Frosty fun,
boldest taste

Granizados Maresme commissioned us to create the storytelling and design for the single-dose packaging of Frosty Pocket slushies, with the goal of conveying a fresh and youthful image through a vibrant and dynamic visual style. Since the sale will take place in supermarkets, an environment saturated with products, we opted for a clean and direct design that highlights both the product and the consumption experience it offers.

Packaging

The design of this packaging has been conceived to transmit a refreshing, dynamic and fun experience, aligned with the essence of the product: an easy-to-consume slushie anywhere. To do this, we have worked on several key aspects that reinforce both the visual identity and the functionality of the packaging. The selection of vibrant colors plays a fundamental role. Each variant of the product is represented by a distinctive color, which allows for quick identification of the flavors and generates a feeling of freshness and visual appeal. In addition, the integration of dynamic illustrations creates an emotional connection with the public, evoking fun. We have opted for a font with a casual style and soft contours, which provides a youthful and friendly air, in tune with the target audience of the product.

The packaging material has been designed to minimize environmental impact, promoting the use of recyclable materials or those with a lower ecological footprint.

Storytelling

In a world where routine envelops us, Frosty Pocket arrives like a breath of fresh air, an explosion of flavor and color that transforms any moment into a unique experience. It is not just a slushie: it is an invitation to refresh yourself, disconnect and enjoy without limits.

With each sip, Frosty Pocket awakens the senses and transports you to a universe of unparalleled freshness. Its icy texture and vibrant flavors explode in your mouth, creating a revitalizing sensation that makes you forget the heat and immerse yourself in an instant of pure fun. Because when life needs an unexpected turn, FROSTY Pocket is there to surprise you.

 

Designed for those who are not satisfied with the ordinary, for those who seek the spark of the unexpected and the magic in the small details; Young people on the go, families who want to share special moments and lovers of freshness who know that every day can be an adventure.

Frosty Pocket is as versatile as you: you take it wherever you want, you enjoy it when you need it most and you share it with those you care about most. Its innovative packaging is easy to use and designed to make the experience comfortable, fun and uncomplicated.

With a close, friendly and direct language, it speaks to you like a friend who is always there to brighten your day. From its vibrant image to its authentic flavor, every detail has been thought of to make each Frosty Pocket a special moment.