{"id":2053,"date":"2022-05-08T15:22:20","date_gmt":"2022-05-08T15:22:20","guid":{"rendered":"https:\/\/theyesbrand.com\/projects\/nojae\/"},"modified":"2025-11-03T14:07:08","modified_gmt":"2025-11-03T14:07:08","slug":"nojae","status":"publish","type":"projects","link":"https:\/\/theyesbrand.com\/en\/projects\/nojae\/","title":{"rendered":"Nojae"},"content":{"rendered":"<div class=\"container flex flex-col gap-6 px-4 py-12 sm:py-24 lg:py-32 lg:flex-row xl:py-44 md:px-8 max-w-7xl\">\n    <div class=\"w-full lg:w-1\/2\">\n    <h1 class=\"text-black text-4xl sm:text-5xl md:text-6xl xl:text-[70px] xl:leading-[1.10] uppercase max-w-xl\"><p>Do not let the perfect<br \/>\n<em>be the enemy of the good<\/em><\/p>\n<\/h1>\n  <\/div>\n    <div class=\"w-full lg:w-1\/2\">\n    <article class=\"flex flex-col gap-8 text-styles\">\n      <p>Nojae is a natural liqueur made from elderberry flowers. Each spring, the wildflowers from this mountain shrub are handpicked with care, ensuring not to harm the plant so that the flowering cycle repeats the following year. Nojae is a unique experience for the palate, full of intense and wonderful emotions. A subtle and powerful liqueur, delicate and passionate. Its fragrance, taste, and originality charmingly and inevitably seduce.<\/p>\n\n    <\/article>\n  <\/div>\n<\/div>\n\n\n<section>\n    <div class=\"grid w-full min-h-screen grid-cols-1 grid-row-3 lg:grid-cols-2 lg:grid-rows-2\">\n\n      <div class=\"relative lg:min-h-[550px] 2xl:min-h-[750px]  lg:row-span-2  \">\n                      <img loading=\"lazy\" decoding=\"async\" width=\"1232\" height=\"1920\" src=\"https:\/\/theyesbrand.com\/app\/uploads\/2022\/05\/Nojae-licor-de-sauco-packaging-1.jpeg\" class=\"relative lg:absolute lg:inset-0 w-full lg:h-full lg:object-cover\" alt=\"Nojae Pack\" srcset=\"https:\/\/theyesbrand.com\/app\/uploads\/2022\/05\/Nojae-licor-de-sauco-packaging-1.jpeg 1232w, https:\/\/theyesbrand.com\/app\/uploads\/2022\/05\/Nojae-licor-de-sauco-packaging-1-193x300.jpeg 193w, https:\/\/theyesbrand.com\/app\/uploads\/2022\/05\/Nojae-licor-de-sauco-packaging-1-657x1024.jpeg 657w, https:\/\/theyesbrand.com\/app\/uploads\/2022\/05\/Nojae-licor-de-sauco-packaging-1-768x1197.jpeg 768w, https:\/\/theyesbrand.com\/app\/uploads\/2022\/05\/Nojae-licor-de-sauco-packaging-1-986x1536.jpeg 986w\" sizes=\"auto, (max-width: 1232px) 100vw, 1232px\" \/>\n                  <\/div>\n          <div class=\"relative lg:min-h-[550px] 2xl:min-h-[750px]   \">\n                        <img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1497\" src=\"https:\/\/theyesbrand.com\/app\/uploads\/2022\/05\/Nojae-free-spirit.jpeg\" class=\"relative lg:absolute lg:inset-0 w-full lg:h-full lg:object-cover\" alt=\"Nojae Inspiraci\u00f3n\" srcset=\"https:\/\/theyesbrand.com\/app\/uploads\/2022\/05\/Nojae-free-spirit.jpeg 1920w, https:\/\/theyesbrand.com\/app\/uploads\/2022\/05\/Nojae-free-spirit-300x234.jpeg 300w, https:\/\/theyesbrand.com\/app\/uploads\/2022\/05\/Nojae-free-spirit-1024x798.jpeg 1024w, https:\/\/theyesbrand.com\/app\/uploads\/2022\/05\/Nojae-free-spirit-768x599.jpeg 768w, https:\/\/theyesbrand.com\/app\/uploads\/2022\/05\/Nojae-free-spirit-1536x1198.jpeg 1536w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/>\n                  <\/div>\n          <div class=\"relative lg:min-h-[550px] 2xl:min-h-[750px] \">\n                        <img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1497\" src=\"https:\/\/theyesbrand.com\/app\/uploads\/2022\/05\/licor-de-sauco-coktail.jpeg\" class=\"relative lg:absolute lg:inset-0 w-full lg:h-full lg:object-cover\" alt=\"Nojae Inspiraci\u00f3n\" srcset=\"https:\/\/theyesbrand.com\/app\/uploads\/2022\/05\/licor-de-sauco-coktail.jpeg 1920w, https:\/\/theyesbrand.com\/app\/uploads\/2022\/05\/licor-de-sauco-coktail-300x234.jpeg 300w, https:\/\/theyesbrand.com\/app\/uploads\/2022\/05\/licor-de-sauco-coktail-1024x798.jpeg 1024w, https:\/\/theyesbrand.com\/app\/uploads\/2022\/05\/licor-de-sauco-coktail-768x599.jpeg 768w, https:\/\/theyesbrand.com\/app\/uploads\/2022\/05\/licor-de-sauco-coktail-1536x1198.jpeg 1536w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/>\n                  <\/div>\n    \n    <\/div>\n  <\/section>\n\n\n\n<div class=\"container px-4 py-8 sm:py-20 md:px-8 max-w-[1536px]\">\n\n  <div class=\"flex flex-wrap mx-0 -my-5 md:-mx-6\">\n        <div\n      class=\"flex flex-col w-full gap-4 md:gap-8 px-0 py-5 md:px-6  md:w-1\/2   xl:w-1\/3 \">\n\n            <h1 class=\"text-lg italic text-black uppercase font-ivy sm:text-2xl md:text-4xl\">Brand Strategy<\/h1>\n      \n            <article class=\"flex flex-col gap-8 text-styles custom-list\">\n        <p>The proper placement of the brand in the audience&#8217;s mind was crucial for good positioning. To achieve this, the territory where the brand wanted to have a presence was first well defined, and then the personality and brand message could be built. Nojae is a distinct liqueur, and precisely by wanting to differentiate itself from any other, it makes the consumer stand out.<\/p>\n\n      <\/article>\n          <\/div>\n        <div\n      class=\"flex flex-col w-full gap-4 md:gap-8 px-0 py-5 md:px-6  md:w-1\/2   xl:w-1\/3 \">\n\n            <h1 class=\"text-lg italic text-black uppercase font-ivy sm:text-2xl md:text-4xl\">Packaging<\/h1>\n      \n            <article class=\"flex flex-col gap-8 text-styles custom-list\">\n        <p>The packaging had to be able to convey the positioning established in the brand strategy. To make this alignment real, a natural, sustainable, noble, quality, and totally different container was devised.<br \/>\nRegarding the bottle&#8217;s graphics, a design inspired by organic shapes was created to convey and recall the product&#8217;s origin: the elderberry flower. The printing was done with serigraphy.<br \/>\nAnother differentiating element was the bottle cap, made 100% of wood. The finishing touch was the typography, which gave it that classic and quality appearance that added value.<\/p>\n\n      <\/article>\n          <\/div>\n        <div\n      class=\"flex flex-col w-full gap-4 md:gap-8 px-0 py-5 md:px-6  md:w-1\/2   xl:w-1\/3 \">\n\n            <h1 class=\"text-lg italic text-black uppercase font-ivy sm:text-2xl md:text-4xl\">Branding<\/h1>\n      \n            <article class=\"flex flex-col gap-8 text-styles custom-list\">\n        <p>The Hipster lifestyle was the basis of the branding. Hipster is a term used in the 1940s to refer to those who had vintage, alternative, and independent tastes and interests. A culture that lives in the moment and cares about its surroundings and sustainability. It stands out for being sensitive, intellectual, independent, not focused on trends but on the important things life can offer. It&#8217;s a toast to a free spirit. To place the audience in this environment, images suitable for this culture and lifestyle were created. And to reinforce the message, phrases were included that affirmed the importance of a differential philosophy and attitude.<\/p>\n\n      <\/article>\n          <\/div>\n      <\/div>\n<\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"690\" src=\"https:\/\/theyesbrand.com\/app\/uploads\/2022\/08\/nojae-sombras-y-luces-1024x690.jpeg\" alt=\"\" class=\"wp-image-588\" srcset=\"https:\/\/theyesbrand.com\/app\/uploads\/2022\/08\/nojae-sombras-y-luces-1024x690.jpeg 1024w, https:\/\/theyesbrand.com\/app\/uploads\/2022\/08\/nojae-sombras-y-luces-300x202.jpeg 300w, https:\/\/theyesbrand.com\/app\/uploads\/2022\/08\/nojae-sombras-y-luces-768x518.jpeg 768w, https:\/\/theyesbrand.com\/app\/uploads\/2022\/08\/nojae-sombras-y-luces-1536x1035.jpeg 1536w, https:\/\/theyesbrand.com\/app\/uploads\/2022\/08\/nojae-sombras-y-luces-2048x1380.jpeg 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"530\" src=\"https:\/\/theyesbrand.com\/app\/uploads\/2022\/08\/Nojae-close-up-serigrafia-1024x530.jpeg\" alt=\"\" class=\"wp-image-591\" srcset=\"https:\/\/theyesbrand.com\/app\/uploads\/2022\/08\/Nojae-close-up-serigrafia-1024x530.jpeg 1024w, https:\/\/theyesbrand.com\/app\/uploads\/2022\/08\/Nojae-close-up-serigrafia-300x155.jpeg 300w, https:\/\/theyesbrand.com\/app\/uploads\/2022\/08\/Nojae-close-up-serigrafia-768x397.jpeg 768w, https:\/\/theyesbrand.com\/app\/uploads\/2022\/08\/Nojae-close-up-serigrafia-1536x794.jpeg 1536w, https:\/\/theyesbrand.com\/app\/uploads\/2022\/08\/Nojae-close-up-serigrafia-2048x1059.jpeg 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Research, Brand Identity, Branding, Packaging<\/p>\n","protected":false},"featured_media":215,"parent":0,"menu_order":44,"template":"","class_list":["post-2053","projects","type-projects","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - 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