The Design of Macambo,
from memory to the Avant-Garde
In the heart of Barcelona, this space of haute Peruvian cuisine offers much more than a gastronomic experience, it is a journey through memory, roots, and creativity. Under the direction of chef and co-owner Roberto Sihuay, born in Peru and trained in kitchens around the world, Macambo fuses Peruvian culinary tradition with the elegance and subtlety of the Mediterranean. Each dish is a story told through emotion, a contemporary reinterpretation of the flavors that shaped his childhood and the ingredients that inspire his current vision. Here, cuisine becomes a language, a way to express identity, respect for origin, and passion for detail.
Logotype
The Macambo logo is born from a simple yet profound idea: nature as the origin and symbol of balance. Inspired by the Macambo fruit, a native species of the Peruvian Amazon, its form encapsulates the essence of the project, a connection to the earth, to life, and to authenticity.
The stroke, elegant and organic, evokes the calligraphy of roots intertwined with the story of Roberto Sihuay. It is a brand that whispers with sophistication. The choice of clean lines and a contemporary typeface refined down to the smallest detail reinforces the duality that defines Macambo: respect for tradition and the pursuit of modernity.
Branding
The Macambo visual universe is built upon a coherent narrative that transcends aesthetics to become a complete sensory experience. Every element from the color palette to the texture of materials, communicates the restaurant’s core values: elegance, authenticity, and emotional connection. Earth tones evoke the Andean landscapes and the warmth of home; golden and green accents recall the abundance of the jungle and the shimmer of the Peruvian sea. Graphic design and interior design converse with chef Roberto Sihuay’s culinary vision, creating an intimate, immersive, and sophisticated atmosphere.
Branding here goes beyond representing a visual identity, it invites you to live a story. In every detail, the logo engraved on the menu, the texture of the paper, the carefully chosen typography, there is a sensory intention. Everything in Macambo is designed to awaken curiosity, pleasure, and memory, making the brand and the experience inseparable.
