{"id":2687,"date":"2025-10-21T15:53:04","date_gmt":"2025-10-21T15:53:04","guid":{"rendered":"https:\/\/theyesbrand.com\/projects\/chateau-lange\/"},"modified":"2025-10-30T14:23:14","modified_gmt":"2025-10-30T14:23:14","slug":"chateau-lange","status":"publish","type":"projects","link":"https:\/\/theyesbrand.com\/en\/projects\/chateau-lange\/","title":{"rendered":"Ch\u00e2teau Lange"},"content":{"rendered":"
\n
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A wine that dares to be different<\/em><\/p>\n<\/h1>\n <\/div>\n

\n
\n

In a universe where Sauternes wines exist between perfection and tradition, Ch\u00e2teau Lange dares to break the mold. Inspired by the figure of the angel who chooses to descend from the heavens \u2014 leaving behind the celestial to touch the earth \u2014 this wine challenges the classicism of Bordeaux with an unexpected proposition: merging the excellence of sweet wine with the creativity of mixology.
\nEvery detail, from its sculptural bottle to its elegantly textured label, reflects a new way of understanding luxury \u2014 approachable, modern, and with a touch of audacity. Ch\u00e2teau Lange does not follow the rules. It reinterprets them with subtlety, elegance, and rebellion.<\/p>\n\n <\/article>\n <\/div>\n<\/div>\n\n\n

\n
\n\n
\n \"Libro\n <\/div>\n
\n \"Brandbook\n <\/div>\n
\n \"Mujer\n <\/div>\n \n <\/div>\n <\/section>\n\n\n\n
\n\n
\n \n\n

Storytelling<\/h1>\n \n
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Ch\u00e2teau Lange is born from a poetic and provocative idea: what if a Sauternes wine decided to leave the heavens of tradition to mingle with earthly life? That \u201cfallen angel\u201d symbolizes the transformation of the classic wine into a contemporary icon. It is no longer just about savoring it in a dessert glass, but about letting it shine in a cocktail, in a social ritual, in a new sensory experience. It is the union between the divine and the everyday, between heritage and experimentation, between refinement and curiosity.
\nA celestial wine that has chosen to live among us \u2014 to elevate mixology to another level.<\/p>\n\n <\/article>\n <\/div>\n \n\n

Branding<\/h1>\n \n
\n

Reinvented tradition. Rebellion with purpose.<\/strong><\/p>\n

The visual identity of Ch\u00e2teau Lange translates this symbolic descent from heaven to earth into an elegant and contemporary graphic language. The logotype, in luminous gold, preserves the nobility of Sauternes wine, while its modern, clean typography conveys a sense of modernity.
\nThe solar symbol \u2014 radiating from its center \u2014 represents the angel\u2019s energy, its light that does not fade but transforms. The color palette merges the classic and the modern: the inky blue of depth, the artisanal beige of the earth, the pure white of the celestial, and the gold of light.
\nA brand that shines with the heritage of Bordeaux, yet walks its own path toward a new sensory territory \u2014 that of premium mixology.<\/p>\n\n <\/article>\n <\/div>\n \n\n

Label design<\/h1>\n \n
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The Ch\u00e2teau Lange label embodies its spirit: the balance between the sacred and the earthly. The illustrated angel \u2014 minimalist, linear, contemporary \u2014 does not look toward the heavens but forward, as a metaphor for evolution and freedom. Golden finishes and textured paper evoke the artisanal excellence of great wines, while the clean, bold composition brings modernity and distinction. The uniquely designed bottle is a statement of intent \u2014 an object of desire that breaks with the Sauternes tradition and becomes a protagonist in contemporary mixology.<\/p>\n\n <\/article>\n <\/div>\n <\/div>\n<\/div>\n\n\n

\n
\n \"Cartel\n <\/div>\n
\n \"Bodeg\u00f3n\n <\/div>\n <\/div>\n","protected":false},"excerpt":{"rendered":"

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