How to Boost Packaging Design with Artificial Intelligence

Here, we will show you the significant advantages of this technology and answer some key questions about how AI can assist us in packaging creation.

Packaging Design for Food: 4 Success Stories

Packaging design in the food industry is crucial for capturing the audience's full attention. We present 4 success stories.

TOUS: Rebranding or Suicide

What reasons does a brand have for undergoing a rebranding? The case of Tous establishes similarities and differences with both successful and unsuccessful brands.

The importance of corporate identity

Why it reflects all the personal or collective characteristics that differentiate the brand.