{"id":2337,"date":"2024-04-23T13:07:44","date_gmt":"2024-04-23T13:07:44","guid":{"rendered":"https:\/\/theyesbrand.com\/projects\/aloalto\/"},"modified":"2025-11-04T13:45:00","modified_gmt":"2025-11-04T13:45:00","slug":"aloalto","status":"publish","type":"projects","link":"https:\/\/theyesbrand.com\/en\/projects\/aloalto\/","title":{"rendered":"Aloalto"},"content":{"rendered":"<div class=\"container flex flex-col gap-6 px-4 py-12 sm:py-24 lg:py-32 lg:flex-row xl:py-44 md:px-8 max-w-7xl\">\n    <div class=\"w-full lg:w-1\/2\">\n    <h1 class=\"text-black text-4xl sm:text-5xl md:text-6xl xl:text-[70px] xl:leading-[1.10] uppercase max-w-xl\"><p>Building a new world<br \/>\n<em>for a new brand.<\/em><\/p>\n<\/h1>\n  <\/div>\n    <div class=\"w-full lg:w-1\/2\">\n    <article class=\"flex flex-col gap-8 text-styles\">\n      <p class=\"p1\">Aloalto&#8217;s approach is decidedly different. Japanese-origin strawberries with a texture and flavor that are uniquely and immensely exquisite. Given budget and time constraints, we couldn&#8217;t afford extensive campaigns or a prolonged brand strategy process. Therefore, we had to think quickly and act swiftly. Here&#8217;s how we proceeded\u2026<\/p>\n\n    <\/article>\n  <\/div>\n<\/div>\n\n\n<section>\n    <div class=\"grid w-full min-h-screen grid-cols-1 grid-row-3 lg:grid-cols-2 lg:grid-rows-2\">\n\n      <div class=\"relative lg:min-h-[550px] 2xl:min-h-[750px]  lg:row-span-2  \">\n                      <img loading=\"lazy\" decoding=\"async\" width=\"1642\" height=\"2560\" src=\"https:\/\/theyesbrand.com\/app\/uploads\/2024\/04\/picknick-aloalto-scaled.jpg\" class=\"relative lg:absolute lg:inset-0 w-full lg:h-full lg:object-cover\" alt=\"Bodeg\u00f3n de picnic con packaging fresas aloalto\" srcset=\"https:\/\/theyesbrand.com\/app\/uploads\/2024\/04\/picknick-aloalto-scaled.jpg 1642w, https:\/\/theyesbrand.com\/app\/uploads\/2024\/04\/picknick-aloalto-192x300.jpg 192w, https:\/\/theyesbrand.com\/app\/uploads\/2024\/04\/picknick-aloalto-657x1024.jpg 657w, https:\/\/theyesbrand.com\/app\/uploads\/2024\/04\/picknick-aloalto-768x1198.jpg 768w, https:\/\/theyesbrand.com\/app\/uploads\/2024\/04\/picknick-aloalto-985x1536.jpg 985w, https:\/\/theyesbrand.com\/app\/uploads\/2024\/04\/picknick-aloalto-1313x2048.jpg 1313w\" sizes=\"auto, (max-width: 1642px) 100vw, 1642px\" \/>\n                  <\/div>\n          <div class=\"relative lg:min-h-[550px] 2xl:min-h-[750px]   \">\n                        <img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1924\" src=\"https:\/\/theyesbrand.com\/app\/uploads\/2024\/04\/tarjetas-scaled.jpg\" class=\"relative lg:absolute lg:inset-0 w-full lg:h-full lg:object-cover\" alt=\"Tarjetas visita aloalto dos versiones\" srcset=\"https:\/\/theyesbrand.com\/app\/uploads\/2024\/04\/tarjetas-scaled.jpg 2560w, https:\/\/theyesbrand.com\/app\/uploads\/2024\/04\/tarjetas-300x225.jpg 300w, https:\/\/theyesbrand.com\/app\/uploads\/2024\/04\/tarjetas-1024x770.jpg 1024w, https:\/\/theyesbrand.com\/app\/uploads\/2024\/04\/tarjetas-768x577.jpg 768w, https:\/\/theyesbrand.com\/app\/uploads\/2024\/04\/tarjetas-1536x1155.jpg 1536w, https:\/\/theyesbrand.com\/app\/uploads\/2024\/04\/tarjetas-2048x1539.jpg 2048w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\" \/>\n                  <\/div>\n          <div class=\"relative lg:min-h-[550px] 2xl:min-h-[750px] \">\n                        <img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1717\" src=\"https:\/\/theyesbrand.com\/app\/uploads\/2024\/04\/pack-aloalto-fresas-cara-y-dorso-scaled.jpg\" class=\"relative lg:absolute lg:inset-0 w-full lg:h-full lg:object-cover\" alt=\"Packaging fresas aloalto con textura y relieves sobre blanco y negro\" srcset=\"https:\/\/theyesbrand.com\/app\/uploads\/2024\/04\/pack-aloalto-fresas-cara-y-dorso-scaled.jpg 2560w, https:\/\/theyesbrand.com\/app\/uploads\/2024\/04\/pack-aloalto-fresas-cara-y-dorso-300x201.jpg 300w, https:\/\/theyesbrand.com\/app\/uploads\/2024\/04\/pack-aloalto-fresas-cara-y-dorso-1024x687.jpg 1024w, https:\/\/theyesbrand.com\/app\/uploads\/2024\/04\/pack-aloalto-fresas-cara-y-dorso-768x515.jpg 768w, https:\/\/theyesbrand.com\/app\/uploads\/2024\/04\/pack-aloalto-fresas-cara-y-dorso-1536x1030.jpg 1536w, https:\/\/theyesbrand.com\/app\/uploads\/2024\/04\/pack-aloalto-fresas-cara-y-dorso-2048x1374.jpg 2048w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\" \/>\n                  <\/div>\n    \n    <\/div>\n  <\/section>\n\n\n\n<div class=\"container px-4 py-8 sm:py-20 md:px-8 max-w-[1536px]\">\n\n  <div class=\"flex flex-wrap mx-0 -my-5 md:-mx-6\">\n        <div\n      class=\"flex flex-col w-full gap-4 md:gap-8 px-0 py-5 md:px-6  md:w-1\/2   xl:w-1\/3 \">\n\n            <h1 class=\"text-lg italic text-black uppercase font-ivy sm:text-2xl md:text-4xl\">Brand Strategy<\/h1>\n      \n            <article class=\"flex flex-col gap-8 text-styles custom-list\">\n        <p class=\"p1\">Recognizing the need for greater relevance on shelves and a consistent brand proposition, our team developed a new identity and packaging system adaptable to different strawberry formats. The distinctive, unique, and uniform look of the entire range of strawberries provides a coherent, noticeable, and elegant customer experience.<\/p>\n\n      <\/article>\n          <\/div>\n        <div\n      class=\"flex flex-col w-full gap-4 md:gap-8 px-0 py-5 md:px-6  md:w-1\/2   xl:w-1\/3 \">\n\n            <h1 class=\"text-lg italic text-black uppercase font-ivy sm:text-2xl md:text-4xl\">Packaging<\/h1>\n      \n            <article class=\"flex flex-col gap-8 text-styles custom-list\">\n        <p class=\"p1\">The key challenge was to succinctly and effectively communicate the nature and origin of the product while conveying its delicious taste to consumers. The design captures the essence of Japanese culture and simplicity, based on and supported by Japanese-style illustrations that provide a clear story to tell on the packaging itself.<\/p>\n\n      <\/article>\n          <\/div>\n        <div\n      class=\"flex flex-col w-full gap-4 md:gap-8 px-0 py-5 md:px-6  md:w-1\/2   xl:w-1\/3 \">\n\n            <h1 class=\"text-lg italic text-black uppercase font-ivy sm:text-2xl md:text-4xl\">Branding<\/h1>\n      \n            <article class=\"flex flex-col gap-8 text-styles custom-list\">\n        <p class=\"p1\">We developed branding around an idea and brand strategy. The Branding embodies simplicity, Japanese minimalism, and luxury in the exclusivity that Aloalto offers its consumers. As a direct-to-consumer brand, we drew inspiration from its name Aloalto, referring to the vertical cultivation in which the strawberries are grown.<\/p>\n\n      <\/article>\n          <\/div>\n      <\/div>\n<\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"601\" src=\"https:\/\/theyesbrand.com\/app\/uploads\/2024\/04\/aloalto-website-1024x601.jpg\" alt=\"Branding Website AloAlto\" class=\"wp-image-2200\" srcset=\"https:\/\/theyesbrand.com\/app\/uploads\/2024\/04\/aloalto-website-1024x601.jpg 1024w, https:\/\/theyesbrand.com\/app\/uploads\/2024\/04\/aloalto-website-300x176.jpg 300w, https:\/\/theyesbrand.com\/app\/uploads\/2024\/04\/aloalto-website-768x451.jpg 768w, https:\/\/theyesbrand.com\/app\/uploads\/2024\/04\/aloalto-website-1536x902.jpg 1536w, https:\/\/theyesbrand.com\/app\/uploads\/2024\/04\/aloalto-website-2048x1203.jpg 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n<div class=\"relative flex flex-wrap\">\n    <div class=\"relative w-full md:w-1\/2\">\n                        <img loading=\"lazy\" decoding=\"async\" width=\"1642\" height=\"2560\" src=\"https:\/\/theyesbrand.com\/app\/uploads\/2024\/04\/brand-book-aloalto-scaled.jpg\" class=\"w-full h-auto\" alt=\"Portada y p\u00e1ginas de brandbook aloalto\" srcset=\"https:\/\/theyesbrand.com\/app\/uploads\/2024\/04\/brand-book-aloalto-scaled.jpg 1642w, https:\/\/theyesbrand.com\/app\/uploads\/2024\/04\/brand-book-aloalto-192x300.jpg 192w, https:\/\/theyesbrand.com\/app\/uploads\/2024\/04\/brand-book-aloalto-657x1024.jpg 657w, https:\/\/theyesbrand.com\/app\/uploads\/2024\/04\/brand-book-aloalto-768x1198.jpg 768w, https:\/\/theyesbrand.com\/app\/uploads\/2024\/04\/brand-book-aloalto-985x1536.jpg 985w, https:\/\/theyesbrand.com\/app\/uploads\/2024\/04\/brand-book-aloalto-1313x2048.jpg 1313w\" sizes=\"auto, (max-width: 1642px) 100vw, 1642px\" \/>\n                  <\/div>\n    <div class=\"relative w-full md:absolute md:inset-y-0 md:right-0 md:w-1\/2\">\n                        <img loading=\"lazy\" decoding=\"async\" width=\"1642\" height=\"2560\" src=\"https:\/\/theyesbrand.com\/app\/uploads\/2024\/04\/aloalto-fotografia-y-copy-scaled.jpg\" class=\"w-full h-auto md:h-full md:object-cover\" alt=\"Texto sobre imagen inspiracional de aloalto\" srcset=\"https:\/\/theyesbrand.com\/app\/uploads\/2024\/04\/aloalto-fotografia-y-copy-scaled.jpg 1642w, https:\/\/theyesbrand.com\/app\/uploads\/2024\/04\/aloalto-fotografia-y-copy-192x300.jpg 192w, https:\/\/theyesbrand.com\/app\/uploads\/2024\/04\/aloalto-fotografia-y-copy-657x1024.jpg 657w, https:\/\/theyesbrand.com\/app\/uploads\/2024\/04\/aloalto-fotografia-y-copy-768x1198.jpg 768w, https:\/\/theyesbrand.com\/app\/uploads\/2024\/04\/aloalto-fotografia-y-copy-985x1536.jpg 985w, https:\/\/theyesbrand.com\/app\/uploads\/2024\/04\/aloalto-fotografia-y-copy-1313x2048.jpg 1313w\" sizes=\"auto, (max-width: 1642px) 100vw, 1642px\" \/>\n                  <\/div>\n  <\/div>\n","protected":false},"excerpt":{"rendered":"<p>Brand Strategy, branding, packaging <\/p>\n","protected":false},"featured_media":2856,"parent":0,"menu_order":19,"template":"","class_list":["post-2337","projects","type-projects","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - 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