{"id":3002,"date":"2026-02-25T09:24:56","date_gmt":"2026-02-25T09:24:56","guid":{"rendered":"https:\/\/theyesbrand.com\/?post_type=projects&#038;p=3002"},"modified":"2026-04-27T10:24:30","modified_gmt":"2026-04-27T10:24:30","slug":"thrombocid","status":"publish","type":"projects","link":"https:\/\/theyesbrand.com\/en\/projects\/thrombocid\/","title":{"rendered":"Thrombocid"},"content":{"rendered":"<div class=\"container flex flex-col gap-6 px-4 py-12 sm:py-24 lg:py-32 lg:flex-row xl:py-44 md:px-8 max-w-7xl\">\n    <div class=\"w-full lg:w-1\/2\">\n    <h1 class=\"text-black text-4xl sm:text-5xl md:text-6xl xl:text-[70px] xl:leading-[1.10] uppercase max-w-xl\"><p>Evolving an icon <em>without losing its iconic status<\/em><\/p>\n<\/h1>\n  <\/div>\n    <div class=\"w-full lg:w-1\/2\">\n    <article class=\"flex flex-col gap-8 text-styles\">\n      <p>Refreshing a brand with decades of history and extremely high brand recognition demands more than just design: it requires sensitivity, strategy, and a deep understanding of the consumer. For three years, we worked on the evolution of Thrombocid, a leader in its sector, with a clear goal: to modernize its identity and packaging without undermining the connection built over time. Every decision was meticulously calibrated to preserve its most recognizable elements, optimize its performance at the point of sale, and prepare the brand for the future. It was a balancing act between legacy and evolution, where what truly mattered was not that the change be noticeable, but that it work.<\/p>\n\n    <\/article>\n  <\/div>\n<\/div>\n\n\n<section>\n    <div class=\"grid w-full min-h-screen grid-cols-1 grid-row-3 lg:grid-cols-2 lg:grid-rows-2\">\n\n      <div class=\"relative lg:min-h-[550px] 2xl:min-h-[750px]  lg:row-span-2  \">\n                      <img loading=\"lazy\" decoding=\"async\" width=\"808\" height=\"1024\" src=\"https:\/\/theyesbrand.com\/app\/uploads\/2026\/02\/brand-book-Thrombocid.jpg\" class=\"relative lg:absolute lg:inset-0 w-full lg:h-full lg:object-cover\" alt=\"Brandbook Thrombocid\" srcset=\"https:\/\/theyesbrand.com\/app\/uploads\/2026\/02\/brand-book-Thrombocid.jpg 808w, https:\/\/theyesbrand.com\/app\/uploads\/2026\/02\/brand-book-Thrombocid-237x300.jpg 237w, https:\/\/theyesbrand.com\/app\/uploads\/2026\/02\/brand-book-Thrombocid-768x973.jpg 768w\" sizes=\"auto, (max-width: 808px) 100vw, 808px\" \/>\n                  <\/div>\n          <div class=\"relative  md:min-h-[550px] 2xl:min-h-[750px]    \">\n              <video class=\"relative w-full lg:absolute lg:inset-0 lg:object-cover lg:h-full autoplay-video\" loop muted playsinline>\n          <source src=\"https:\/\/theyesbrand.com\/app\/uploads\/2026\/02\/Packaging_Thrombocid.mp4\" type=\"video\/mp4\">\n        <\/video>\n          <\/div>\n          <div class=\"relative  md:min-h-[550px] 2xl:min-h-[750px]  \">\n              <video class=\"relative w-full lg:absolute lg:inset-0 lg:object-cover lg:h-full autoplay-video\" loop muted playsinline>\n          <source src=\"https:\/\/theyesbrand.com\/app\/uploads\/2026\/02\/Logotipo_Thrombocid.mp4\" type=\"video\/mp4\">\n        <\/video>\n          <\/div>\n    \n    <\/div>\n  <\/section>\n\n\n\n<div class=\"container px-4 py-8 sm:py-20 md:px-8 max-w-[1536px]\">\n\n  <div class=\"flex flex-wrap mx-0 -my-5 md:-mx-6\">\n        <div\n      class=\"flex flex-col w-full gap-4 md:gap-8 px-0 py-5 md:px-6  md:w-1\/2  \">\n\n            <h1 class=\"text-lg italic text-black uppercase font-ivy sm:text-2xl md:text-4xl\">LOGO RESTYLE<\/h1>\n      \n            <article class=\"flex flex-col gap-8 text-styles custom-list\">\n        <p>Thrombocid is a legendary brand in its category, with a reputation that has been firmly established for decades. The main challenge of the project was to update its logo\u2014which had remained unchanged for years\u2014without consumers perceiving a break from the identity they already know and trust. We worked with absolute respect for its visual DNA, refining proportions, optimizing lines, and improving the overall legibility and balance. The intervention was precise and restrained: a natural evolution that modernizes the brand, strengthens its presence on store shelves, and ensures its relevance in digital environments, while keeping its iconic character intact.<\/p>\n\n      <\/article>\n          <\/div>\n        <div\n      class=\"flex flex-col w-full gap-4 md:gap-8 px-0 py-5 md:px-6  md:w-1\/2  \">\n\n            <h1 class=\"text-lg italic text-black uppercase font-ivy sm:text-2xl md:text-4xl\">PACKAGING DESIGN<\/h1>\n      \n            <article class=\"flex flex-col gap-8 text-styles custom-list\">\n        <p>Thrombocid\u2019s packaging is one of the product\u2019s most recognizable assets. Its design is deeply ingrained in consumers\u2019 collective imagination, so any changes had to be carefully considered to avoid causing confusion at the point of sale. The redesign introduces improvements in visual hierarchy, clarity of information, and graphic consistency, while respecting the core elements that have built the brand\u2019s reputation. Colors, typography, and composition were optimized to create greater impact and order, while maintaining the original essence that ensures immediate recognition. The result is a coherent update that strengthens the brand without losing its legacy.<\/p>\n\n      <\/article>\n          <\/div>\n      <\/div>\n<\/div>\n\n\n<video class=\"w-full h-auto autoplay-video\" loop muted playsinline>\n    <source src=\"https:\/\/theyesbrand.com\/app\/uploads\/2026\/02\/Construccion_Packaging_Thrombocid.mp4\" type=\"video\/mp4\">\n  <\/video>\n\n\n<div class=\"relative flex flex-wrap\">\n    <div class=\"relative w-full md:w-1\/2\">\n                        <img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1536\" src=\"https:\/\/theyesbrand.com\/app\/uploads\/2026\/02\/Thrombocid-tubo-packaging.jpg\" class=\"w-full h-auto\" alt=\"Packaging design tubo Thrombocid\" srcset=\"https:\/\/theyesbrand.com\/app\/uploads\/2026\/02\/Thrombocid-tubo-packaging.jpg 1024w, https:\/\/theyesbrand.com\/app\/uploads\/2026\/02\/Thrombocid-tubo-packaging-200x300.jpg 200w, https:\/\/theyesbrand.com\/app\/uploads\/2026\/02\/Thrombocid-tubo-packaging-683x1024.jpg 683w, https:\/\/theyesbrand.com\/app\/uploads\/2026\/02\/Thrombocid-tubo-packaging-768x1152.jpg 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>\n                  <\/div>\n    <div class=\"relative w-full md:absolute md:inset-y-0 md:right-0 md:w-1\/2\">\n                        <img loading=\"lazy\" decoding=\"async\" width=\"2027\" height=\"2378\" src=\"https:\/\/theyesbrand.com\/app\/uploads\/2026\/02\/thrombo.jpg\" class=\"w-full h-auto md:h-full md:object-cover\" alt=\"\" srcset=\"https:\/\/theyesbrand.com\/app\/uploads\/2026\/02\/thrombo.jpg 2027w, https:\/\/theyesbrand.com\/app\/uploads\/2026\/02\/thrombo-256x300.jpg 256w, https:\/\/theyesbrand.com\/app\/uploads\/2026\/02\/thrombo-873x1024.jpg 873w, https:\/\/theyesbrand.com\/app\/uploads\/2026\/02\/thrombo-768x901.jpg 768w, https:\/\/theyesbrand.com\/app\/uploads\/2026\/02\/thrombo-1309x1536.jpg 1309w, https:\/\/theyesbrand.com\/app\/uploads\/2026\/02\/thrombo-1746x2048.jpg 1746w\" sizes=\"auto, (max-width: 2027px) 100vw, 2027px\" \/>\n                  <\/div>\n  <\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"featured_media":2888,"parent":0,"menu_order":10,"template":"","class_list":["post-3002","projects","type-projects","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Thrombocid - Theyesbrand<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/theyesbrand.com\/en\/projects\/thrombocid\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Thrombocid - Theyesbrand\" \/>\n<meta property=\"og:url\" content=\"https:\/\/theyesbrand.com\/en\/projects\/thrombocid\/\" \/>\n<meta property=\"og:site_name\" content=\"Theyesbrand\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/theyesbrand\/\" \/>\n<meta property=\"article:modified_time\" content=\"2026-04-27T10:24:30+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/theyesbrand.com\/app\/uploads\/2026\/02\/Thrombocid-packaging-.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1543\" \/>\n\t<meta property=\"og:image:height\" content=\"2362\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/theyesbrand.com\\\/en\\\/projects\\\/thrombocid\\\/\",\"url\":\"https:\\\/\\\/theyesbrand.com\\\/en\\\/projects\\\/thrombocid\\\/\",\"name\":\"Thrombocid - Theyesbrand\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/theyesbrand.com\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/theyesbrand.com\\\/en\\\/projects\\\/thrombocid\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/theyesbrand.com\\\/en\\\/projects\\\/thrombocid\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/theyesbrand.com\\\/app\\\/uploads\\\/2026\\\/02\\\/Thrombocid-packaging-.jpg\",\"datePublished\":\"2026-02-25T09:24:56+00:00\",\"dateModified\":\"2026-04-27T10:24:30+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/theyesbrand.com\\\/en\\\/projects\\\/thrombocid\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/theyesbrand.com\\\/en\\\/projects\\\/thrombocid\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/theyesbrand.com\\\/en\\\/projects\\\/thrombocid\\\/#primaryimage\",\"url\":\"https:\\\/\\\/theyesbrand.com\\\/app\\\/uploads\\\/2026\\\/02\\\/Thrombocid-packaging-.jpg\",\"contentUrl\":\"https:\\\/\\\/theyesbrand.com\\\/app\\\/uploads\\\/2026\\\/02\\\/Thrombocid-packaging-.jpg\",\"width\":1543,\"height\":2362,\"caption\":\"Packaging design para Thrombocid\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/theyesbrand.com\\\/en\\\/projects\\\/thrombocid\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Inicio\",\"item\":\"https:\\\/\\\/theyesbrand.com\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Projects\",\"item\":\"https:\\\/\\\/theyesbrand.com\\\/en\\\/projects\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Thrombocid\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/theyesbrand.com\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/theyesbrand.com\\\/en\\\/\",\"name\":\"Theyesbrand\",\"description\":\"Packaging and Branding Agency\",\"publisher\":{\"@id\":\"https:\\\/\\\/theyesbrand.com\\\/en\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/theyesbrand.com\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/theyesbrand.com\\\/en\\\/#organization\",\"name\":\"The Yes Brand - Agencia Branding Barcelona\",\"url\":\"https:\\\/\\\/theyesbrand.com\\\/en\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/theyesbrand.com\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/theyesbrand.com\\\/app\\\/uploads\\\/2022\\\/05\\\/theyesbrand-logo.png\",\"contentUrl\":\"https:\\\/\\\/theyesbrand.com\\\/app\\\/uploads\\\/2022\\\/05\\\/theyesbrand-logo.png\",\"width\":1237,\"height\":1024,\"caption\":\"The Yes Brand - Agencia Branding Barcelona\"},\"image\":{\"@id\":\"https:\\\/\\\/theyesbrand.com\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/theyesbrand\\\/\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/theyesbrand\\\/\",\"https:\\\/\\\/www.instagram.com\\\/theyesbrand\\\/\",\"https:\\\/\\\/vimeo.com\\\/user126401609\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Thrombocid - Theyesbrand","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/theyesbrand.com\/en\/projects\/thrombocid\/","og_locale":"en_US","og_type":"article","og_title":"Thrombocid - Theyesbrand","og_url":"https:\/\/theyesbrand.com\/en\/projects\/thrombocid\/","og_site_name":"Theyesbrand","article_publisher":"https:\/\/www.facebook.com\/theyesbrand\/","article_modified_time":"2026-04-27T10:24:30+00:00","og_image":[{"width":1543,"height":2362,"url":"https:\/\/theyesbrand.com\/app\/uploads\/2026\/02\/Thrombocid-packaging-.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/theyesbrand.com\/en\/projects\/thrombocid\/","url":"https:\/\/theyesbrand.com\/en\/projects\/thrombocid\/","name":"Thrombocid - Theyesbrand","isPartOf":{"@id":"https:\/\/theyesbrand.com\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/theyesbrand.com\/en\/projects\/thrombocid\/#primaryimage"},"image":{"@id":"https:\/\/theyesbrand.com\/en\/projects\/thrombocid\/#primaryimage"},"thumbnailUrl":"https:\/\/theyesbrand.com\/app\/uploads\/2026\/02\/Thrombocid-packaging-.jpg","datePublished":"2026-02-25T09:24:56+00:00","dateModified":"2026-04-27T10:24:30+00:00","breadcrumb":{"@id":"https:\/\/theyesbrand.com\/en\/projects\/thrombocid\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/theyesbrand.com\/en\/projects\/thrombocid\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/theyesbrand.com\/en\/projects\/thrombocid\/#primaryimage","url":"https:\/\/theyesbrand.com\/app\/uploads\/2026\/02\/Thrombocid-packaging-.jpg","contentUrl":"https:\/\/theyesbrand.com\/app\/uploads\/2026\/02\/Thrombocid-packaging-.jpg","width":1543,"height":2362,"caption":"Packaging design para Thrombocid"},{"@type":"BreadcrumbList","@id":"https:\/\/theyesbrand.com\/en\/projects\/thrombocid\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Inicio","item":"https:\/\/theyesbrand.com\/en\/"},{"@type":"ListItem","position":2,"name":"Projects","item":"https:\/\/theyesbrand.com\/en\/projects\/"},{"@type":"ListItem","position":3,"name":"Thrombocid"}]},{"@type":"WebSite","@id":"https:\/\/theyesbrand.com\/en\/#website","url":"https:\/\/theyesbrand.com\/en\/","name":"Theyesbrand","description":"Packaging and Branding Agency","publisher":{"@id":"https:\/\/theyesbrand.com\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/theyesbrand.com\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/theyesbrand.com\/en\/#organization","name":"The Yes Brand - Agencia Branding Barcelona","url":"https:\/\/theyesbrand.com\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/theyesbrand.com\/en\/#\/schema\/logo\/image\/","url":"https:\/\/theyesbrand.com\/app\/uploads\/2022\/05\/theyesbrand-logo.png","contentUrl":"https:\/\/theyesbrand.com\/app\/uploads\/2022\/05\/theyesbrand-logo.png","width":1237,"height":1024,"caption":"The Yes Brand - Agencia Branding Barcelona"},"image":{"@id":"https:\/\/theyesbrand.com\/en\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/theyesbrand\/","https:\/\/www.linkedin.com\/company\/theyesbrand\/","https:\/\/www.instagram.com\/theyesbrand\/","https:\/\/vimeo.com\/user126401609"]}]}},"_links":{"self":[{"href":"https:\/\/theyesbrand.com\/en\/wp-json\/wp\/v2\/projects\/3002","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/theyesbrand.com\/en\/wp-json\/wp\/v2\/projects"}],"about":[{"href":"https:\/\/theyesbrand.com\/en\/wp-json\/wp\/v2\/types\/projects"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/theyesbrand.com\/en\/wp-json\/wp\/v2\/media\/2888"}],"wp:attachment":[{"href":"https:\/\/theyesbrand.com\/en\/wp-json\/wp\/v2\/media?parent=3002"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}