{"id":2689,"date":"2025-10-20T14:40:07","date_gmt":"2025-10-20T14:40:07","guid":{"rendered":"https:\/\/theyesbrand.com\/projects\/euroleague\/"},"modified":"2025-11-03T13:56:19","modified_gmt":"2025-11-03T13:56:19","slug":"euroleague","status":"publish","type":"projects","link":"https:\/\/theyesbrand.com\/en\/projects\/euroleague\/","title":{"rendered":"Euroleague"},"content":{"rendered":"<div class=\"container flex flex-col gap-6 px-4 py-12 sm:py-24 lg:py-32 lg:flex-row xl:py-44 md:px-8 max-w-7xl\">\n    <div class=\"w-full lg:w-1\/2\">\n    <h1 class=\"text-black text-4xl sm:text-5xl md:text-6xl xl:text-[70px] xl:leading-[1.10] uppercase max-w-xl\"><p>Celebrating the <em>Final Four<\/em><\/p>\n<\/h1>\n  <\/div>\n    <div class=\"w-full lg:w-1\/2\">\n    <article class=\"flex flex-col gap-8 text-styles\">\n      <p>To celebrate the Euroleague Final Four, we created a packaging design that elevates basketball to the category of art. The trophy, a basketball featuring the event\u2019s official logo, is presented in a box conceived as a high-jewelry case: sober, elegant, and symbolic. The materials, inspired by the texture of the ball, and the combination of the Euroleague\u2019s corporate colors reinforce the championship\u2019s identity and its exclusive character. A tribute to the game, to design, and to excellence.<\/p>\n\n    <\/article>\n  <\/div>\n<\/div>\n\n\n<section>\n    <div class=\"grid w-full min-h-screen grid-cols-1 grid-row-3 lg:grid-cols-2 lg:grid-rows-2\">\n\n      <div class=\"relative lg:min-h-[550px] 2xl:min-h-[750px]  lg:row-span-2  \">\n                      <img loading=\"lazy\" decoding=\"async\" width=\"953\" height=\"1536\" src=\"https:\/\/theyesbrand.com\/app\/uploads\/2025\/10\/euroleague_finalfour_player.jpg\" class=\"relative lg:absolute lg:inset-0 w-full lg:h-full lg:object-cover\" alt=\"Jugador numero 4 sosteniendo packaging de final four\" srcset=\"https:\/\/theyesbrand.com\/app\/uploads\/2025\/10\/euroleague_finalfour_player.jpg 953w, https:\/\/theyesbrand.com\/app\/uploads\/2025\/10\/euroleague_finalfour_player-186x300.jpg 186w, https:\/\/theyesbrand.com\/app\/uploads\/2025\/10\/euroleague_finalfour_player-635x1024.jpg 635w, https:\/\/theyesbrand.com\/app\/uploads\/2025\/10\/euroleague_finalfour_player-768x1238.jpg 768w\" sizes=\"auto, (max-width: 953px) 100vw, 953px\" \/>\n                  <\/div>\n          <div class=\"relative  md:min-h-[550px] 2xl:min-h-[750px]    \">\n              <video class=\"relative w-full lg:absolute lg:inset-0 lg:object-cover lg:h-full autoplay-video\" loop muted playsinline>\n          <source src=\"https:\/\/theyesbrand.com\/app\/uploads\/2025\/10\/Euroleague_Finalfour_video.mp4\" type=\"video\/mp4\">\n        <\/video>\n          <\/div>\n          <div class=\"relative lg:min-h-[550px] 2xl:min-h-[750px] \">\n                        <img loading=\"lazy\" decoding=\"async\" width=\"5376\" height=\"3584\" src=\"https:\/\/theyesbrand.com\/app\/uploads\/2025\/10\/jugador-basketfinal-four.jpg\" class=\"relative lg:absolute lg:inset-0 w-full lg:h-full lg:object-cover\" alt=\"Jugador sosteniendo bal\u00f3n de baloncesto final four\" srcset=\"https:\/\/theyesbrand.com\/app\/uploads\/2025\/10\/jugador-basketfinal-four.jpg 5376w, https:\/\/theyesbrand.com\/app\/uploads\/2025\/10\/jugador-basketfinal-four-300x200.jpg 300w, https:\/\/theyesbrand.com\/app\/uploads\/2025\/10\/jugador-basketfinal-four-1024x683.jpg 1024w, https:\/\/theyesbrand.com\/app\/uploads\/2025\/10\/jugador-basketfinal-four-768x512.jpg 768w, https:\/\/theyesbrand.com\/app\/uploads\/2025\/10\/jugador-basketfinal-four-1536x1024.jpg 1536w, https:\/\/theyesbrand.com\/app\/uploads\/2025\/10\/jugador-basketfinal-four-2048x1365.jpg 2048w\" sizes=\"auto, (max-width: 5376px) 100vw, 5376px\" \/>\n                  <\/div>\n    \n    <\/div>\n  <\/section>\n\n\n\n<div class=\"container px-4 py-8 sm:py-20 md:px-8 max-w-[1536px]\">\n\n  <div class=\"flex flex-wrap mx-0 -my-5 md:-mx-6\">\n        <div\n      class=\"flex flex-col w-full gap-4 md:gap-8 px-0 py-5 md:px-6  md:w-1\/2   xl:w-1\/3 \">\n\n            <h1 class=\"text-lg italic text-black uppercase font-ivy sm:text-2xl md:text-4xl\">Brand strategy<\/h1>\n      \n            <article class=\"flex flex-col gap-8 text-styles custom-list\">\n        <p>Design as brand narrative. The challenge was to create an object capable of conveying the iconic value of the Final Four. Beyond simply containing the trophy, the packaging had to tell the story of achievement, the culmination of a season, the emotion contained within a victory. We designed a concept that fuses the energy of sport with the language of luxury, transforming a functional element into a collectible piece. Every line, texture, and color reflects the ambition and strength that define Europe\u2019s best teams.<\/p>\n\n      <\/article>\n          <\/div>\n        <div\n      class=\"flex flex-col w-full gap-4 md:gap-8 px-0 py-5 md:px-6  md:w-1\/2   xl:w-1\/3 \">\n\n            <h1 class=\"text-lg italic text-black uppercase font-ivy sm:text-2xl md:text-4xl\">Packaging<\/h1>\n      \n            <article class=\"flex flex-col gap-8 text-styles custom-list\">\n        <p>The box was conceived as a casing that holds a jewel, solid, precise, and perfectly proportioned. Its materials evoke the texture of a basketball, while the satin-finished interiors provide contrast and sophistication. The opening system, clean yet theatrical, transforms the moment of unveiling the trophy into a ceremonial experience. A piece designed to inspire emotion even before the first glance at the award.<\/p>\n\n      <\/article>\n          <\/div>\n        <div\n      class=\"flex flex-col w-full gap-4 md:gap-8 px-0 py-5 md:px-6  md:w-1\/2   xl:w-1\/3 \">\n\n            <h1 class=\"text-lg italic text-black uppercase font-ivy sm:text-2xl md:text-4xl\">Branding<\/h1>\n      \n            <article class=\"flex flex-col gap-8 text-styles custom-list\">\n        <p>The design maintains a direct dialogue with the Euroleague brand. The corporate tones, blue, graphite gray, and deep purple, convey authority and elegance, while the Final Four logo becomes the central emblem of the case. The result is a visual language that combines the precision of sport with the sophistication of design, a piece that speaks the language of high performance, yet with the tone and presence of an iconic object.<\/p>\n\n      <\/article>\n          <\/div>\n      <\/div>\n<\/div>\n\n\n<video class=\"w-full h-auto autoplay-video\" loop muted playsinline>\n    <source src=\"https:\/\/theyesbrand.com\/app\/uploads\/2025\/10\/euroligue-2-1.mp4\" type=\"video\/mp4\">\n  <\/video>\n","protected":false},"excerpt":{"rendered":"<p>Packaging design, Branding, Creative concept<\/p>\n","protected":false},"featured_media":2801,"parent":0,"menu_order":11,"template":"","class_list":["post-2689","projects","type-projects","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Euroleague - Theyesbrand<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/theyesbrand.com\/en\/projects\/euroleague\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Euroleague - 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