{"id":2059,"date":"2022-05-13T18:03:36","date_gmt":"2022-05-13T18:03:36","guid":{"rendered":"https:\/\/theyesbrand.com\/projects\/carnia\/"},"modified":"2025-10-30T15:14:42","modified_gmt":"2025-10-30T15:14:42","slug":"carnia","status":"publish","type":"projects","link":"https:\/\/theyesbrand.com\/en\/projects\/carnia\/","title":{"rendered":"C\u00e0rnia"},"content":{"rendered":"
\n
\n

The Flavor of
\nRespect and Commitment<\/em><\/p>\n<\/h1>\n <\/div>\n

\n
\n

C\u00e0rnia is a company in the meat industry with both organic and conventional livestock farms. This livestock farm has managed to make a difference by upholding its principles: producing a product of optimal quality and maintaining the utmost respect for the animal, the environment, and the profession of the livestock farmer.<\/p>\n\n <\/article>\n <\/div>\n<\/div>\n\n\n

\n
\n \"carnia\n <\/div>\n
\n \"packaging\n <\/div>\n <\/div>\n\n\n
\n
\n \"Carnia\n <\/div>\n
\n \"Carnia\n <\/div>\n <\/div>\n\n\n
\n\n
\n \n\n

Packaging<\/h1>\n \n
\n

The packaging design was led by C\u00e0rnia Pro, the brand’s low-temperature cooking line. C\u00e0rnia Pro is the company’s top product. For the packaging, the decision was made to use the red C\u00e0rnia logo and a striking photograph of the product, showcasing its texture and ingredients to enhance the appeal of “appetizing” and convey the concept of “gourmet flavor.”
\nSubsequently, we extended the new concept to the entire product line in its various categories, including plant-based burgers, steak tartare, lamb, and beef. This ensured that the brand maintained a consistent look and leveraged the defined key signals for packaging to support the taste and character of each product.<\/p>\n\n <\/article>\n <\/div>\n \n\n

Photoshooting<\/h1>\n \n
\n

The purchasing decision is influenced by various factors such as messaging, graphics, price, etc., each with a different level of importance. However, if there’s one factor that gains special relevance, it’s photography. When showcasing the product in its packaging, it needs to be at its best and dressed up \u2013 adorned. Achieving this requires collaboration with the best partners. In this project, Theyesbrand worked alongside Corina Landa, a food-specialized photographer, and Beatriz Marcos, a stylist also specializing in food.<\/p>\n\n <\/article>\n <\/div>\n <\/div>\n<\/div>\n\n\n\n

\"\"<\/figure>\n","protected":false},"excerpt":{"rendered":"

Research, Packaging, Marketing Tools, Photoshoot<\/p>\n","protected":false},"featured_media":191,"parent":0,"menu_order":64,"template":"","class_list":["post-2059","projects","type-projects","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"\nC\u00e0rnia - Theyesbrand<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/theyesbrand.com\/en\/projects\/carnia\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"C\u00e0rnia - Theyesbrand\" \/>\n<meta property=\"og:description\" content=\"Research, Packaging, Marketing Tools, Photoshoot\" \/>\n<meta property=\"og:url\" content=\"https:\/\/theyesbrand.com\/en\/projects\/carnia\/\" \/>\n<meta property=\"og:site_name\" content=\"Theyesbrand\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/theyesbrand\/\" \/>\n<meta property=\"article:modified_time\" content=\"2025-10-30T15:14:42+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/theyesbrand.com\/app\/uploads\/2022\/05\/carnia-packaging.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2000\" \/>\n\t<meta property=\"og:image:height\" content=\"1334\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/theyesbrand.com\\\/en\\\/projects\\\/carnia\\\/\",\"url\":\"https:\\\/\\\/theyesbrand.com\\\/en\\\/projects\\\/carnia\\\/\",\"name\":\"C\u00e0rnia - Theyesbrand\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/theyesbrand.com\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/theyesbrand.com\\\/en\\\/projects\\\/carnia\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/theyesbrand.com\\\/en\\\/projects\\\/carnia\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/theyesbrand.com\\\/app\\\/uploads\\\/2022\\\/05\\\/carnia-packaging.jpg\",\"datePublished\":\"2022-05-13T18:03:36+00:00\",\"dateModified\":\"2025-10-30T15:14:42+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/theyesbrand.com\\\/en\\\/projects\\\/carnia\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/theyesbrand.com\\\/en\\\/projects\\\/carnia\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/theyesbrand.com\\\/en\\\/projects\\\/carnia\\\/#primaryimage\",\"url\":\"https:\\\/\\\/theyesbrand.com\\\/app\\\/uploads\\\/2022\\\/05\\\/carnia-packaging.jpg\",\"contentUrl\":\"https:\\\/\\\/theyesbrand.com\\\/app\\\/uploads\\\/2022\\\/05\\\/carnia-packaging.jpg\",\"width\":2000,\"height\":1334},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/theyesbrand.com\\\/en\\\/projects\\\/carnia\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Inicio\",\"item\":\"https:\\\/\\\/theyesbrand.com\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Projects\",\"item\":\"https:\\\/\\\/theyesbrand.com\\\/en\\\/projects\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"C\u00e0rnia\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/theyesbrand.com\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/theyesbrand.com\\\/en\\\/\",\"name\":\"Theyesbrand\",\"description\":\"Packaging and Branding Agency\",\"publisher\":{\"@id\":\"https:\\\/\\\/theyesbrand.com\\\/en\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/theyesbrand.com\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/theyesbrand.com\\\/en\\\/#organization\",\"name\":\"The Yes Brand - Agencia Branding Barcelona\",\"url\":\"https:\\\/\\\/theyesbrand.com\\\/en\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/theyesbrand.com\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/theyesbrand.com\\\/app\\\/uploads\\\/2022\\\/05\\\/theyesbrand-logo.png\",\"contentUrl\":\"https:\\\/\\\/theyesbrand.com\\\/app\\\/uploads\\\/2022\\\/05\\\/theyesbrand-logo.png\",\"width\":1237,\"height\":1024,\"caption\":\"The Yes Brand - Agencia Branding Barcelona\"},\"image\":{\"@id\":\"https:\\\/\\\/theyesbrand.com\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/theyesbrand\\\/\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/theyesbrand\\\/\",\"https:\\\/\\\/www.instagram.com\\\/theyesbrand\\\/\",\"https:\\\/\\\/vimeo.com\\\/user126401609\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"C\u00e0rnia - Theyesbrand","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/theyesbrand.com\/en\/projects\/carnia\/","og_locale":"en_US","og_type":"article","og_title":"C\u00e0rnia - Theyesbrand","og_description":"Research, Packaging, Marketing Tools, Photoshoot","og_url":"https:\/\/theyesbrand.com\/en\/projects\/carnia\/","og_site_name":"Theyesbrand","article_publisher":"https:\/\/www.facebook.com\/theyesbrand\/","article_modified_time":"2025-10-30T15:14:42+00:00","og_image":[{"width":2000,"height":1334,"url":"https:\/\/theyesbrand.com\/app\/uploads\/2022\/05\/carnia-packaging.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/theyesbrand.com\/en\/projects\/carnia\/","url":"https:\/\/theyesbrand.com\/en\/projects\/carnia\/","name":"C\u00e0rnia - Theyesbrand","isPartOf":{"@id":"https:\/\/theyesbrand.com\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/theyesbrand.com\/en\/projects\/carnia\/#primaryimage"},"image":{"@id":"https:\/\/theyesbrand.com\/en\/projects\/carnia\/#primaryimage"},"thumbnailUrl":"https:\/\/theyesbrand.com\/app\/uploads\/2022\/05\/carnia-packaging.jpg","datePublished":"2022-05-13T18:03:36+00:00","dateModified":"2025-10-30T15:14:42+00:00","breadcrumb":{"@id":"https:\/\/theyesbrand.com\/en\/projects\/carnia\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/theyesbrand.com\/en\/projects\/carnia\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/theyesbrand.com\/en\/projects\/carnia\/#primaryimage","url":"https:\/\/theyesbrand.com\/app\/uploads\/2022\/05\/carnia-packaging.jpg","contentUrl":"https:\/\/theyesbrand.com\/app\/uploads\/2022\/05\/carnia-packaging.jpg","width":2000,"height":1334},{"@type":"BreadcrumbList","@id":"https:\/\/theyesbrand.com\/en\/projects\/carnia\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Inicio","item":"https:\/\/theyesbrand.com\/en\/"},{"@type":"ListItem","position":2,"name":"Projects","item":"https:\/\/theyesbrand.com\/en\/projects\/"},{"@type":"ListItem","position":3,"name":"C\u00e0rnia"}]},{"@type":"WebSite","@id":"https:\/\/theyesbrand.com\/en\/#website","url":"https:\/\/theyesbrand.com\/en\/","name":"Theyesbrand","description":"Packaging and Branding Agency","publisher":{"@id":"https:\/\/theyesbrand.com\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/theyesbrand.com\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/theyesbrand.com\/en\/#organization","name":"The Yes Brand - Agencia Branding Barcelona","url":"https:\/\/theyesbrand.com\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/theyesbrand.com\/en\/#\/schema\/logo\/image\/","url":"https:\/\/theyesbrand.com\/app\/uploads\/2022\/05\/theyesbrand-logo.png","contentUrl":"https:\/\/theyesbrand.com\/app\/uploads\/2022\/05\/theyesbrand-logo.png","width":1237,"height":1024,"caption":"The Yes Brand - Agencia Branding Barcelona"},"image":{"@id":"https:\/\/theyesbrand.com\/en\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/theyesbrand\/","https:\/\/www.linkedin.com\/company\/theyesbrand\/","https:\/\/www.instagram.com\/theyesbrand\/","https:\/\/vimeo.com\/user126401609"]}]}},"_links":{"self":[{"href":"https:\/\/theyesbrand.com\/en\/wp-json\/wp\/v2\/projects\/2059","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/theyesbrand.com\/en\/wp-json\/wp\/v2\/projects"}],"about":[{"href":"https:\/\/theyesbrand.com\/en\/wp-json\/wp\/v2\/types\/projects"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/theyesbrand.com\/en\/wp-json\/wp\/v2\/media\/191"}],"wp:attachment":[{"href":"https:\/\/theyesbrand.com\/en\/wp-json\/wp\/v2\/media?parent=2059"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}