The Selectif logotype is built upon formal purity and balance. The typography, with its refined lines and carefully studied proportions, conveys an elegance free of artifices. The generous spacing enhances a sense of air and distinction, evoking the brand’s calm and selective character.
Each stroke has been designed to withstand the passage of time: an elegant, contemporary logotype infused with the serenity of the eternal.

The visual identity is developed under a guiding principle: the beauty of the essential. The color palette, dominated by neutral tones, natural textures, and soft contrasts, reinforces the universe of calm and discretion that defines Selectif.
The art direction prioritizes light, texture, and clean composition, creating a coherent visual narrative across all touchpoints, from editorial communication to the point of sale.
Selectif’s verbal identity is expressed with the same delicacy as its aesthetics. It is a brand that doesn’t impose, it inspires. It speaks with a calm rhythm, choosing each word as if it were a precious material. Its language combines the precision of design with the warmth of humanity.
Each phrase avoids excess and focuses on the essential: short words, sentences that breathe, messages that invite pause. In every piece of writing, the brand builds a universe of restrained elegance.

The packaging was conceived as a natural extension of the product. Rigid boxes with tactile finishes, subtle embossing, and elegant typography invite discovery. Each unboxing becomes a ritual of luxury, transforming into a sensory experience.
The result: a packaging system that elevates the experience without drawing attention away from the object. Visual silence, texture, and light. The true codes of modern elegance.