{"id":2046,"date":"2022-05-13T17:55:57","date_gmt":"2022-05-13T17:55:57","guid":{"rendered":"https:\/\/theyesbrand.com\/projects\/mina\/"},"modified":"2025-10-30T15:01:37","modified_gmt":"2025-10-30T15:01:37","slug":"mina","status":"publish","type":"projects","link":"https:\/\/theyesbrand.com\/en\/projects\/mina\/","title":{"rendered":"Mina"},"content":{"rendered":"<div class=\"container flex flex-col gap-6 px-4 py-12 sm:py-24 lg:py-32 lg:flex-row xl:py-44 md:px-8 max-w-7xl\">\n    <div class=\"w-full lg:w-1\/2\">\n    <h1 class=\"text-black text-4xl sm:text-5xl md:text-6xl xl:text-[70px] xl:leading-[1.10] uppercase max-w-xl\"><p>Lost in a<br \/>\n<em>Sweet Dream<\/em><\/p>\n<\/h1>\n  <\/div>\n    <div class=\"w-full lg:w-1\/2\">\n    <article class=\"flex flex-col gap-8 text-styles\">\n      <p>Mina Rataf\u00eda is the first magnolia rataf\u00eda. Its petals are handpicked in Bellmunt de Priorat. The unwritten secret recipe has been passed down from generation to generation, and very few fortunate individuals know it today. The detail and craftsmanship of each process, the light but intense color, its bright appearance with golden nuances, along with the floral details in its aroma, give it all its value.<\/p>\n\n    <\/article>\n  <\/div>\n<\/div>\n\n\n<section>\n    <div class=\"grid w-full min-h-screen grid-cols-1 grid-row-3 lg:grid-cols-2 lg:grid-rows-2\">\n\n      <div class=\"relative lg:min-h-[550px] 2xl:min-h-[750px]  lg:row-span-2  \">\n                      <img loading=\"lazy\" decoding=\"async\" width=\"1643\" height=\"2560\" src=\"https:\/\/theyesbrand.com\/app\/uploads\/2022\/05\/Mina-licor-packaging-scaled.jpg\" class=\"relative lg:absolute lg:inset-0 w-full lg:h-full lg:object-cover\" alt=\"Mina Pack\" srcset=\"https:\/\/theyesbrand.com\/app\/uploads\/2022\/05\/Mina-licor-packaging-scaled.jpg 1643w, https:\/\/theyesbrand.com\/app\/uploads\/2022\/05\/Mina-licor-packaging-193x300.jpg 193w, https:\/\/theyesbrand.com\/app\/uploads\/2022\/05\/Mina-licor-packaging-657x1024.jpg 657w, https:\/\/theyesbrand.com\/app\/uploads\/2022\/05\/Mina-licor-packaging-768x1197.jpg 768w, https:\/\/theyesbrand.com\/app\/uploads\/2022\/05\/Mina-licor-packaging-986x1536.jpg 986w, https:\/\/theyesbrand.com\/app\/uploads\/2022\/05\/Mina-licor-packaging-1314x2048.jpg 1314w\" sizes=\"auto, (max-width: 1643px) 100vw, 1643px\" \/>\n                  <\/div>\n          <div class=\"relative  md:min-h-[550px] 2xl:min-h-[750px]    \">\n              <video class=\"relative w-full lg:absolute lg:inset-0 lg:object-cover lg:h-full autoplay-video\" loop muted playsinline>\n          <source src=\"https:\/\/theyesbrand.com\/app\/uploads\/2022\/05\/Comp-1.m4v\" type=\"video\/mp4\">\n        <\/video>\n          <\/div>\n          <div class=\"relative lg:min-h-[550px] 2xl:min-h-[750px] \">\n                        <img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1996\" src=\"https:\/\/theyesbrand.com\/app\/uploads\/2022\/05\/mina-magnolias-scaled.jpg\" class=\"relative lg:absolute lg:inset-0 w-full lg:h-full lg:object-cover\" alt=\"Mina Inspiraci\u00f3n\" srcset=\"https:\/\/theyesbrand.com\/app\/uploads\/2022\/05\/mina-magnolias-scaled.jpg 2560w, https:\/\/theyesbrand.com\/app\/uploads\/2022\/05\/mina-magnolias-300x234.jpg 300w, https:\/\/theyesbrand.com\/app\/uploads\/2022\/05\/mina-magnolias-1024x798.jpg 1024w, https:\/\/theyesbrand.com\/app\/uploads\/2022\/05\/mina-magnolias-768x599.jpg 768w, https:\/\/theyesbrand.com\/app\/uploads\/2022\/05\/mina-magnolias-1536x1198.jpg 1536w, https:\/\/theyesbrand.com\/app\/uploads\/2022\/05\/mina-magnolias-2048x1597.jpg 2048w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\" \/>\n                  <\/div>\n    \n    <\/div>\n  <\/section>\n\n\n\n<div class=\"container px-4 py-8 sm:py-20 md:px-8 max-w-[1536px]\">\n\n  <div class=\"flex flex-wrap mx-0 -my-5 md:-mx-6\">\n        <div\n      class=\"flex flex-col w-full gap-4 md:gap-8 px-0 py-5 md:px-6  md:w-1\/2   xl:w-1\/3 \">\n\n            <h1 class=\"text-lg italic text-black uppercase font-ivy sm:text-2xl md:text-4xl\">Research<\/h1>\n      \n            <article class=\"flex flex-col gap-8 text-styles custom-list\">\n        <p>Through a benchmark analysis, the behavior of direct and indirect competitors and the needs and demands of consumers were examined.<\/p>\n\n      <\/article>\n          <\/div>\n        <div\n      class=\"flex flex-col w-full gap-4 md:gap-8 px-0 py-5 md:px-6  md:w-1\/2   xl:w-1\/3 \">\n\n            <h1 class=\"text-lg italic text-black uppercase font-ivy sm:text-2xl md:text-4xl\">Identity<\/h1>\n      \n            <article class=\"flex flex-col gap-8 text-styles custom-list\">\n        <p>A brand identity with a clear message was created: &#8220;Lost in a sweet dream,&#8221; evoking the sweetness and care of rataf\u00eda. The goal was to position the brand in a dreamlike and fantastical world from which no one would want to leave. An invitation to enter a sweet, enigmatic, and distant dream, where extraordinary things happen.<\/p>\n\n      <\/article>\n          <\/div>\n        <div\n      class=\"flex flex-col w-full gap-4 md:gap-8 px-0 py-5 md:px-6  md:w-1\/2   xl:w-1\/3 \">\n\n            <h1 class=\"text-lg italic text-black uppercase font-ivy sm:text-2xl md:text-4xl\">Packaging<\/h1>\n      \n            <article class=\"flex flex-col gap-8 text-styles custom-list\">\n        <p>To convey such a special and unique message, an elaborate label with a detailed, refined, feminine, natural, and attractive style was sought. Illustrations were crafted that connect the ingredients used in its production: magnolia flower, orange blossom, elderflower, and the nature of the Priorat region. A fresh and romantic result that introduces the flavor of the product through the packaging.<\/p>\n\n      <\/article>\n          <\/div>\n      <\/div>\n<\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"658\" src=\"https:\/\/theyesbrand.com\/app\/uploads\/2022\/05\/mina-packaging-botella_hor-1024x658.jpg\" alt=\"\" class=\"wp-image-659\" srcset=\"https:\/\/theyesbrand.com\/app\/uploads\/2022\/05\/mina-packaging-botella_hor-1024x658.jpg 1024w, https:\/\/theyesbrand.com\/app\/uploads\/2022\/05\/mina-packaging-botella_hor-300x193.jpg 300w, https:\/\/theyesbrand.com\/app\/uploads\/2022\/05\/mina-packaging-botella_hor-768x494.jpg 768w, https:\/\/theyesbrand.com\/app\/uploads\/2022\/05\/mina-packaging-botella_hor-1536x987.jpg 1536w, https:\/\/theyesbrand.com\/app\/uploads\/2022\/05\/mina-packaging-botella_hor-2048x1316.jpg 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Research, Brand Identity, Branding, Packaging<\/p>\n","protected":false},"featured_media":2350,"parent":0,"menu_order":48,"template":"","class_list":["post-2046","projects","type-projects","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - 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