{"id":2344,"date":"2024-05-02T11:08:13","date_gmt":"2024-05-02T11:08:13","guid":{"rendered":"https:\/\/theyesbrand.com\/projects\/tecnocasa\/"},"modified":"2024-05-23T09:27:44","modified_gmt":"2024-05-23T09:27:44","slug":"tecnocasa","status":"publish","type":"projects","link":"https:\/\/theyesbrand.com\/en\/projects\/tecnocasa\/","title":{"rendered":"Tecnocasa"},"content":{"rendered":"<div class=\"container flex flex-col gap-6 px-4 py-12 sm:py-24 lg:py-32 lg:flex-row xl:py-44 md:px-8 max-w-7xl\">\n    <div class=\"w-full lg:w-1\/2\">\n    <h1 class=\"text-black text-4xl sm:text-5xl md:text-6xl xl:text-[70px] xl:leading-[1.10] uppercase max-w-xl\"><p>A younger, vibrant, and diverse feed<\/p>\n<\/h1>\n  <\/div>\n    <div class=\"w-full lg:w-1\/2\">\n    <article class=\"flex flex-col gap-8 text-styles\">\n      <p class=\"p1\">Tecnocasa&#8217;s challenge was to redesign its Instagram feed to attract a younger, more vibrant, and more diverse audience by integrating current design trends while maintaining a good balance between creativity and Tecnocasa&#8217;s traditional corporate identity.<\/p>\n\n    <\/article>\n  <\/div>\n<\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/theyesbrand.com\/app\/uploads\/2024\/05\/tecnocasa-manual-1024x576.jpg\" alt=\"Tecnocasa RRSS\" class=\"wp-image-2259\" srcset=\"https:\/\/theyesbrand.com\/app\/uploads\/2024\/05\/tecnocasa-manual-1024x576.jpg 1024w, https:\/\/theyesbrand.com\/app\/uploads\/2024\/05\/tecnocasa-manual-300x169.jpg 300w, https:\/\/theyesbrand.com\/app\/uploads\/2024\/05\/tecnocasa-manual-768x432.jpg 768w, https:\/\/theyesbrand.com\/app\/uploads\/2024\/05\/tecnocasa-manual-1536x864.jpg 1536w, https:\/\/theyesbrand.com\/app\/uploads\/2024\/05\/tecnocasa-manual-2048x1152.jpg 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n<div class=\"container px-4 py-8 sm:py-20 md:px-8 max-w-[1536px]\">\n\n  <div class=\"flex flex-wrap mx-0 -my-5 md:-mx-6\">\n        <div\n      class=\"flex flex-col w-full gap-4 md:gap-8 px-0 py-5 md:px-6  md:w-1\/2  \">\n\n            <h1 class=\"text-lg italic text-black uppercase font-ivy sm:text-2xl md:text-4xl\">Strategy<\/h1>\n      \n            <article class=\"flex flex-col gap-8 text-styles custom-list\">\n        <p class=\"p1\">The objectives of this project were threefold. Firstly, to create distinctive positioning and identity that would differentiate Tecnocasa from competitors&#8217; feeds. Secondly, to raise awareness and drive traffic to Tecnocasa&#8217;s website. And thirdly, to create an engaging user experience that generates leads.<\/p>\n\n      <\/article>\n          <\/div>\n        <div\n      class=\"flex flex-col w-full gap-4 md:gap-8 px-0 py-5 md:px-6  md:w-1\/2  \">\n\n            <h1 class=\"text-lg italic text-black uppercase font-ivy sm:text-2xl md:text-4xl\">Design<\/h1>\n      \n            <article class=\"flex flex-col gap-8 text-styles custom-list\">\n        <p class=\"p1\">To develop a brand&#8217;s digital identity that truly resonated with our target audience, it was crucial to immerse ourselves in the needs and perspectives of potential buyers and sellers, and understand how Tecnocasa could meet their real estate needs. The current feed lacked dynamism and needed a refresh to attract a younger audience. A fresh look and vibrant feel were required to reflect both Tecnocasa&#8217;s solidity and its capacity for innovation. The fundamental elements of the feed are expressed through direct and clear copy. As for graphic design, we proposed using &#8216;color cubes&#8217; to form blocks to narrate stories that contribute to the construction of our brand identity. These color cubes interact with each other, and we introduced a new palette of primary colors that complement each other and add a touch of fun and innovation to the whole.<\/p>\n\n      <\/article>\n          <\/div>\n      <\/div>\n<\/div>\n\n\n<div class=\"relative flex flex-wrap\">\n    <div class=\"relative w-full md:w-1\/2\">\n                        <img loading=\"lazy\" decoding=\"async\" width=\"960\" height=\"1497\" src=\"https:\/\/theyesbrand.com\/app\/uploads\/2024\/05\/tecnocasa-mujer-movil.jpg\" class=\"w-full h-auto\" alt=\"Mujer corporativa tecnocasa con movil\" srcset=\"https:\/\/theyesbrand.com\/app\/uploads\/2024\/05\/tecnocasa-mujer-movil.jpg 960w, https:\/\/theyesbrand.com\/app\/uploads\/2024\/05\/tecnocasa-mujer-movil-192x300.jpg 192w, https:\/\/theyesbrand.com\/app\/uploads\/2024\/05\/tecnocasa-mujer-movil-657x1024.jpg 657w, https:\/\/theyesbrand.com\/app\/uploads\/2024\/05\/tecnocasa-mujer-movil-768x1198.jpg 768w\" sizes=\"auto, (max-width: 960px) 100vw, 960px\" \/>\n                  <\/div>\n    <div class=\"relative w-full md:absolute md:inset-y-0 md:right-0 md:w-1\/2\">\n                        <img loading=\"lazy\" decoding=\"async\" width=\"960\" height=\"1497\" src=\"https:\/\/theyesbrand.com\/app\/uploads\/2024\/05\/tecnocasa-libro-estilo-online.jpg\" class=\"w-full h-auto md:h-full md:object-cover\" alt=\"Libro de estilo tecnocasa diigital\" srcset=\"https:\/\/theyesbrand.com\/app\/uploads\/2024\/05\/tecnocasa-libro-estilo-online.jpg 960w, https:\/\/theyesbrand.com\/app\/uploads\/2024\/05\/tecnocasa-libro-estilo-online-192x300.jpg 192w, https:\/\/theyesbrand.com\/app\/uploads\/2024\/05\/tecnocasa-libro-estilo-online-657x1024.jpg 657w, https:\/\/theyesbrand.com\/app\/uploads\/2024\/05\/tecnocasa-libro-estilo-online-768x1198.jpg 768w\" sizes=\"auto, (max-width: 960px) 100vw, 960px\" \/>\n                  <\/div>\n  <\/div>\n","protected":false},"excerpt":{"rendered":"<p>RRSS, Strategy, digital branding<\/p>\n","protected":false},"featured_media":2266,"parent":0,"menu_order":70,"template":"","class_list":["post-2344","projects","type-projects","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Tecnocasa - Theyesbrand<\/title>\n<meta name=\"description\" content=\"Tecnocasa enfrentaba el desaf\u00edo de redise\u00f1ar su feed de Instagram para atraer a un p\u00fablico m\u00e1s joven, vibrante y diverso. Integrando tendencias de dise\u00f1o actuales, se busc\u00f3 mantener un equilibrio entre la creatividad y la identidad corporativa tradicional de Tecnocasa.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/theyesbrand.com\/en\/projects\/tecnocasa\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Tecnocasa - Theyesbrand\" \/>\n<meta property=\"og:description\" content=\"Tecnocasa enfrentaba el desaf\u00edo de redise\u00f1ar su feed de Instagram para atraer a un p\u00fablico m\u00e1s joven, vibrante y diverso. 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