{"id":2044,"date":"2022-05-08T13:51:56","date_gmt":"2022-05-08T13:51:56","guid":{"rendered":"https:\/\/theyesbrand.com\/projects\/foreses\/"},"modified":"2025-10-30T14:59:23","modified_gmt":"2025-10-30T14:59:23","slug":"foreses","status":"publish","type":"projects","link":"https:\/\/theyesbrand.com\/en\/projects\/foreses\/","title":{"rendered":"Foreses"},"content":{"rendered":"<div class=\"container flex flex-col gap-6 px-4 py-12 sm:py-24 lg:py-32 lg:flex-row xl:py-44 md:px-8 max-w-7xl\">\n    <div class=\"w-full lg:w-1\/2\">\n    <h1 class=\"text-black text-4xl sm:text-5xl md:text-6xl xl:text-[70px] xl:leading-[1.10] uppercase max-w-xl\"><p>Embracing the<br \/>\n<em>Mystery<\/em><\/p>\n<\/h1>\n  <\/div>\n    <div class=\"w-full lg:w-1\/2\">\n    <article class=\"flex flex-col gap-8 text-styles\">\n      <p>A brand with its own designation, Priorat.<br \/>\nPriorat, where the devotion and affection of its people for wines date back over 1,000 years. A love for the vineyards that has been passed down from generation to generation, thus creating the History of Priorat.<\/p>\n\n    <\/article>\n  <\/div>\n<\/div>\n\n\n<div class=\"relative flex flex-wrap\">\n    <div class=\"relative w-full md:w-1\/2\">\n                        <img loading=\"lazy\" decoding=\"async\" width=\"1643\" height=\"2560\" src=\"https:\/\/theyesbrand.com\/app\/uploads\/2022\/05\/foreses-vino-tinto-packaging-scaled.jpg\" class=\"w-full h-auto\" alt=\"Foreses Packaging\" srcset=\"https:\/\/theyesbrand.com\/app\/uploads\/2022\/05\/foreses-vino-tinto-packaging-scaled.jpg 1643w, https:\/\/theyesbrand.com\/app\/uploads\/2022\/05\/foreses-vino-tinto-packaging-193x300.jpg 193w, https:\/\/theyesbrand.com\/app\/uploads\/2022\/05\/foreses-vino-tinto-packaging-657x1024.jpg 657w, https:\/\/theyesbrand.com\/app\/uploads\/2022\/05\/foreses-vino-tinto-packaging-768x1197.jpg 768w, https:\/\/theyesbrand.com\/app\/uploads\/2022\/05\/foreses-vino-tinto-packaging-986x1536.jpg 986w, https:\/\/theyesbrand.com\/app\/uploads\/2022\/05\/foreses-vino-tinto-packaging-1314x2048.jpg 1314w\" sizes=\"auto, (max-width: 1643px) 100vw, 1643px\" \/>\n                  <\/div>\n    <div class=\"relative w-full md:absolute md:inset-y-0 md:right-0 md:w-1\/2\">\n                        <img loading=\"lazy\" decoding=\"async\" width=\"1643\" height=\"2560\" src=\"https:\/\/theyesbrand.com\/app\/uploads\/2022\/05\/Enmascarar-grupo-11-1-scaled.jpg\" class=\"w-full h-auto md:h-full md:object-cover\" alt=\"Foreses Inspiraci\u00f3n\" srcset=\"https:\/\/theyesbrand.com\/app\/uploads\/2022\/05\/Enmascarar-grupo-11-1-scaled.jpg 1643w, https:\/\/theyesbrand.com\/app\/uploads\/2022\/05\/Enmascarar-grupo-11-1-193x300.jpg 193w, https:\/\/theyesbrand.com\/app\/uploads\/2022\/05\/Enmascarar-grupo-11-1-657x1024.jpg 657w, https:\/\/theyesbrand.com\/app\/uploads\/2022\/05\/Enmascarar-grupo-11-1-768x1197.jpg 768w, https:\/\/theyesbrand.com\/app\/uploads\/2022\/05\/Enmascarar-grupo-11-1-986x1536.jpg 986w, https:\/\/theyesbrand.com\/app\/uploads\/2022\/05\/Enmascarar-grupo-11-1-1314x2048.jpg 1314w\" sizes=\"auto, (max-width: 1643px) 100vw, 1643px\" \/>\n                  <\/div>\n  <\/div>\n\n\n<div class=\"container px-4 py-8 sm:py-20 md:px-8 max-w-[1536px]\">\n\n  <div class=\"flex flex-wrap mx-0 -my-5 md:-mx-6\">\n        <div\n      class=\"flex flex-col w-full gap-4 md:gap-8 px-0 py-5 md:px-6  md:w-1\/2   xl:w-1\/3 \">\n\n            <h1 class=\"text-lg italic text-black uppercase font-ivy sm:text-2xl md:text-4xl\">Research<\/h1>\n      \n            <article class=\"flex flex-col gap-8 text-styles custom-list\">\n        <p>Based on the conducted study, a high level of competition was identified and carefully analyzed. Using this information, the scope and target audience were established to position the product, and subsequently, the development of the brand began with a well-defined strategy.<\/p>\n\n      <\/article>\n          <\/div>\n        <div\n      class=\"flex flex-col w-full gap-4 md:gap-8 px-0 py-5 md:px-6  md:w-1\/2   xl:w-1\/3 \">\n\n            <h1 class=\"text-lg italic text-black uppercase font-ivy sm:text-2xl md:text-4xl\">Packaging<\/h1>\n      \n            <article class=\"flex flex-col gap-8 text-styles custom-list\">\n        <p>Starting with the burgundy bottle, a reflection of the history, body, and reliability of the brand, the labels and packaging were created. The label and the pure, simple, and subtle illustration contrast with the neutral colors of the brand name. Simplicity, but only at first glance, as the label itself is a clear message to the potential consumer. Finally, the cork was designed, an essential and often underestimated process, which added seriousness and harmony to the bottle, thus completing the development of the entire corporate identity.<\/p>\n\n      <\/article>\n          <\/div>\n        <div\n      class=\"flex flex-col w-full gap-4 md:gap-8 px-0 py-5 md:px-6  md:w-1\/2   xl:w-1\/3 \">\n\n            <h1 class=\"text-lg italic text-black uppercase font-ivy sm:text-2xl md:text-4xl\">Marketing<\/h1>\n      \n            <article class=\"flex flex-col gap-8 text-styles custom-list\">\n        <p>Once the corporate identity was determined, ads, catalogs, and product presentations were elaborated and created. This project allowed for the discovery and appreciation of quality local products and firsthand experience of the competitiveness of the wine sector. In this regard, the use of storytelling in communication was the key to the development of this project.<\/p>\n\n      <\/article>\n          <\/div>\n      <\/div>\n<\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"633\" src=\"https:\/\/theyesbrand.com\/app\/uploads\/2022\/05\/foreses-boceto-angel_1-1024x633.jpg\" alt=\"\" class=\"wp-image-670\" srcset=\"https:\/\/theyesbrand.com\/app\/uploads\/2022\/05\/foreses-boceto-angel_1-1024x633.jpg 1024w, https:\/\/theyesbrand.com\/app\/uploads\/2022\/05\/foreses-boceto-angel_1-300x185.jpg 300w, https:\/\/theyesbrand.com\/app\/uploads\/2022\/05\/foreses-boceto-angel_1-768x474.jpg 768w, https:\/\/theyesbrand.com\/app\/uploads\/2022\/05\/foreses-boceto-angel_1-1536x949.jpg 1536w, https:\/\/theyesbrand.com\/app\/uploads\/2022\/05\/foreses-boceto-angel_1-2048x1265.jpg 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Research, Brand Identity, Content Strategy, Branding, Packaging<\/p>\n","protected":false},"featured_media":673,"parent":0,"menu_order":42,"template":"","class_list":["post-2044","projects","type-projects","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - 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