{"id":2063,"date":"2022-05-08T15:16:38","date_gmt":"2022-05-08T15:16:38","guid":{"rendered":"https:\/\/theyesbrand.com\/projects\/pilexil\/"},"modified":"2025-11-03T14:11:09","modified_gmt":"2025-11-03T14:11:09","slug":"pilexil","status":"publish","type":"projects","link":"https:\/\/theyesbrand.com\/en\/projects\/pilexil\/","title":{"rendered":"Pilexil"},"content":{"rendered":"<div class=\"container flex flex-col gap-6 px-4 py-12 sm:py-24 lg:py-32 lg:flex-row xl:py-44 md:px-8 max-w-7xl\">\n    <div class=\"w-full lg:w-1\/2\">\n    <h1 class=\"text-black text-4xl sm:text-5xl md:text-6xl xl:text-[70px] xl:leading-[1.10] uppercase max-w-xl\"><p>Surprisingly<br \/>\n<em>Effective<\/em><\/p>\n<\/h1>\n  <\/div>\n    <div class=\"w-full lg:w-1\/2\">\n    <article class=\"flex flex-col gap-8 text-styles\">\n      \n    <\/article>\n  <\/div>\n<\/div>\n\n\n<section>\n    <div class=\"grid w-full min-h-screen grid-cols-1 grid-row-3 lg:grid-cols-2 lg:grid-rows-2\">\n\n      <div class=\"relative lg:min-h-[550px] 2xl:min-h-[750px]  lg:row-span-2  \">\n                      <img loading=\"lazy\" decoding=\"async\" width=\"1642\" height=\"2560\" src=\"https:\/\/theyesbrand.com\/app\/uploads\/2022\/05\/Pilexil-champu-packaging-1-scaled.jpg\" class=\"relative lg:absolute lg:inset-0 w-full lg:h-full lg:object-cover\" alt=\"Pilexil Champu\" srcset=\"https:\/\/theyesbrand.com\/app\/uploads\/2022\/05\/Pilexil-champu-packaging-1-scaled.jpg 1642w, https:\/\/theyesbrand.com\/app\/uploads\/2022\/05\/Pilexil-champu-packaging-1-192x300.jpg 192w, https:\/\/theyesbrand.com\/app\/uploads\/2022\/05\/Pilexil-champu-packaging-1-657x1024.jpg 657w, https:\/\/theyesbrand.com\/app\/uploads\/2022\/05\/Pilexil-champu-packaging-1-768x1197.jpg 768w, https:\/\/theyesbrand.com\/app\/uploads\/2022\/05\/Pilexil-champu-packaging-1-985x1536.jpg 985w, https:\/\/theyesbrand.com\/app\/uploads\/2022\/05\/Pilexil-champu-packaging-1-1314x2048.jpg 1314w\" sizes=\"auto, (max-width: 1642px) 100vw, 1642px\" \/>\n                  <\/div>\n          <div class=\"relative  md:min-h-[550px] 2xl:min-h-[750px]    \">\n              <div class=\"relative flex items-center justify-center p-4 lg:absolute lg:inset-0 md:p-8 xl:p-12 2xl:p-16\"  style=\"background-color: #b50647;\" >\n          <video class=\"object-contain w-full h-full autoplay-video\" loop muted playsinline>\n            <source src=\"https:\/\/theyesbrand.com\/app\/uploads\/2022\/05\/Pilexil-logo_1920x1080.mp4\" type=\"video\/mp4\">\n          <\/video>\n        <\/div>\n          <\/div>\n          <div class=\"relative lg:min-h-[550px] 2xl:min-h-[750px] \">\n                        <img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1996\" src=\"https:\/\/theyesbrand.com\/app\/uploads\/2022\/05\/pilexil-serum-scaled.jpg\" class=\"relative lg:absolute lg:inset-0 w-full lg:h-full lg:object-cover\" alt=\"Pilexil Pack\" srcset=\"https:\/\/theyesbrand.com\/app\/uploads\/2022\/05\/pilexil-serum-scaled.jpg 2560w, https:\/\/theyesbrand.com\/app\/uploads\/2022\/05\/pilexil-serum-300x234.jpg 300w, https:\/\/theyesbrand.com\/app\/uploads\/2022\/05\/pilexil-serum-1024x798.jpg 1024w, https:\/\/theyesbrand.com\/app\/uploads\/2022\/05\/pilexil-serum-768x599.jpg 768w, https:\/\/theyesbrand.com\/app\/uploads\/2022\/05\/pilexil-serum-1536x1198.jpg 1536w, https:\/\/theyesbrand.com\/app\/uploads\/2022\/05\/pilexil-serum-2048x1597.jpg 2048w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\" \/>\n                  <\/div>\n    \n    <\/div>\n  <\/section>\n\n\n\n<div class=\"container px-4 py-8 sm:py-20 md:px-8 max-w-[1536px]\">\n\n  <div class=\"flex flex-wrap mx-0 -my-5 md:-mx-6\">\n        <div\n      class=\"flex flex-col w-full gap-4 md:gap-8 px-0 py-5 md:px-6  md:w-1\/2   xl:w-1\/3 \">\n\n            <h1 class=\"text-lg italic text-black uppercase font-ivy sm:text-2xl md:text-4xl\">Brand Identity<\/h1>\n      \n            <article class=\"flex flex-col gap-8 text-styles custom-list\">\n        <p>With the creation of the new visual identity, the brand was able to maintain its top of mind position, adapting to current trends and creating new trends in the industry without losing the distinctive essence of the brand. A new design for the product range was defined and created with a refreshed style, without abandoning the original essence, resulting in product differentiation based on its aesthetics compared to the competition.<\/p>\n\n      <\/article>\n          <\/div>\n        <div\n      class=\"flex flex-col w-full gap-4 md:gap-8 px-0 py-5 md:px-6  md:w-1\/2   xl:w-1\/3 \">\n\n            <h1 class=\"text-lg italic text-black uppercase font-ivy sm:text-2xl md:text-4xl\">Packaging<\/h1>\n      \n            <article class=\"flex flex-col gap-8 text-styles custom-list\">\n        <p>Public preferences evolve, and new visual trends emerge that help convey when a brand is up-to-date. Pilexil needed a change in packaging, an evolution to continue being a leader in its segment. The face of the packaging was redesigned first. Less is more, so the superfluous was eliminated to focus on what really matters: clearly, attractively, and compellingly conveying the benefits of Pilexil. The Pantone 1945C color (red) was retained as it is recognized as the color of Pilexil and the color of the leader.<\/p>\n\n      <\/article>\n          <\/div>\n        <div\n      class=\"flex flex-col w-full gap-4 md:gap-8 px-0 py-5 md:px-6  md:w-1\/2   xl:w-1\/3 \">\n\n            <h1 class=\"text-lg italic text-black uppercase font-ivy sm:text-2xl md:text-4xl\">Research<\/h1>\n      \n            <article class=\"flex flex-col gap-8 text-styles custom-list\">\n        <p>In this sector, while demand is very high, so is the supply. Therefore, with Pilexil, we set a clear goal: to be the center of attention. To achieve this, we analyzed the market, competition, and target audience, successfully creating the current product line.<\/p>\n\n      <\/article>\n          <\/div>\n      <\/div>\n<\/div>\n\n\n<div class=\"relative flex flex-wrap\">\n    <div class=\"relative w-full md:w-1\/2\">\n                        <img loading=\"lazy\" decoding=\"async\" width=\"1643\" height=\"2560\" src=\"https:\/\/theyesbrand.com\/app\/uploads\/2022\/05\/pilexil-mujer-strensia-scaled.jpg\" class=\"w-full h-auto\" alt=\"Pilexil Packaging\" srcset=\"https:\/\/theyesbrand.com\/app\/uploads\/2022\/05\/pilexil-mujer-strensia-scaled.jpg 1643w, https:\/\/theyesbrand.com\/app\/uploads\/2022\/05\/pilexil-mujer-strensia-193x300.jpg 193w, https:\/\/theyesbrand.com\/app\/uploads\/2022\/05\/pilexil-mujer-strensia-657x1024.jpg 657w, https:\/\/theyesbrand.com\/app\/uploads\/2022\/05\/pilexil-mujer-strensia-768x1197.jpg 768w, https:\/\/theyesbrand.com\/app\/uploads\/2022\/05\/pilexil-mujer-strensia-986x1536.jpg 986w, https:\/\/theyesbrand.com\/app\/uploads\/2022\/05\/pilexil-mujer-strensia-1314x2048.jpg 1314w\" sizes=\"auto, (max-width: 1643px) 100vw, 1643px\" \/>\n                  <\/div>\n    <div class=\"relative w-full md:absolute md:inset-y-0 md:right-0 md:w-1\/2\">\n                        <img loading=\"lazy\" decoding=\"async\" width=\"1643\" height=\"2560\" src=\"https:\/\/theyesbrand.com\/app\/uploads\/2022\/05\/Pilexil-capsulas-scaled.jpg\" class=\"w-full h-auto md:h-full md:object-cover\" alt=\"Pilexil Producto\" srcset=\"https:\/\/theyesbrand.com\/app\/uploads\/2022\/05\/Pilexil-capsulas-scaled.jpg 1643w, https:\/\/theyesbrand.com\/app\/uploads\/2022\/05\/Pilexil-capsulas-193x300.jpg 193w, https:\/\/theyesbrand.com\/app\/uploads\/2022\/05\/Pilexil-capsulas-657x1024.jpg 657w, https:\/\/theyesbrand.com\/app\/uploads\/2022\/05\/Pilexil-capsulas-768x1197.jpg 768w, https:\/\/theyesbrand.com\/app\/uploads\/2022\/05\/Pilexil-capsulas-986x1536.jpg 986w, https:\/\/theyesbrand.com\/app\/uploads\/2022\/05\/Pilexil-capsulas-1314x2048.jpg 1314w\" sizes=\"auto, (max-width: 1643px) 100vw, 1643px\" \/>\n                  <\/div>\n  <\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"658\" src=\"https:\/\/theyesbrand.com\/app\/uploads\/2022\/05\/pilexil-packs-1024x658.jpg\" alt=\"\" class=\"wp-image-612\" srcset=\"https:\/\/theyesbrand.com\/app\/uploads\/2022\/05\/pilexil-packs-1024x658.jpg 1024w, https:\/\/theyesbrand.com\/app\/uploads\/2022\/05\/pilexil-packs-300x193.jpg 300w, https:\/\/theyesbrand.com\/app\/uploads\/2022\/05\/pilexil-packs-768x494.jpg 768w, https:\/\/theyesbrand.com\/app\/uploads\/2022\/05\/pilexil-packs-1536x987.jpg 1536w, https:\/\/theyesbrand.com\/app\/uploads\/2022\/05\/pilexil-packs-2048x1316.jpg 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Brand Identity, Research, Packaging, Illustration<\/p>\n","protected":false},"featured_media":613,"parent":0,"menu_order":51,"template":"","class_list":["post-2063","projects","type-projects","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - 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