-7xl\">\n    <div class=\"w-full lg:w-1\/2\">\n    <h1 class=\"text-black text-4xl sm:text-5xl md:text-6xl xl:text-[70px] xl:leading-[1.10] uppercase max-w-xl\"><p>A new identity<br \/>\n<em>for tradition<\/em><\/p>\n<\/h1>\n  <\/div>\n    <div class=\"w-full lg:w-1\/2\">\n    <article class=\"flex flex-col gap-8 text-styles\">\n      <p>Reyes Var\u00f3n selects the finest raw materials from the sea to offer the world the best smoked products and make fish the sole protagonist of the palate. Their production is artisanal, based on the technique of the great Norwegian masters. Experience, innovation, naturalness, and quality are their differentiating factors, leading them to become true masters of the sea.<br \/>\nReyes Var\u00f3n was well-positioned in the Horeca sector (B2B), but they wanted to enter the retail sector (B2C). To achieve this, it was vital to maintain the brand&#8217;s value while carving out a space in the new market niche. A highly competitive market where many premium brands already existed.<\/p>\n\n    <\/article>\n  <\/div>\n<\/div>\n\n\n<section>\n    <div class=\"grid w-full min-h-screen grid-cols-1 grid-row-3 lg:grid-cols-2 lg:grid-rows-2\">\n\n      <div class=\"relative lg:min-h-[550px] 2xl:min-h-[750px]  lg:row-span-2  \">\n                      <img loading=\"lazy\" decoding=\"async\" width=\"1648\" height=\"2560\" src=\"https:\/\/theyesbrand.com\/app\/uploads\/2022\/05\/reyes-varon-7-1-scaled.jpg\" class=\"relative lg:absolute lg:inset-0 w-full lg:h-full lg:object-cover\" alt=\"Reyes Varon Identidad\" srcset=\"https:\/\/theyesbrand.com\/app\/uploads\/2022\/05\/reyes-varon-7-1-scaled.jpg 1648w, https:\/\/theyesbrand.com\/app\/uploads\/2022\/05\/reyes-varon-7-1-193x300.jpg 193w, https:\/\/theyesbrand.com\/app\/uploads\/2022\/05\/reyes-varon-7-1-659x1024.jpg 659w, https:\/\/theyesbrand.com\/app\/uploads\/2022\/05\/reyes-varon-7-1-768x1193.jpg 768w, https:\/\/theyesbrand.com\/app\/uploads\/2022\/05\/reyes-varon-7-1-989x1536.jpg 989w, https:\/\/theyesbrand.com\/app\/uploads\/2022\/05\/reyes-varon-7-1-1318x2048.jpg 1318w\" sizes=\"auto, (max-width: 1648px) 100vw, 1648px\" \/>\n                  <\/div>\n          <div class=\"relative  md:min-h-[550px] 2xl:min-h-[750px]    \">\n              <video class=\"relative w-full lg:absolute lg:inset-0 lg:object-cover lg:h-full autoplay-video\" loop muted playsinline>\n          <source src=\"https:\/\/theyesbrand.com\/app\/uploads\/2022\/05\/reyesvaron-logo.mp4\" type=\"video\/mp4\">\n        <\/video>\n          <\/div>\n          <div class=\"relative lg:min-h-[550px] 2xl:min-h-[750px] \">\n                        <img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1996\" src=\"https:\/\/theyesbrand.com\/app\/uploads\/2022\/05\/reyes-varon-salmon-scaled.jpg\" class=\"relative lg:absolute lg:inset-0 w-full lg:h-full lg:object-cover\" alt=\"Reyes Varon Identidad Visual\" srcset=\"https:\/\/theyesbrand.com\/app\/uploads\/2022\/05\/reyes-varon-salmon-scaled.jpg 2560w, https:\/\/theyesbrand.com\/app\/uploads\/2022\/05\/reyes-varon-salmon-300x234.jpg 300w, https:\/\/theyesbrand.com\/app\/uploads\/2022\/05\/reyes-varon-salmon-1024x798.jpg 1024w, https:\/\/theyesbrand.com\/app\/uploads\/2022\/05\/reyes-varon-salmon-768x599.jpg 768w, https:\/\/theyesbrand.com\/app\/uploads\/2022\/05\/reyes-varon-salmon-1536x1198.jpg 1536w, https:\/\/theyesbrand.com\/app\/uploads\/2022\/05\/reyes-varon-salmon-2048x1597.jpg 2048w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\" \/>\n                  <\/div>\n    \n    <\/div>\n  <\/section>\n\n\n\n<div class=\"container px-4 py-8 sm:py-20 md:px-8 max-w-[1536px]\">\n\n  <div class=\"flex flex-wrap mx-0 -my-5 md:-mx-6\">\n        <div\n      class=\"flex flex-col w-full gap-4 md:gap-8 px-0 py-5 md:px-6  md:w-1\/2   xl:w-1\/3 \">\n\n            <h1 class=\"text-lg italic text-black uppercase font-ivy sm:text-2xl md:text-4xl\">Brand Strategy<\/h1>\n      \n            <article class=\"flex flex-col gap-8 text-styles custom-list\">\n        <p>A new market, with new behaviors, tastes, needs, and demands, implies a new strategy, and therefore, the company&#8217;s product range needed to be restructured. It started with the implementation of a new brand identity and continued with the creation of engaging and relevant content for the new audience, using a unique and differentiated tone from their competitors, allowing them to position themselves in the sector.<\/p>\n\n      <\/article>\n          <\/div>\n        <div\n      class=\"flex flex-col w-full gap-4 md:gap-8 px-0 py-5 md:px-6  md:w-1\/2   xl:w-1\/3 \">\n\n            <h1 class=\"text-lg italic text-black uppercase font-ivy sm:text-2xl md:text-4xl\">Branding<\/h1>\n      \n            <article class=\"flex flex-col gap-8 text-styles custom-list\">\n        <p>Conceptually, with the desired positioning and message in mind, visual codes were developed. The 2-year project included the redesign of the entire range with a total of 120 references. First, a brand identity manual was created, defining the guidelines for each redesign or new product creation. This ensured the maintenance of consistency throughout the development of all subcategories for the entire duration of the project. Once this phase was completed, the production of each product began. Through design, an exclusive, elegant, and versatile touch was given to position the brand and its products at a top level. In terms of colors and shapes, they took on the responsibility of conveying the company&#8217;s values.<\/p>\n\n      <\/article>\n          <\/div>\n        <div\n      class=\"flex flex-col w-full gap-4 md:gap-8 px-0 py-5 md:px-6  md:w-1\/2   xl:w-1\/3 \">\n\n            <h1 class=\"text-lg italic text-black uppercase font-ivy sm:text-2xl md:text-4xl\">Packaging<\/h1>\n      \n            <article class=\"flex flex-col gap-8 text-styles custom-list\">\n        <p>The packaging needed to communicate to consumers that inside the package was a product of very high quality. Theyesbrand worked with Reyes Var\u00f3n on a product positioning rooted in the company&#8217;s origins and its main differentiator: a product of very high quality.<br \/>\nThe result was packaging that clearly introduced the brand and the level of quality and craftsmanship put into the selection and smoking of the product.<\/p>\n\n      <\/article>\n          <\/div>\n      <\/div>\n<\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"613\" src=\"https:\/\/theyesbrand.com\/app\/uploads\/2022\/05\/reyes-varon-packaging-salmon-1024x613.jpg\" alt=\"\" class=\"wp-image-741\" srcset=\"https:\/\/theyesbrand.com\/app\/uploads\/2022\/05\/reyes-varon-packaging-salmon-1024x613.jpg 1024w, https:\/\/theyesbrand.com\/app\/uploads\/2022\/05\/reyes-varon-packaging-salmon-300x180.jpg 300w, https:\/\/theyesbrand.com\/app\/uploads\/2022\/05\/reyes-varon-packaging-salmon-768x460.jpg 768w, https:\/\/theyesbrand.com\/app\/uploads\/2022\/05\/reyes-varon-packaging-salmon-1536x920.jpg 1536w, https:\/\/theyesbrand.com\/app\/uploads\/2022\/05\/reyes-varon-packaging-salmon-2048x1227.jpg 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Logo, Brand Identity, Marketing Tools, Packaging<\/p>\n","protected":false},"featured_media":0,"parent":0,"menu_order":40,"template":"","class_list":["post-2036","projects","type-projects","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - 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