Connecting worlds, protecting rights.
Justice without limits.
Barbancho Legal is a law firm specialized in defending its clients internationally from Spain. The client entrusted us with the project with the challenge of refreshing their brand messages and reinventing their visual and verbal communication. We developed a new brand strategy and design for the firm that echoes its modern, approachable, and highly professional service.
Brand Strategy
We developed a brand strategy that reflects the professional service and highly specialized practice while retaining a human warmth to emphasize its personalized approach.
Brand Identity
The identity system is based on people, representing the fundamental basis upon which trust is built. This is combined with a palette of blue colors that convey trust and security, and a sophisticated serif typeface, softening the visual aesthetic compared to other law firm brands. We designed and applied the new brand identity across printed, digital, and custom website applications.
