{"id":2042,"date":"2022-05-13T17:51:20","date_gmt":"2022-05-13T17:51:20","guid":{"rendered":"https:\/\/theyesbrand.com\/projects\/babala\/"},"modified":"2025-02-13T09:39:13","modified_gmt":"2025-02-13T09:39:13","slug":"babala","status":"publish","type":"projects","link":"https:\/\/theyesbrand.com\/en\/projects\/babala\/","title":{"rendered":"Babal\u00e0"},"content":{"rendered":"<div class=\"container flex flex-col gap-6 px-4 py-12 sm:py-24 lg:py-32 lg:flex-row xl:py-44 md:px-8 max-w-7xl\">\n    <div class=\"w-full lg:w-1\/2\">\n    <h1 class=\"text-black text-4xl sm:text-5xl md:text-6xl xl:text-[70px] xl:leading-[1.10] uppercase max-w-xl\"><p>Being Different in Every Way<\/p>\n<\/h1>\n  <\/div>\n    <div class=\"w-full lg:w-1\/2\">\n    <article class=\"flex flex-col gap-8 text-styles\">\n      <p>Cellers Espolla sought to create a new range of wines with a youthful and fun character. Understanding the product and its essence was crucial for the subsequent development. The brand required the creation of a Naming for the newly established lineup, an Identity, and Packaging, all in line with a unique and clear message: being different in every way.<\/p>\n\n    <\/article>\n  <\/div>\n<\/div>\n\n\n<section>\n    <div class=\"grid w-full min-h-screen grid-cols-1 grid-row-3 lg:grid-cols-2 lg:grid-rows-2\">\n\n      <div class=\"relative lg:min-h-[550px] 2xl:min-h-[750px]  lg:row-span-2  \">\n                      <img loading=\"lazy\" decoding=\"async\" width=\"1642\" height=\"2560\" src=\"https:\/\/theyesbrand.com\/app\/uploads\/2022\/05\/babla-vino-blanco-etiqueta-1-1-scaled.jpg\" class=\"relative lg:absolute lg:inset-0 w-full lg:h-full lg:object-cover\" alt=\"Babal\u00e0 Packaging\" srcset=\"https:\/\/theyesbrand.com\/app\/uploads\/2022\/05\/babla-vino-blanco-etiqueta-1-1-scaled.jpg 1642w, https:\/\/theyesbrand.com\/app\/uploads\/2022\/05\/babla-vino-blanco-etiqueta-1-1-192x300.jpg 192w, https:\/\/theyesbrand.com\/app\/uploads\/2022\/05\/babla-vino-blanco-etiqueta-1-1-657x1024.jpg 657w, https:\/\/theyesbrand.com\/app\/uploads\/2022\/05\/babla-vino-blanco-etiqueta-1-1-768x1197.jpg 768w, https:\/\/theyesbrand.com\/app\/uploads\/2022\/05\/babla-vino-blanco-etiqueta-1-1-985x1536.jpg 985w, https:\/\/theyesbrand.com\/app\/uploads\/2022\/05\/babla-vino-blanco-etiqueta-1-1-1314x2048.jpg 1314w\" sizes=\"auto, (max-width: 1642px) 100vw, 1642px\" \/>\n                  <\/div>\n          <div class=\"relative  md:min-h-[550px] 2xl:min-h-[750px]    \">\n              <video class=\"relative w-full lg:absolute lg:inset-0 lg:object-cover lg:h-full autoplay-video\" loop muted playsinline>\n          <source src=\"https:\/\/theyesbrand.com\/app\/uploads\/2022\/05\/Babala-1.mp4\" type=\"video\/mp4\">\n        <\/video>\n          <\/div>\n          <div class=\"relative lg:min-h-[550px] 2xl:min-h-[750px] \">\n                        <img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1996\" src=\"https:\/\/theyesbrand.com\/app\/uploads\/2022\/05\/babala-etiqueta-scaled.jpg\" class=\"relative lg:absolute lg:inset-0 w-full lg:h-full lg:object-cover\" alt=\"Babal\u00e0 Etiqueta\" srcset=\"https:\/\/theyesbrand.com\/app\/uploads\/2022\/05\/babala-etiqueta-scaled.jpg 2560w, https:\/\/theyesbrand.com\/app\/uploads\/2022\/05\/babala-etiqueta-300x234.jpg 300w, https:\/\/theyesbrand.com\/app\/uploads\/2022\/05\/babala-etiqueta-1024x798.jpg 1024w, https:\/\/theyesbrand.com\/app\/uploads\/2022\/05\/babala-etiqueta-768x599.jpg 768w, https:\/\/theyesbrand.com\/app\/uploads\/2022\/05\/babala-etiqueta-1536x1198.jpg 1536w, https:\/\/theyesbrand.com\/app\/uploads\/2022\/05\/babala-etiqueta-2048x1597.jpg 2048w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\" \/>\n                  <\/div>\n    \n    <\/div>\n  <\/section>\n\n\n\n<div class=\"container px-4 py-8 sm:py-20 md:px-8 max-w-[1536px]\">\n\n  <div class=\"flex flex-wrap mx-0 -my-5 md:-mx-6\">\n        <div\n      class=\"flex flex-col w-full gap-4 md:gap-8 px-0 py-5 md:px-6  md:w-1\/2   xl:w-1\/3 \">\n\n            <h1 class=\"text-lg italic text-black uppercase font-ivy sm:text-2xl md:text-4xl\">Brand Strategy<\/h1>\n      \n            <article class=\"flex flex-col gap-8 text-styles custom-list\">\n        <p>The development of a benchmark for brand positioning was crucial, along with the analysis of the target audience and their demands, tastes, needs, and activities. This allowed for the establishment of a path that departed from the more common routes in the industry up to that point and achieved the set goal: conveying without words.<\/p>\n\n      <\/article>\n          <\/div>\n        <div\n      class=\"flex flex-col w-full gap-4 md:gap-8 px-0 py-5 md:px-6  md:w-1\/2   xl:w-1\/3 \">\n\n            <h1 class=\"text-lg italic text-black uppercase font-ivy sm:text-2xl md:text-4xl\">Illustration<\/h1>\n      \n            <article class=\"flex flex-col gap-8 text-styles custom-list\">\n        <p>To convey the message, an illustration with the ability to stand out was needed. Vibrant colors and round shapes were chosen to make the illustration look fun and distinct. Two illustrations were developed, one for white wines and another for the range of ros\u00e9s. To adapt to each type of wine, the collaboration of the American illustrator, John Smith, was enlisted.<\/p>\n\n      <\/article>\n          <\/div>\n        <div\n      class=\"flex flex-col w-full gap-4 md:gap-8 px-0 py-5 md:px-6  md:w-1\/2   xl:w-1\/3 \">\n\n            <h1 class=\"text-lg italic text-black uppercase font-ivy sm:text-2xl md:text-4xl\">Naming<\/h1>\n      \n            <article class=\"flex flex-col gap-8 text-styles custom-list\">\n        <p>As it is a Catalan wine, inspired by the expression &#8220;a la babal\u00e0,&#8221; which in Catalan means to perform an impulsive or fun and crazy action, the Naming emerged: Babal\u00e0. This achieved a magnificent result, bringing together elegance and fun in the same product. With this successful challenge, conveying the freshness of the wine through its Branding and Packaging became much simpler.<\/p>\n\n      <\/article>\n          <\/div>\n      <\/div>\n<\/div>\n\n\n<section>\n    <div class=\"grid w-full min-h-screen grid-cols-1 grid-row-3 lg:grid-cols-2 lg:grid-rows-2\">\n\n      <div class=\"relative lg:min-h-[550px] 2xl:min-h-[750px]  lg:row-span-2  order-firts lg:order-last  \">\n                      <img loading=\"lazy\" decoding=\"async\" width=\"1642\" height=\"2560\" src=\"https:\/\/theyesbrand.com\/app\/uploads\/2022\/05\/babala-rosado-capsula-scaled.jpg\" class=\"relative lg:absolute lg:inset-0 w-full lg:h-full lg:object-cover\" alt=\"Babal\u00e0 Packaging\" srcset=\"https:\/\/theyesbrand.com\/app\/uploads\/2022\/05\/babala-rosado-capsula-scaled.jpg 1642w, https:\/\/theyesbrand.com\/app\/uploads\/2022\/05\/babala-rosado-capsula-192x300.jpg 192w, https:\/\/theyesbrand.com\/app\/uploads\/2022\/05\/babala-rosado-capsula-657x1024.jpg 657w, https:\/\/theyesbrand.com\/app\/uploads\/2022\/05\/babala-rosado-capsula-768x1197.jpg 768w, https:\/\/theyesbrand.com\/app\/uploads\/2022\/05\/babala-rosado-capsula-985x1536.jpg 985w, https:\/\/theyesbrand.com\/app\/uploads\/2022\/05\/babala-rosado-capsula-1314x2048.jpg 1314w\" sizes=\"auto, (max-width: 1642px) 100vw, 1642px\" \/>\n                  <\/div>\n          <div class=\"relative  md:min-h-[550px] 2xl:min-h-[750px]    order-last  \">\n              <video class=\"relative w-full lg:absolute lg:inset-0 lg:object-cover lg:h-full autoplay-video\" loop muted playsinline>\n          <source src=\"https:\/\/theyesbrand.com\/app\/uploads\/2022\/05\/Babala-2.mp4\" type=\"video\/mp4\">\n        <\/video>\n          <\/div>\n          <div class=\"relative lg:min-h-[550px] 2xl:min-h-[750px] \">\n                        <img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1996\" src=\"https:\/\/theyesbrand.com\/app\/uploads\/2022\/05\/uvas-babala-rosado-scaled.jpg\" class=\"relative lg:absolute lg:inset-0 w-full lg:h-full lg:object-cover\" alt=\"Babal\u00e0 Inspiraci\u00f3n\" srcset=\"https:\/\/theyesbrand.com\/app\/uploads\/2022\/05\/uvas-babala-rosado-scaled.jpg 2560w, https:\/\/theyesbrand.com\/app\/uploads\/2022\/05\/uvas-babala-rosado-300x234.jpg 300w, https:\/\/theyesbrand.com\/app\/uploads\/2022\/05\/uvas-babala-rosado-1024x798.jpg 1024w, https:\/\/theyesbrand.com\/app\/uploads\/2022\/05\/uvas-babala-rosado-768x599.jpg 768w, https:\/\/theyesbrand.com\/app\/uploads\/2022\/05\/uvas-babala-rosado-1536x1198.jpg 1536w, https:\/\/theyesbrand.com\/app\/uploads\/2022\/05\/uvas-babala-rosado-2048x1597.jpg 2048w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\" \/>\n                  <\/div>\n    \n    <\/div>\n  <\/section>\n\n","protected":false},"excerpt":{"rendered":"<p>Research, Naming, Illustration, Packaging<\/p>\n","protected":false},"featured_media":185,"parent":0,"menu_order":53,"template":"","class_list":["post-2042","projects","type-projects","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - 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