Celebrating the Final Four
To celebrate the Euroleague Final Four, we created a packaging design that elevates basketball to the category of art. The trophy, a basketball featuring the event’s official logo, is presented in a box conceived as a high-jewelry case: sober, elegant, and symbolic. The materials, inspired by the texture of the ball, and the combination of the Euroleague’s corporate colors reinforce the championship’s identity and its exclusive character. A tribute to the game, to design, and to excellence.
Brand strategy
Design as brand narrative. The challenge was to create an object capable of conveying the iconic value of the Final Four. Beyond simply containing the trophy, the packaging had to tell the story of achievement, the culmination of a season, the emotion contained within a victory. We designed a concept that fuses the energy of sport with the language of luxury, transforming a functional element into a collectible piece. Every line, texture, and color reflects the ambition and strength that define Europe’s best teams.
Packaging
The box was conceived as a casing that holds a jewel, solid, precise, and perfectly proportioned. Its materials evoke the texture of a basketball, while the satin-finished interiors provide contrast and sophistication. The opening system, clean yet theatrical, transforms the moment of unveiling the trophy into a ceremonial experience. A piece designed to inspire emotion even before the first glance at the award.
Branding
The design maintains a direct dialogue with the Euroleague brand. The corporate tones, blue, graphite gray, and deep purple, convey authority and elegance, while the Final Four logo becomes the central emblem of the case. The result is a visual language that combines the precision of sport with the sophistication of design, a piece that speaks the language of high performance, yet with the tone and presence of an iconic object.